ON24 (ONTF) Competitors

ON24 (NYSE:ONTF) and Vimeo (NASDAQ:VMEO) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, risk, analyst recommendations, valuation, institutional ownership, profitability, community ranking, media sentiment and earnings.

Does the media prefer ONTF or VMEO?

In the previous week, Vimeo had 2 more articles in the media than ON24. MarketBeat recorded 3 mentions for Vimeo and 1 mentions for ON24. Vimeo's average media sentiment score of 1.63 beat ON24's score of 0.00 indicating that Vimeo is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ON24	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Vimeo	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Which has more volatility & risk, ONTF or VMEO?

ON24 has a beta of 0.5, meaning that its stock price is 50% less volatile than the S&P 500. Comparatively, Vimeo has a beta of 2.2, meaning that its stock price is 120% more volatile than the S&P 500.

Is ONTF or VMEO more profitable?

Vimeo has a net margin of 8.08% compared to ON24's net margin of -28.63%. Vimeo's return on equity of 8.56% beat ON24's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ON24	-28.63%	-23.10%	-15.05%
Vimeo	8.08%	8.56%	5.38%

Do analysts prefer ONTF or VMEO?

ON24 presently has a consensus target price of $8.00, indicating a potential upside of 16.21%. Vimeo has a consensus target price of $8.67, indicating a potential upside of 29.16%. Given Vimeo's stronger consensus rating and higher possible upside, analysts plainly believe Vimeo is more favorable than ON24.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ON24	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Vimeo	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Do insiders & institutionals believe in ONTF or VMEO?

83.9% of ON24 shares are owned by institutional investors. Comparatively, 85.0% of Vimeo shares are owned by institutional investors. 32.3% of ON24 shares are owned by insiders. Comparatively, 6.3% of Vimeo shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Which has preferable earnings & valuation, ONTF or VMEO?

Vimeo has higher revenue and earnings than ON24. ON24 is trading at a lower price-to-earnings ratio than Vimeo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ON24	$150.74M	1.90	-$51.79M	-$1.04	-6.62
Vimeo	$419.39M	2.65	$22.03M	$0.20	33.55

Does the MarketBeat Community favor ONTF or VMEO?

ON24 received 18 more outperform votes than Vimeo when rated by MarketBeat users. Likewise, 56.06% of users gave ON24 an outperform vote while only 42.22% of users gave Vimeo an outperform vote.

Company	Underperform	Outperform
ON24	Outperform Votes 37 56.06%	Underperform Votes 29 43.94%
Vimeo	Outperform Votes 19 42.22%	Underperform Votes 26 57.78%

Summary

Vimeo beats ON24 on 15 of the 18 factors compared between the two stocks.