United Parks & Resorts (PRKS) Competitors $43.12 +0.39 (+0.91%) As of 03:58 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRKS vs. PLNT, LTH, MSGS, SGHC, FUN, BATRA, RSI, MANU, GENI, and BATRKShould you be buying United Parks & Resorts stock or one of its competitors? The main competitors of United Parks & Resorts include Planet Fitness (PLNT), Life Time Group (LTH), Madison Square Garden Sports (MSGS), Super Group (SGHC), Cedar Fair (FUN), Atlanta Braves (BATRA), Rush Street Interactive (RSI), Manchester United (MANU), Genius Sports (GENI), and Atlanta Braves (BATRK). These companies are all part of the "entertainment" industry. United Parks & Resorts vs. Planet Fitness Life Time Group Madison Square Garden Sports Super Group Cedar Fair Atlanta Braves Rush Street Interactive Manchester United Genius Sports Atlanta Braves United Parks & Resorts (NYSE:PRKS) and Planet Fitness (NYSE:PLNT) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, risk, earnings, dividends, institutional ownership, profitability, valuation and community ranking. Does the media favor PRKS or PLNT? In the previous week, United Parks & Resorts had 2 more articles in the media than Planet Fitness. MarketBeat recorded 12 mentions for United Parks & Resorts and 10 mentions for Planet Fitness. Planet Fitness' average media sentiment score of 1.24 beat United Parks & Resorts' score of 0.61 indicating that Planet Fitness is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment United Parks & Resorts 3 Very Positive mention(s) 3 Positive mention(s) 1 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Positive Planet Fitness 6 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Does the MarketBeat Community favor PRKS or PLNT? Planet Fitness received 594 more outperform votes than United Parks & Resorts when rated by MarketBeat users. Likewise, 73.80% of users gave Planet Fitness an outperform vote while only 58.82% of users gave United Parks & Resorts an outperform vote. CompanyUnderperformOutperformUnited Parks & ResortsOutperform Votes2058.82% Underperform Votes1441.18% Planet FitnessOutperform Votes61473.80% Underperform Votes21826.20% Do insiders & institutionals have more ownership in PRKS or PLNT? 95.5% of Planet Fitness shares are owned by institutional investors. 1.1% of United Parks & Resorts shares are owned by insiders. Comparatively, 5.9% of Planet Fitness shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. Which has better earnings and valuation, PRKS or PLNT? United Parks & Resorts has higher revenue and earnings than Planet Fitness. United Parks & Resorts is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioUnited Parks & Resorts$1.73B1.38$234.20M$3.8711.14Planet Fitness$1.18B6.78$138.31M$2.0147.04 Which has more risk & volatility, PRKS or PLNT? United Parks & Resorts has a beta of 1.61, indicating that its share price is 61% more volatile than the S&P 500. Comparatively, Planet Fitness has a beta of 1.39, indicating that its share price is 39% more volatile than the S&P 500. Do analysts rate PRKS or PLNT? United Parks & Resorts presently has a consensus price target of $58.50, suggesting a potential upside of 35.67%. Planet Fitness has a consensus price target of $101.72, suggesting a potential upside of 7.57%. Given United Parks & Resorts' higher possible upside, analysts plainly believe United Parks & Resorts is more favorable than Planet Fitness.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score United Parks & Resorts 1 Sell rating(s) 5 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.42Planet Fitness 0 Sell rating(s) 4 Hold rating(s) 13 Buy rating(s) 1 Strong Buy rating(s) 2.83 Is PRKS or PLNT more profitable? Planet Fitness has a net margin of 14.23% compared to United Parks & Resorts' net margin of 13.85%. United Parks & Resorts' return on equity of -76.13% beat Planet Fitness' return on equity.Company Net Margins Return on Equity Return on Assets United Parks & Resorts13.85% -76.13% 9.11% Planet Fitness 14.23%-107.97%7.25% SummaryPlanet Fitness beats United Parks & Resorts on 11 of the 19 factors compared between the two stocks. Remove Ads Get United Parks & Resorts News Delivered to You Automatically Sign up to receive the latest news and ratings for PRKS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRKS vs. The Competition Export to ExcelMetricUnited Parks & Resortsamusement & recreation services IndustryDiscretionary SectorNYSE ExchangeMarket Cap$2.37B$8.53B$6.96B$18.33BDividend YieldN/A3.80%3.49%4.23%P/E Ratio10.8126.1615.6430.99Price / Sales1.388.847.1225.38Price / Cash8.7951.7116.4217.53Price / Book-13.2311.844.094.26Net Income$234.20M$260.84M$258.87M$1.02B7 Day Performance-2.86%-3.76%-2.19%-1.29%1 Month Performance-9.63%-4.30%-8.04%-7.34%1 Year Performance-16.77%5.16%-7.41%1.23% United Parks & Resorts Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRKSUnited Parks & Resorts3.4089 of 5 stars$43.12+0.9%$58.50+35.7%-18.6%$2.37B$1.73B10.812,800Analyst ForecastPositive NewsGap DownPLNTPlanet Fitness4.0457 of 5 stars$92.23-0.4%$101.44+10.0%+53.7%$7.81B$1.18B49.592,800Analyst ForecastNews CoveragePositive NewsLTHLife Time Group3.6034 of 5 stars$28.19+0.6%$35.62+26.4%+122.0%$6.03B$2.62B40.8530,000Positive NewsMSGSMadison Square Garden Sports4.0762 of 5 stars$178.26-1.5%$250.00+40.2%+5.7%$4.28B$1.07B75.22890Gap DownHigh Trading VolumeSGHCSuper Group4.2768 of 5 stars$6.35+6.0%$10.20+60.6%+131.8%$3.16B$1.70B105.883,700Analyst ForecastNews CoveragePositive NewsHigh Trading VolumeFUNCedar Fair3.3269 of 5 stars$30.01-4.7%$54.57+81.9%-18.7%$3.01B$2.71B-46.8853,050Analyst ForecastShort Interest ↑News CoverageGap DownHigh Trading VolumeBATRAAtlanta Braves2.4662 of 5 stars$40.12-2.8%$60.00+49.6%+3.1%$2.48B$662.75M-54.961,240Insider TradeNews CoverageGap DownHigh Trading VolumeRSIRush Street Interactive3.6624 of 5 stars$10.53+3.1%$15.50+47.2%+81.3%$2.40B$924.08M-526.60470Gap DownMANUManchester United1.3649 of 5 stars$12.51-1.6%$20.75+65.9%-2.7%$2.12B$620.67M-12.261,040Gap DownGENIGenius Sports2.8309 of 5 stars$8.88+1.1%$12.23+37.8%+97.5%$1.91B$510.89M-27.732,300Gap DownBATRKAtlanta Braves3.1559 of 5 stars$36.53-1.9%$53.00+45.1%+0.1%$1.87B$662.75M-50.041,240Insider TradeNews CoveragePositive NewsHigh Trading Volume Remove Ads Related Companies and Tools Related Companies Planet Fitness Alternatives Life Time Group Alternatives Madison Square Garden Sports Alternatives Super Group Alternatives Cedar Fair Alternatives Atlanta Braves Alternatives Rush Street Interactive Alternatives Manchester United Alternatives Genius Sports Alternatives Atlanta Braves Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRKS) was last updated on 4/16/2025 by MarketBeat.com Staff From Our PartnersTrump Makes Major Crypto AnnouncementTrump Ends the “War on Crypto” I expect it to pump the market, which is why I'm recommending ONE coin to al...Crypto 101 Media | SponsoredCrypto’s crashing…but we’re still profitingMost traders are panicking right now. 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