Pinterest (PINS) Competitors

Apple (NASDAQ:AAPL) and Pinterest (NYSE:PINS) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, dividends, media sentiment, risk, analyst recommendations, valuation and institutional ownership.

Is AAPL or PINS more profitable?

Pinterest has a net margin of 50.41% compared to Apple's net margin of 24.30%. Apple's return on equity of 170.91% beat Pinterest's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Apple	24.30%	170.91%	31.94%
Pinterest	50.41%	8.13%	7.07%

Does the media refer more to AAPL or PINS?

In the previous week, Apple had 393 more articles in the media than Pinterest. MarketBeat recorded 418 mentions for Apple and 25 mentions for Pinterest. Pinterest's average media sentiment score of 1.34 beat Apple's score of 0.85 indicating that Pinterest is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Apple	206 Very Positive mention(s)	68 Positive mention(s)	92 Neutral mention(s)	26 Negative mention(s)	3 Very Negative mention(s)	Positive
Pinterest	21 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate AAPL or PINS?

Apple currently has a consensus target price of $237.25, suggesting a potential upside of 11.32%. Pinterest has a consensus target price of $41.48, suggesting a potential upside of 5.89%. Given Apple's higher probable upside, analysts clearly believe Apple is more favorable than Pinterest.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Apple	2 Sell rating(s)	11 Hold rating(s)	15 Buy rating(s)	2 Strong Buy rating(s)	2.57
Pinterest	0 Sell rating(s)	5 Hold rating(s)	23 Buy rating(s)	0 Strong Buy rating(s)	2.82

Which has preferable earnings & valuation, AAPL or PINS?

Apple has higher revenue and earnings than Pinterest. Pinterest is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Apple	$391.04B	8.09	$93.74B	$6.59	32.34
Pinterest	$3.76B	7.06	$1.86B	$2.74	14.30

Which has more volatility & risk, AAPL or PINS?

Apple has a beta of 1.16, indicating that its share price is 16% more volatile than the S&P 500. Comparatively, Pinterest has a beta of 0.78, indicating that its share price is 22% less volatile than the S&P 500.

Do insiders & institutionals have more ownership in AAPL or PINS?

67.7% of Apple shares are held by institutional investors. Comparatively, 88.8% of Pinterest shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 7.1% of Pinterest shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Apple beats Pinterest on 11 of the 17 factors compared between the two stocks.