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Procter & Gamble (PG) Stock Forecast & Price Target

Procter & Gamble logo
$155.34 -1.62 (-1.03%)
As of 03:48 PM Eastern
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Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Moderate Buy
Based on 19 Analyst Ratings
Sell
0
Hold
7
Buy
12

Based on 19 Wall Street analysts who have issued ratings for Procter & Gamble in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 19 analysts, 7 have given a hold rating, 11 have given a buy rating, and 1 has given a strong buy rating for PG.

Consensus Price Target

$175.94
13.26% Upside
According to the 19 analysts' twelve-month price targets for Procter & Gamble, the average price target is $175.94. The highest price target for PG is $209.00, while the lowest price target for PG is $161.00. The average price target represents a forecasted upside of 13.26% from the current price of $155.35.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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PG Analyst Ratings Over Time

TypeCurrent Forecast
8/28/24 to 8/28/25		1 Month Ago
7/29/24 to 7/29/25		3 Months Ago
5/30/24 to 5/30/25		1 Year Ago
8/29/23 to 8/28/24
Strong Buy
1 Strong Buy rating(s)
2 Strong Buy rating(s)
2 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
11 Buy rating(s)
10 Buy rating(s)
15 Buy rating(s)
13 Buy rating(s)
Hold
7 Hold rating(s)
8 Hold rating(s)
7 Hold rating(s)
8 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$175.94$176.12$178.52$173.95
Forecasted Upside13.26% Upside12.39% Upside5.06% Upside2.87% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy

PG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

PG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Procter & Gamble Stock vs. The Competition

TypeProcter & GambleConsumer Staples CompaniesS&P 500
Consensus Rating Score
2.68
2.53
2.53
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside12.09% Upside113.06% Upside10.00% Upside
News Sentiment Rating
Positive News

See Recent PG News
Positive News
Positive News
Export to Excel
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
8/15/2025BNP Paribas
4 of 5 stars		Kevin Grundy
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingOutperform ➝ Outperform$177.00+14.14%
7/31/2025Barclays
3 of 5 stars		Lauren Lieberman
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set TargetEqual Weight ➝ Equal Weight$161.00 ➝ $164.00+8.33%
7/30/2025UBS Group
3 of 5 stars		Peter Grom
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set TargetBuy ➝ Buy$180.00+16.22%
7/30/2025Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Chris Carey
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetOverweight ➝ Overweight$175.00 ➝ $173.00+10.76%
7/25/2025JPMorgan Chase & Co.
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Andrea Teixeira
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingOverweight ➝ Neutral$178.00 ➝ $170.00+7.04%
7/14/2025Evercore ISI
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Robert Ottenstein
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingOutperform ➝ In-Line$190.00 ➝ $170.00+8.31%
5/5/2025Piper Sandler
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Korinne Wolfmeyer
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetNeutral ➝ Neutral$160.00 ➝ $164.00+3.66%
5/1/2025Redburn Partners
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Edward Lewis
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set Target$161.00+1.40%
5/1/2025Redburn Atlantic
Subscribe to MarketBeat All Access for the recommendation accuracy rating		E. Lewis
Subscribe to MarketBeat All Access for the recommendation accuracy rating		DowngradeBuy ➝ Neutral$161.00-0.97%
4/30/2025Erste Group Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating		S. Lingnau
Subscribe to MarketBeat All Access for the recommendation accuracy rating		DowngradeStrong-Buy ➝ Hold
4/25/2025Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Dara Mohsenian
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set TargetOverweight ➝ Overweight$191.00 ➝ $180.00+12.48%
4/25/2025Raymond James Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Olivia Tong
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetOutperform ➝ Outperform$190.00 ➝ $185.00+15.60%
4/25/2025Truist Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Bill Chappell
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetBuy ➝ Buy$185.00 ➝ $180.00+12.48%
4/25/2025Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Filippo Falorni
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetBuy ➝ Buy$200.00 ➝ $181.00+14.38%
4/25/2025Royal Bank Of Canada
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Nik Modi
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeSector Perform ➝ Outperform$164.00 ➝ $177.00+10.91%
4/25/2025Bank of America
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Olivia Tong
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetBuy ➝ Buy$190.00 ➝ $180.00+12.79%
1/23/2025Stifel Nicolaus
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Mark Astrachan
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetHold ➝ Hold$161.00 ➝ $165.00+0.60%
1/23/2025DA Davidson
Subscribe to MarketBeat All Access for the recommendation accuracy rating		L. Weiser
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingBuy ➝ Buy$209.00 ➝ $209.00+27.00%
10/4/2024Hsbc Global Res
Subscribe to MarketBeat All Access for the recommendation accuracy rating		A. Zamacona
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeStrong-Buy
8/29/2024DZ Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 UpgradeHold ➝ Buy$190.00+12.36%
8/23/2024Wolfe Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating		G. Badishkanian
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeStrong-Buy
8/1/2024Dbs Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating		C. Widjaja
Subscribe to MarketBeat All Access for the recommendation accuracy rating		DowngradeStrong-Buy ➝ Hold
7/24/2024Jefferies Financial Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 DowngradeBuy ➝ Hold$182.00 ➝ $175.00+5.03%
7/23/2024TD Cowen
Subscribe to MarketBeat All Access for the recommendation accuracy rating		R. Moskow
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated CoverageBuy$189.00+12.31%
7/17/2024Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetBuy ➝ Buy$171.00 ➝ $176.00+4.13%
4/25/2024Argus
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetBuy ➝ Buy$180.00 ➝ $185.00+13.49%
3/1/2024The Goldman Sachs Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Initiated CoverageNeutral$168.00+5.70%
10/12/2023Sanford C. Bernstein
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Lower TargetMarket Perform ➝ Market Perform$162.00 ➝ $153.00+7.02%
9/22/2023HSBC
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Initiated CoverageBuy$179.00+17.64%
9/8/2023William Blair
Subscribe to MarketBeat All Access for the recommendation accuracy rating		J. Andersen
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated CoverageMarket Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 03:49 PM ET.


Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, August 25, 2025. Please send any questions or comments about these Procter & Gamble pros and cons to contact@marketbeat.com.

Procter & Gamble
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Procter & Gamble:

  • The current stock price is around $158.51, which is relatively stable compared to its 1-year high of $180.43, indicating potential for recovery and growth.
  • Procter & Gamble has received a consensus rating of "Moderate Buy" from analysts, suggesting positive sentiment and potential for price appreciation.
  • With a market capitalization of approximately $371.30 billion, Procter & Gamble is a well-established company, providing a sense of security for investors.
  • The company has a low beta of 0.37, indicating that its stock is less volatile than the market, which can be appealing for risk-averse investors.
  • Recent insider transactions show that executives are actively managing their holdings, which can signal confidence in the company's future performance.

Procter & Gamble
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Procter & Gamble for these reasons:

  • Analysts have recently downgraded target prices, with JPMorgan Chase lowering its target from $178.00 to $170.00, indicating a cautious outlook.
  • The company has a price-to-earnings (P/E) ratio of 24.35, which may be considered high, suggesting that the stock could be overvalued compared to its earnings.
  • Insider sales have totaled 119,181 shares valued at over $18 million in the last quarter, which could raise concerns about the executives' confidence in the company's future.
  • Procter & Gamble's current ratio of 0.70 indicates that the company may have liquidity issues, as it has less than one dollar in current assets for every dollar of current liabilities.
  • The company has a price-to-earnings-growth (PEG) ratio of 4.19, which suggests that the stock may not be a good value relative to its growth rate.

PG Forecast - Frequently Asked Questions

According to the research reports of 19 Wall Street equities research analysts, the average twelve-month stock price forecast for Procter & Gamble is $175.94, with a high forecast of $209.00 and a low forecast of $161.00.

19 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Procter & Gamble in the last twelve months. There are currently 7 hold ratings, 11 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" PG shares.

According to analysts, Procter & Gamble's stock has a predicted upside of 13.26% based on their 12-month stock forecasts.

Procter & Gamble has been rated by research analysts at Barclays, BNP Paribas, Evercore ISI, JPMorgan Chase & Co., UBS Group, and Wells Fargo & Company in the past 90 days.

Analysts like Procter & Gamble more than other "consumer staples" companies. The consensus rating score for Procter & Gamble is 2.68 while the average consensus rating score for "consumer staples" companies is 2.53. Learn more on how PG compares to other companies.

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This page (NYSE:PG) was last updated on 8/28/2025 by MarketBeat.com Staff
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