PLNT vs. TKO, DKNG, EDR, WMG, LTH, MSGS, FUN, SGHC, RSI, and PRKS
Should you be buying Planet Fitness stock or one of its competitors? The main competitors of Planet Fitness include TKO Group (TKO), DraftKings (DKNG), Endeavor Group (EDR), Warner Music Group (WMG), Life Time Group (LTH), Madison Square Garden Sports (MSGS), Cedar Fair (FUN), Super Group (SGHC), Rush Street Interactive (RSI), and United Parks & Resorts (PRKS). These companies are all part of the "entertainment" industry.
Planet Fitness vs.
TKO Group (NYSE:TKO) and Planet Fitness (NYSE:PLNT) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, media sentiment, institutional ownership, community ranking, profitability, earnings, analyst recommendations, valuation and risk.
In the previous week, Planet Fitness had 6 more articles in the media than TKO Group. MarketBeat recorded 18 mentions for Planet Fitness and 12 mentions for TKO Group. Planet Fitness' average media sentiment score of 1.31 beat TKO Group's score of 0.61 indicating that Planet Fitness is being referred to more favorably in the news media.
89.8% of TKO Group shares are held by institutional investors. Comparatively, 95.5% of Planet Fitness shares are held by institutional investors. 53.8% of TKO Group shares are held by company insiders. Comparatively, 5.9% of Planet Fitness shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Planet Fitness received 569 more outperform votes than TKO Group when rated by MarketBeat users. However, 79.59% of users gave TKO Group an outperform vote while only 73.79% of users gave Planet Fitness an outperform vote.
TKO Group has higher revenue and earnings than Planet Fitness. TKO Group is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.
Planet Fitness has a net margin of 14.23% compared to TKO Group's net margin of -1.26%. TKO Group's return on equity of 3.39% beat Planet Fitness' return on equity.
TKO Group has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500. Comparatively, Planet Fitness has a beta of 1.53, meaning that its share price is 53% more volatile than the S&P 500.
TKO Group presently has a consensus target price of $148.08, indicating a potential downside of 6.45%. Planet Fitness has a consensus target price of $97.69, indicating a potential upside of 1.74%. Given Planet Fitness' stronger consensus rating and higher possible upside, analysts clearly believe Planet Fitness is more favorable than TKO Group.
Summary
Planet Fitness beats TKO Group on 12 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:PLNT) was last updated on 2/21/2025 by MarketBeat.com Staff
