Prudential Financial (PRU) Stock Forecast & Price Target

$114.57 +1.33 (+1.17%)

As of 01:54 PM Eastern

Prudential Financial - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 13 Analyst Ratings

Sell
1

Hold
10

Buy
2

Based on 13 Wall Street analysts who have issued ratings for Prudential Financial in the last 12 months, the stock has a consensus rating of "Hold." Out of the 13 analysts, 1 has given a sell rating, 10 have given a hold rating, 1 has given a buy rating, and 1 has given a strong buy rating for PRU.

Consensus Price Target

$126.15
10.11% Upside

According to the 13 analysts' twelve-month price targets for Prudential Financial, the average price target is $126.15. The highest price target for PRU is $152.00, while the lowest price target for PRU is $101.00. The average price target represents a forecasted upside of 10.11% from the current price of $114.57.

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PRU Analyst Ratings Over Time

Type	Current Forecast 3/25/24 to 3/25/25	1 Month Ago 2/24/24 to 2/23/25	3 Months Ago 12/26/23 to 12/25/24	1 Year Ago 3/26/23 to 3/25/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	1 Buy rating(s)	1 Buy rating(s)	1 Buy rating(s)	0 Buy rating(s)
Hold	10 Hold rating(s)	10 Hold rating(s)	11 Hold rating(s)	9 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$126.15	$125.69	$126.33	$105.60
Forecasted Upside	10.11% Upside	14.84% Upside	5.93% Upside	-8.69% Downside
Consensus Rating	Hold	Hold	Hold	Reduce

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PRU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PRU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Prudential Financial Stock vs. The Competition

Type	Prudential Financial	Finance Companies	S&P 500
Consensus Rating Score	2.15	2.52	2.54
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	11.30% Upside	44.34% Upside	16.92% Upside
News Sentiment Rating	Positive News See Recent PRU News	Positive News	Positive News

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Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
2/28/2025	Morgan Stanley 3 of 5 stars	Nigel Dally Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Equal Weight ➝ Equal Weight	$136.00 ➝ $128.00	+12.69%
2/19/2025	Wells Fargo & Company 3 of 5 stars	Elyse Greenspan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$113.00 ➝ $118.00	+5.64%
2/12/2025	Keefe, Bruyette & Woods 5 of 5 stars	Ryan Krueger Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Market Perform ➝ Market Perform	$129.00 ➝ $125.00	+11.92%
2/5/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Scott Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$128.00 ➝ $134.00	+13.65%
1/23/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jack Matten Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Underperform	$101.00	-13.91%
1/16/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	John Barnidge Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$127.00 ➝ $124.00	+5.38%
12/10/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$149.00 ➝ $152.00	+24.75%
11/27/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Kligerman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$130.00 ➝ $133.00	+2.67%
11/14/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating	T. Gallagher Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Underperform ➝ Inline	$117.00 ➝ $140.00	+11.76%
10/10/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$109.00 ➝ $118.00	-3.03%
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8/13/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$112.00 ➝ $119.00	+9.47%
8/8/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Heal Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
7/23/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$104.00 ➝ $120.00	-3.61%
7/2/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$118.00 ➝ $128.00	+8.73%
2/9/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Strong-Buy ➝ Market Perform
10/4/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Hold	$99.00	+8.56%
9/8/2023	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Sector Perform ➝ Sector Perform	$100.00	+5.09%
5/15/2023	VNET Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 01:41 PM ET.

Should I Buy Prudential Financial Stock? PRU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, March 14, 2025. Please send any questions or comments about these Prudential Financial pros and cons to contact@marketbeat.com.

Prudential Financial
Bull Case

Here are some ways that investors could benefit from investing in Prudential Financial, Inc.:

The current stock price is $108.24, which may present a buying opportunity for investors looking for value in the financial services sector.
Prudential Financial, Inc. recently increased its quarterly dividend to $1.35, reflecting a commitment to returning value to shareholders, with an annualized dividend yield of approximately 4.99%.
The company has a solid return on equity of 15.86%, indicating effective management and profitability relative to shareholder equity.
Analysts have a consensus rating of "Hold" for Prudential Financial, Inc., suggesting that the stock is viewed as stable and potentially undervalued in the current market.
Prudential Financial, Inc. has a market capitalization of approximately $38.75 billion, which provides a level of stability and resources for growth and investment opportunities.

Prudential Financial
Bear Case

Investors should be bearish about investing in Prudential Financial, Inc. for these reasons:

The company reported earnings per share of $2.96, which missed analysts' consensus estimates of $3.36, indicating potential challenges in meeting growth expectations.
Prudential Financial, Inc. has a debt-to-equity ratio of 0.68, which, while manageable, suggests that the company is utilizing a significant amount of debt to finance its operations, potentially increasing financial risk.
Recent target price adjustments by analysts, including a reduction from $127.00 to $124.00, indicate a cautious outlook on the stock's short-term performance.
With a quick ratio of 0.16, Prudential Financial, Inc. may face liquidity challenges, as this ratio indicates that the company has less than one dollar in liquid assets for every dollar of current liabilities.
One analyst has rated the stock with a sell rating, which could signal potential concerns about the company's future performance and market position.

PRU Forecast - Frequently Asked Questions

: According to the research reports of 13 Wall Street equities research analysts, the average twelve-month stock price forecast for Prudential Financial is $126.15, with a high forecast of $152.00 and a low forecast of $101.00.
: 13 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Prudential Financial in the last year. There is currently 1 sell rating, 10 hold ratings, 1 buy rating and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" PRU shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in PRU, but not buy additional shares or sell existing shares.
: According to analysts, Prudential Financial's stock has a predicted upside of 10.11% based on their 12-month stock forecasts.
: Prudential Financial has been rated by research analysts at Barclays, BMO Capital Markets, Keefe, Bruyette & Woods, Morgan Stanley, Piper Sandler, and Wells Fargo & Company in the past 90 days.
: Analysts like Prudential Financial less than other "finance" companies. The consensus rating for Prudential Financial is Hold while the average consensus rating for "finance" companies is Moderate Buy. Learn more on how PRU compares to other companies.

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This page (NYSE:PRU) was last updated on 3/25/2025 by MarketBeat.com Staff

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Prudential Financial (PRU) Stock Forecast & Price Target