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Planet Fitness (PLNT) Competitors

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$99.83 -2.33 (-2.28%)
Closing price 03:58 PM Eastern
Extended Trading
$99.84 +0.00 (+0.01%)
As of 04:34 PM Eastern
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PLNT vs. TKO, EDR, DKNG, WMG, LTH, MSGS, FUN, SGHC, PRKS, and BATRA

Should you be buying Planet Fitness stock or one of its competitors? The main competitors of Planet Fitness include TKO Group (TKO), Endeavor Group (EDR), DraftKings (DKNG), Warner Music Group (WMG), Life Time Group (LTH), Madison Square Garden Sports (MSGS), Cedar Fair (FUN), Super Group (SGHC), United Parks & Resorts (PRKS), and Atlanta Braves (BATRA). These companies are all part of the "entertainment" industry.

Planet Fitness vs.

Planet Fitness (NYSE:PLNT) and TKO Group (NYSE:TKO) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, valuation, community ranking, risk, media sentiment and profitability.

95.5% of Planet Fitness shares are held by institutional investors. Comparatively, 89.8% of TKO Group shares are held by institutional investors. 5.9% of Planet Fitness shares are held by insiders. Comparatively, 53.8% of TKO Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Planet Fitness has a net margin of 14.23% compared to TKO Group's net margin of -1.26%. TKO Group's return on equity of 3.39% beat Planet Fitness' return on equity.

Company Net Margins Return on Equity Return on Assets
Planet Fitness14.23% -107.97% 7.25%
TKO Group -1.26%3.39%2.32%

Planet Fitness received 568 more outperform votes than TKO Group when rated by MarketBeat users. However, 78.57% of users gave TKO Group an outperform vote while only 73.73% of users gave Planet Fitness an outperform vote.

CompanyUnderperformOutperform
Planet FitnessOutperform Votes
612
73.73%
Underperform Votes
218
26.27%
TKO GroupOutperform Votes
44
78.57%
Underperform Votes
12
21.43%

TKO Group has higher revenue and earnings than Planet Fitness. Planet Fitness is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Planet Fitness$1.18B7.33$138.31M$2.0150.87
TKO Group$2.80B9.35$208.18M$0.027,658.70

In the previous week, TKO Group had 11 more articles in the media than Planet Fitness. MarketBeat recorded 24 mentions for TKO Group and 13 mentions for Planet Fitness. Planet Fitness' average media sentiment score of 1.00 beat TKO Group's score of 0.80 indicating that Planet Fitness is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Planet Fitness
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
TKO Group
12 Very Positive mention(s)
0 Positive mention(s)
10 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Planet Fitness currently has a consensus target price of $100.17, indicating a potential downside of 2.03%. TKO Group has a consensus target price of $157.00, indicating a potential upside of 2.50%. Given TKO Group's stronger consensus rating and higher possible upside, analysts clearly believe TKO Group is more favorable than Planet Fitness.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Planet Fitness
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.83
TKO Group
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.93

Planet Fitness has a beta of 1.54, suggesting that its stock price is 54% more volatile than the S&P 500. Comparatively, TKO Group has a beta of 1.08, suggesting that its stock price is 8% more volatile than the S&P 500.

Summary

Planet Fitness and TKO Group tied by winning 9 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PLNT vs. The Competition

MetricPlanet FitnessMembership sports & recreation clubs IndustryDiscretionary SectorNYSE Exchange
Market Cap$8.50B$5.73B$7.77B$19.75B
Dividend YieldN/A0.96%2.96%3.75%
P/E Ratio53.9742.3117.0134.12
Price / Sales7.193.9610.5128.46
Price / Cash24.8223.2016.4217.54
Price / Book-74.333.494.394.63
Net Income$138.31M$70.47M$261.14M$1.02B
7 Day Performance1.63%5.70%1.26%1.32%
1 Month Performance11.93%4.03%-4.92%-0.87%
1 Year Performance71.74%77.81%-1.83%7.27%

Planet Fitness Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PLNT
Planet Fitness
3.8638 of 5 stars
$99.83
-2.3%
$100.17
+0.3%
+70.7%$8.45B$1.18B53.673,411Positive News
TKO
TKO Group
2.7383 of 5 stars
$146.04
+4.6%
$157.00
+7.5%
+76.8%$25.03B$2.80B-348.101,250
EDR
Endeavor Group
1.6251 of 5 stars
$28.84
+0.3%
$27.86
-3.4%
+17.7%$19.79B$7.11B-14.0610,000
DKNG
DraftKings
4.5636 of 5 stars
$38.76
+2.3%
$54.44
+40.5%
-14.2%$19.05B$4.77B-36.684,400
WMG
Warner Music Group
2.9697 of 5 stars
$33.16
+0.8%
$35.81
+8.0%
-0.8%$17.26B$6.34B33.856,200Positive News
LTH
Life Time Group
3.7797 of 5 stars
$30.38
+5.7%
$33.86
+11.5%
+117.1%$6.37B$2.62B44.0537,000Positive News
MSGS
Madison Square Garden Sports
3.3546 of 5 stars
$192.07
+1.7%
$250.00
+30.2%
+9.3%$4.61B$1.07B81.10890
FUN
Cedar Fair
3.8354 of 5 stars
$38.82
+2.7%
$55.07
+41.8%
-6.0%$3.89B$2.71B-60.5353,050Analyst Forecast
SGHC
Super Group
3.8736 of 5 stars
$6.69
-0.4%
$10.50
+57.1%
+105.2%$3.33B$1.56B111.443,700
PRKS
United Parks & Resorts
3.933 of 5 stars
$49.10
+3.0%
$61.36
+25.0%
-5.4%$2.69B$1.73B12.272,800Analyst Forecast
Positive News
BATRA
Atlanta Braves
2.1746 of 5 stars
$42.42
+0.9%
$60.00
+41.5%
+6.5%$2.63B$662.75M-58.201,240
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This page (NYSE:PLNT) was last updated on 3/25/2025 by MarketBeat.com Staff
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