United Parks & Resorts (PRKS) Competitors $47.50 +1.41 (+3.06%) Closing price 07/16/2025 03:59 PM EasternExtended Trading$47.50 0.00 (0.00%) As of 07/16/2025 04:20 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRKS vs. PLNT, LTH, SGHC, MSGS, RSI, BATRA, MANU, FUN, BATRK, and GENIShould you be buying United Parks & Resorts stock or one of its competitors? The main competitors of United Parks & Resorts include Planet Fitness (PLNT), Life Time Group (LTH), Super Group (SGHC) (SGHC), Madison Square Garden (MSGS), Rush Street Interactive (RSI), Atlanta Braves (BATRA), Manchester United (MANU), Six Flags Entertainment (FUN), Atlanta Braves (BATRK), and Genius Sports (GENI). These companies are all part of the "entertainment" industry. United Parks & Resorts vs. Its Competitors Planet Fitness Life Time Group Super Group (SGHC) Madison Square Garden Rush Street Interactive Atlanta Braves Manchester United Six Flags Entertainment Atlanta Braves Genius Sports Planet Fitness (NYSE:PLNT) and United Parks & Resorts (NYSE:PRKS) are both mid-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, analyst recommendations, institutional ownership, dividends, profitability, earnings and risk. Does the media favor PLNT or PRKS? In the previous week, United Parks & Resorts had 1 more articles in the media than Planet Fitness. MarketBeat recorded 9 mentions for United Parks & Resorts and 8 mentions for Planet Fitness. Planet Fitness' average media sentiment score of 1.39 beat United Parks & Resorts' score of 0.74 indicating that Planet Fitness is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Planet Fitness 7 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive United Parks & Resorts 4 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has preferable earnings and valuation, PLNT or PRKS? United Parks & Resorts has higher revenue and earnings than Planet Fitness. United Parks & Resorts is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPlanet Fitness$1.18B7.81$172.04M$2.1251.68United Parks & Resorts$1.73B1.51$227.50M$3.7512.67 Do institutionals & insiders believe in PLNT or PRKS? 95.5% of Planet Fitness shares are held by institutional investors. 5.9% of Planet Fitness shares are held by company insiders. Comparatively, 1.3% of United Parks & Resorts shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Is PLNT or PRKS more profitable? Planet Fitness has a net margin of 14.84% compared to United Parks & Resorts' net margin of 12.98%. United Parks & Resorts' return on equity of -51.46% beat Planet Fitness' return on equity.Company Net Margins Return on Equity Return on Assets Planet Fitness14.84% -88.70% 7.44% United Parks & Resorts 12.98%-51.46%8.64% Which has more risk and volatility, PLNT or PRKS? Planet Fitness has a beta of 1.33, suggesting that its stock price is 33% more volatile than the S&P 500. Comparatively, United Parks & Resorts has a beta of 1.44, suggesting that its stock price is 44% more volatile than the S&P 500. Do analysts recommend PLNT or PRKS? Planet Fitness presently has a consensus target price of $106.63, indicating a potential downside of 2.68%. United Parks & Resorts has a consensus target price of $57.92, indicating a potential upside of 21.94%. Given United Parks & Resorts' higher possible upside, analysts clearly believe United Parks & Resorts is more favorable than Planet Fitness.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Planet Fitness 0 Sell rating(s) 3 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.88United Parks & Resorts 1 Sell rating(s) 6 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.38 SummaryPlanet Fitness beats United Parks & Resorts on 9 of the 17 factors compared between the two stocks. Get United Parks & Resorts News Delivered to You Automatically Sign up to receive the latest news and ratings for PRKS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRKS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRKS vs. The Competition Export to ExcelMetricUnited Parks & ResortsLEISURE&REC SVS IndustryDiscretionary SectorNYSE ExchangeMarket Cap$2.53B$8.95B$8.24B$20.62BDividend YieldN/A2.10%3.20%3.68%P/E Ratio12.6748.3820.9527.27Price / Sales1.512.153.3467.02Price / Cash6.3414.0016.5021.88Price / Book-5.663.784.834.60Net Income$227.50M$328.98M$215.29M$995.22M7 Day Performance-3.87%-2.81%-1.10%-1.55%1 Month Performance13.47%11.08%39.17%4.38%1 Year Performance-19.09%-0.29%14.50%8.12% United Parks & Resorts Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRKSUnited Parks & Resorts3.1529 of 5 stars$47.50+3.1%$57.92+21.9%-19.6%$2.53B$1.73B12.6716,700PLNTPlanet Fitness4.2316 of 5 stars$111.28+0.8%$106.63-4.2%+41.5%$9.37B$1.18B52.493,806Positive NewsLTHLife Time Group2.4044 of 5 stars$30.13+1.4%$35.92+19.2%+48.2%$6.61B$2.73B31.3843,800Positive NewsSGHCSuper Group (SGHC)3.9809 of 5 stars$11.67+1.6%$13.13+12.5%+219.9%$5.87B$1.87B43.203,300Positive NewsAnalyst ForecastHigh Trading VolumeMSGSMadison Square Garden2.8815 of 5 stars$208.50+1.3%$252.60+21.2%+4.6%$5.01B$1.03B992.89890Analyst RevisionRSIRush Street Interactive2.0025 of 5 stars$14.93+0.3%$15.89+6.5%+44.2%$3.42B$924.08M186.59470BATRAAtlanta Braves1.0582 of 5 stars$50.04+1.5%$52.50+4.9%+7.0%$3.10B$662.75M-142.971,450MANUManchester United1.3194 of 5 stars$17.91+1.9%$20.75+15.8%+2.9%$3.03B$833.39M-36.551,140Trending NewsFUNSix Flags Entertainment4.7418 of 5 stars$28.77-3.2%$47.67+65.7%-47.1%$2.91B$2.81B-10.3598,000Analyst ForecastBATRKAtlanta Braves2.5022 of 5 stars$46.80+0.4%$57.00+21.8%+6.4%$2.40B$662.75M-133.711,240Positive NewsGENIGenius Sports2.5995 of 5 stars$10.30+0.4%$12.63+22.7%+78.2%$2.22B$510.89M-54.192,400 Related Companies and Tools Related Companies Planet Fitness Alternatives Life Time Group Alternatives Super Group (SGHC) Alternatives Madison Square Garden Alternatives Rush Street Interactive Alternatives Atlanta Braves Alternatives Manchester United Alternatives Six Flags Entertainment Alternatives Atlanta Braves Alternatives Genius Sports Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRKS) was last updated on 7/17/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredPresidential Bombshell: $150T Resource to Be Released as soon as this Summer?Something extraordinary is happening in Washington. 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