PLNT vs. TKO, EDR, DKNG, WMG, LTH, MSGS, FUN, SGHC, PRKS, and BATRA
Should you be buying Planet Fitness stock or one of its competitors? The main competitors of Planet Fitness include TKO Group (TKO), Endeavor Group (EDR), DraftKings (DKNG), Warner Music Group (WMG), Life Time Group (LTH), Madison Square Garden Sports (MSGS), Cedar Fair (FUN), Super Group (SGHC), United Parks & Resorts (PRKS), and Atlanta Braves (BATRA). These companies are all part of the "entertainment" industry.
Planet Fitness vs.
Planet Fitness (NYSE:PLNT) and TKO Group (NYSE:TKO) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, valuation, community ranking, risk, media sentiment and profitability.
95.5% of Planet Fitness shares are held by institutional investors. Comparatively, 89.8% of TKO Group shares are held by institutional investors. 5.9% of Planet Fitness shares are held by insiders. Comparatively, 53.8% of TKO Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Planet Fitness has a net margin of 14.23% compared to TKO Group's net margin of -1.26%. TKO Group's return on equity of 3.39% beat Planet Fitness' return on equity.
Planet Fitness received 568 more outperform votes than TKO Group when rated by MarketBeat users. However, 78.57% of users gave TKO Group an outperform vote while only 73.73% of users gave Planet Fitness an outperform vote.
TKO Group has higher revenue and earnings than Planet Fitness. Planet Fitness is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks.
In the previous week, TKO Group had 11 more articles in the media than Planet Fitness. MarketBeat recorded 24 mentions for TKO Group and 13 mentions for Planet Fitness. Planet Fitness' average media sentiment score of 1.00 beat TKO Group's score of 0.80 indicating that Planet Fitness is being referred to more favorably in the media.
Planet Fitness currently has a consensus target price of $100.17, indicating a potential downside of 2.03%. TKO Group has a consensus target price of $157.00, indicating a potential upside of 2.50%. Given TKO Group's stronger consensus rating and higher possible upside, analysts clearly believe TKO Group is more favorable than Planet Fitness.
Planet Fitness has a beta of 1.54, suggesting that its stock price is 54% more volatile than the S&P 500. Comparatively, TKO Group has a beta of 1.08, suggesting that its stock price is 8% more volatile than the S&P 500.
Summary
Planet Fitness and TKO Group tied by winning 9 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:PLNT) was last updated on 3/25/2025 by MarketBeat.com Staff