United Parks & Resorts (PRKS) Competitors $48.41 -2.56 (-5.02%) Closing price 03:58 PM EasternExtended Trading$48.30 -0.11 (-0.23%) As of 04:49 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRKS vs. PLNT, LTH, MSGS, FUN, SGHC, BATRA, RSI, IQ, MANU, and GENIShould you be buying United Parks & Resorts stock or one of its competitors? The main competitors of United Parks & Resorts include Planet Fitness (PLNT), Life Time Group (LTH), Madison Square Garden Sports (MSGS), Cedar Fair (FUN), Super Group (SGHC), Atlanta Braves (BATRA), Rush Street Interactive (RSI), iQIYI (IQ), Manchester United (MANU), and Genius Sports (GENI). These companies are all part of the "entertainment" industry. United Parks & Resorts vs. Planet Fitness Life Time Group Madison Square Garden Sports Cedar Fair Super Group Atlanta Braves Rush Street Interactive iQIYI Manchester United Genius Sports Planet Fitness (NYSE:PLNT) and United Parks & Resorts (NYSE:PRKS) are both mid-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, earnings, media sentiment, dividends, profitability, risk, institutional ownership and community ranking. Which has more volatility & risk, PLNT or PRKS? Planet Fitness has a beta of 1.54, suggesting that its share price is 54% more volatile than the S&P 500. Comparatively, United Parks & Resorts has a beta of 1.96, suggesting that its share price is 96% more volatile than the S&P 500. Does the MarketBeat Community believe in PLNT or PRKS? Planet Fitness received 594 more outperform votes than United Parks & Resorts when rated by MarketBeat users. Likewise, 73.73% of users gave Planet Fitness an outperform vote while only 58.06% of users gave United Parks & Resorts an outperform vote. CompanyUnderperformOutperformPlanet FitnessOutperform Votes61273.73% Underperform Votes21826.27% United Parks & ResortsOutperform Votes1858.06% Underperform Votes1341.94% Is PLNT or PRKS more profitable? Planet Fitness has a net margin of 14.23% compared to United Parks & Resorts' net margin of 13.85%. United Parks & Resorts' return on equity of -76.13% beat Planet Fitness' return on equity.Company Net Margins Return on Equity Return on Assets Planet Fitness14.23% -107.97% 7.25% United Parks & Resorts 13.85%-76.13%9.11% Does the media refer more to PLNT or PRKS? In the previous week, Planet Fitness had 5 more articles in the media than United Parks & Resorts. MarketBeat recorded 12 mentions for Planet Fitness and 7 mentions for United Parks & Resorts. United Parks & Resorts' average media sentiment score of 0.89 beat Planet Fitness' score of 0.86 indicating that United Parks & Resorts is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Planet Fitness 7 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive United Parks & Resorts 3 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts rate PLNT or PRKS? Planet Fitness presently has a consensus price target of $100.17, indicating a potential upside of 0.34%. United Parks & Resorts has a consensus price target of $61.18, indicating a potential upside of 26.38%. Given United Parks & Resorts' higher possible upside, analysts clearly believe United Parks & Resorts is more favorable than Planet Fitness.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Planet Fitness 0 Sell rating(s) 4 Hold rating(s) 13 Buy rating(s) 1 Strong Buy rating(s) 2.83United Parks & Resorts 1 Sell rating(s) 4 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.45 Which has better earnings & valuation, PLNT or PRKS? United Parks & Resorts has higher revenue and earnings than Planet Fitness. United Parks & Resorts is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPlanet Fitness$1.18B7.15$138.31M$2.0149.67United Parks & Resorts$1.73B1.54$234.20M$3.8712.51 Do institutionals and insiders believe in PLNT or PRKS? 95.5% of Planet Fitness shares are owned by institutional investors. 5.9% of Planet Fitness shares are owned by insiders. Comparatively, 1.1% of United Parks & Resorts shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. SummaryPlanet Fitness beats United Parks & Resorts on 11 of the 19 factors compared between the two stocks. Remove Ads Get United Parks & Resorts News Delivered to You Automatically Sign up to receive the latest news and ratings for PRKS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRKS vs. The Competition Export to ExcelMetricUnited Parks & Resortsamusement & recreation services IndustryDiscretionary SectorNYSE ExchangeMarket Cap$2.66B$10.19B$7.79B$19.75BDividend YieldN/A3.43%2.96%3.75%P/E Ratio12.1325.1317.0334.05Price / Sales1.549.0910.4628.57Price / Cash8.7951.7116.4217.54Price / Book-14.8512.924.394.63Net Income$234.20M$260.84M$261.14M$1.02B7 Day Performance2.54%13.13%1.46%1.12%1 Month Performance-11.03%4.38%-4.73%-1.07%1 Year Performance-10.47%34.02%-1.19%7.08% United Parks & Resorts Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRKSUnited Parks & Resorts3.9267 of 5 stars$48.41-5.0%$61.18+26.4%-5.4%$2.66B$1.73B12.132,800Analyst ForecastPLNTPlanet Fitness3.8666 of 5 stars$98.49+3.1%$100.17+1.7%+70.7%$8.34B$1.18B52.953,411LTHLife Time Group3.7765 of 5 stars$30.35+5.6%$33.86+11.6%+117.1%$6.36B$2.62B43.9937,000Positive NewsHigh Trading VolumeMSGSMadison Square Garden Sports3.3565 of 5 stars$192.08+1.7%$250.00+30.2%+9.3%$4.61B$1.07B81.05890FUNCedar Fair3.8242 of 5 stars$38.82+2.7%$55.07+41.8%-6.0%$3.90B$2.71B-60.6653,050Analyst ForecastSGHCSuper Group3.8622 of 5 stars$6.71-0.1%$10.50+56.6%+105.2%$3.34B$1.56B111.773,700Gap UpBATRAAtlanta Braves2.1975 of 5 stars$42.41+0.9%$60.00+41.5%+6.5%$2.62B$662.75M-58.101,240Positive NewsRSIRush Street Interactive3.6354 of 5 stars$10.79+0.8%$15.50+43.7%+72.6%$2.46B$924.08M-539.25470IQiQIYI3.9321 of 5 stars$2.49+6.0%$2.91+16.9%-45.5%$2.39B$29.23B24.905,860High Trading VolumeMANUManchester United1.1936 of 5 stars$13.65-0.5%$20.75+52.0%+0.3%$2.31B$620.67M-13.381,040GENIGenius Sports1.8213 of 5 stars$9.47+3.0%$12.25+29.4%+96.2%$2.04B$510.89M-29.582,300Gap UpHigh Trading Volume Remove Ads Related Companies and Tools Related Companies Planet Fitness Alternatives Life Time Group Alternatives Madison Square Garden Sports Alternatives Cedar Fair Alternatives Super Group Alternatives Atlanta Braves Alternatives Rush Street Interactive Alternatives iQIYI Alternatives Manchester United Alternatives Genius Sports Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRKS) was last updated on 3/25/2025 by MarketBeat.com Staff From Our PartnersA brutally honest economic warning for 2025 (see proof)New York Times best-selling financial author and world-renowned economist Addison Wiggin (a man who’s worked s...Banyan Hill Publishing | Sponsored$2 Trillion Disappears Because of Fed's Secretive New Move$2 trillion has disappeared from the US government's books. 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