ON (ONON) Competitors

ON (NYSE:ONON) and NIKE (NYSE:NKE) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, profitability, earnings, analyst recommendations, valuation, community ranking, institutional ownership, media sentiment and risk.

Does the media prefer ONON or NKE?

In the previous week, NIKE had 6 more articles in the media than ON. MarketBeat recorded 49 mentions for NIKE and 43 mentions for ON. NIKE's average media sentiment score of 1.41 beat ON's score of 0.76 indicating that NIKE is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ON	14 Very Positive mention(s)	7 Positive mention(s)	10 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
NIKE	43 Very Positive mention(s)	3 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community prefer ONON or NKE?

NIKE received 2262 more outperform votes than ON when rated by MarketBeat users. Likewise, 70.68% of users gave NIKE an outperform vote while only 63.69% of users gave ON an outperform vote.

Company	Underperform	Outperform
ON	Outperform Votes 100 63.69%	Underperform Votes 57 36.31%
NIKE	Outperform Votes 2362 70.68%	Underperform Votes 980 29.32%

Which has more volatility & risk, ONON or NKE?

ON has a beta of 2.25, indicating that its share price is 125% more volatile than the S&P 500. Comparatively, NIKE has a beta of 1.03, indicating that its share price is 3% more volatile than the S&P 500.

Is ONON or NKE more profitable?

NIKE has a net margin of 10.60% compared to ON's net margin of 5.87%. NIKE's return on equity of 39.84% beat ON's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ON	5.87%	11.02%	6.96%
NIKE	10.60%	39.84%	15.02%

Do analysts prefer ONON or NKE?

ON presently has a consensus target price of $54.33, suggesting a potential upside of 3.20%. NIKE has a consensus target price of $96.48, suggesting a potential upside of 26.83%. Given NIKE's higher possible upside, analysts plainly believe NIKE is more favorable than ON.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ON	0 Sell rating(s)	4 Hold rating(s)	19 Buy rating(s)	0 Strong Buy rating(s)	2.83
NIKE	0 Sell rating(s)	13 Hold rating(s)	16 Buy rating(s)	0 Strong Buy rating(s)	2.55

Which has better earnings & valuation, ONON or NKE?

NIKE has higher revenue and earnings than ON. NIKE is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ON	$2.00B	16.62	$88.67M	$0.43	122.44
NIKE	$51.36B	2.22	$5.70B	$3.49	21.80

Do insiders and institutionals have more ownership in ONON or NKE?

33.1% of ON shares are owned by institutional investors. Comparatively, 64.3% of NIKE shares are owned by institutional investors. 68.6% of ON shares are owned by company insiders. Comparatively, 1.1% of NIKE shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

NIKE beats ON on 12 of the 18 factors compared between the two stocks.