Pursuit Attractions and Hospitality (NYSE: PRSU) operates a diversified portfolio of travel, tourism, and lodging assets across North America. The company’s core offerings span iconic sightseeing excursions, guided tours, and hospitality services designed to showcase natural landmarks and cultural destinations. Leveraging well-known brands, Pursuit provides curated experiences such as glacier tours, scenic gondola rides, wildlife viewings, and passenger transportation on lakes and fjords.
On the attractions side, Pursuit manages key visitor experiences including lake cruises, interpretive nature walks, mountain cable car services, and heritage railway journeys. These attractions are strategically located in regions renowned for their natural beauty, where they capitalize on both seasonal tourism peaks and year-round visitation. Customized tour packages and on-site educational programs help deepen guest engagement while supporting local conservation and community initiatives.
The company’s hospitality segment encompasses a mix of full-service hotels, mountain lodges, and resort properties situated near the attractions it operates. With an emphasis on blending contemporary comforts and regional character, Pursuit’s lodging brands range from boutique alpine inns to family-oriented resort accommodations. Complementary services such as fine-dining restaurants, spa and wellness facilities, and event spaces further enhance the guest experience and drive cross-selling opportunities between the attractions and hotel divisions.
Founded on a series of strategic acquisitions and organic expansions over the past two decades, Pursuit has built its footprint primarily in Western Canada before extending into Eastern Canada, the United States, and select international markets. The company is led by a management team with deep expertise in tourism and hospitality; Chief Executive Officer Emily Carrigan and Chief Operating Officer Michael Sullivan have overseen recent portfolio integrations and customer-experience enhancements. As Pursuit continues to evolve, it remains focused on sustainable growth through premium guest offerings, digital booking platforms, and partnerships with regional tourism boards.
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