Planet Fitness (PLNT) Competitors

Planet Fitness (NYSE:PLNT) and TKO Group (NYSE:TKO) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, dividends, earnings, media sentiment, risk, community ranking and profitability.

Does the MarketBeat Community believe in PLNT or TKO?

Planet Fitness received 570 more outperform votes than TKO Group when rated by MarketBeat users. However, 78.57% of users gave TKO Group an outperform vote while only 73.80% of users gave Planet Fitness an outperform vote.

Company	Underperform	Outperform
Planet Fitness	Outperform Votes 614 73.80%	Underperform Votes 218 26.20%
TKO Group	Outperform Votes 44 78.57%	Underperform Votes 12 21.43%

Do insiders and institutionals believe in PLNT or TKO?

95.5% of Planet Fitness shares are held by institutional investors. Comparatively, 89.8% of TKO Group shares are held by institutional investors. 5.9% of Planet Fitness shares are held by insiders. Comparatively, 53.8% of TKO Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Does the media refer more to PLNT or TKO?

In the previous week, TKO Group had 13 more articles in the media than Planet Fitness. MarketBeat recorded 24 mentions for TKO Group and 11 mentions for Planet Fitness. Planet Fitness' average media sentiment score of 1.51 beat TKO Group's score of 1.19 indicating that Planet Fitness is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Planet Fitness	7 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Very Positive
TKO Group	15 Very Positive mention(s)	1 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has higher valuation and earnings, PLNT or TKO?

TKO Group has higher revenue and earnings than Planet Fitness. Planet Fitness is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Planet Fitness	$1.18B	6.90	$138.31M	$2.01	47.87
TKO Group	$2.80B	9.14	$208.18M	$0.02	7,488.55

Do analysts rate PLNT or TKO?

Planet Fitness presently has a consensus target price of $101.72, suggesting a potential upside of 5.71%. TKO Group has a consensus target price of $159.36, suggesting a potential upside of 6.40%. Given TKO Group's stronger consensus rating and higher probable upside, analysts plainly believe TKO Group is more favorable than Planet Fitness.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Planet Fitness	0 Sell rating(s)	4 Hold rating(s)	13 Buy rating(s)	1 Strong Buy rating(s)	2.83
TKO Group	0 Sell rating(s)	2 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.92

Is PLNT or TKO more profitable?

Planet Fitness has a net margin of 14.23% compared to TKO Group's net margin of -1.26%. TKO Group's return on equity of 3.39% beat Planet Fitness' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Planet Fitness	14.23%	-107.97%	7.25%
TKO Group	-1.26%	3.39%	2.32%

Which has more volatility and risk, PLNT or TKO?

Planet Fitness has a beta of 1.39, suggesting that its stock price is 39% more volatile than the S&P 500. Comparatively, TKO Group has a beta of 0.9, suggesting that its stock price is 10% less volatile than the S&P 500.

Summary

Planet Fitness and TKO Group tied by winning 9 of the 18 factors compared between the two stocks.