Prudential Financial (PRU) Stock Forecast & Price Target

$119.44

+0.76 (+0.64%)

(As of 09/18/2024 ET)

Prudential Financial - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold
Based on 13 Analyst Ratings

Based on 13 Wall Street analysts who have issued ratings for Prudential Financial in the last 12 months, the stock has a consensus rating of "Hold." Out of the 13 analysts, 1 has given a sell rating, 10 have given a hold rating, 1 has given a buy rating, and 1 has given a strong buy rating for PRU.

Consensus Price Target

$120.83
1.17% Upside

High Forecast	$141.00
Average Forecast	$120.83
Low Forecast	$99.00

According to the 13 analysts' twelve-month price targets for Prudential Financial, the average price target is $120.83. The highest price target for PRU is $141.00, while the lowest price target for PRU is $99.00. The average price target represents a forecasted upside of 1.17% from the current price of $119.44.

Type	Current Forecast 9/20/23 to 9/19/24	1 Month Ago 8/21/23 to 8/20/24	3 Months Ago 6/22/23 to 6/21/24	1 Year Ago 9/20/22 to 9/20/23
Consensus Rating	Hold	Hold	Reduce	Hold
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	1 Buy rating(s)	1 Buy rating(s)	1 Buy rating(s)	1 Buy rating(s)
Hold	10 Hold rating(s)	10 Hold rating(s)	9 Hold rating(s)	5 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$120.83	$119.33	$115.25	$102.73
Forecasted Upside	1.17% Upside	8.15% Upside	8.81% Upside	8.42% Upside

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PRU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PRU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Prudential Financial Stock vs. The Competition

Type	Prudential Financial	Finance Companies	S&P 500
Consensus Rating Score	2.15	2.47	2.50
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	1.17% Upside	13.80% Upside	7.94% Upside
News Sentiment Rating	Positive News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
9/4/2024	Barclays 3 of 5 stars	A. Scott Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Equal Weight	$118.00	-1.30%
8/21/2024	Keefe, Bruyette & Woods 4 of 5 stars		Reiterated Rating	Market Perform ➝ Market Perform	$121.00 ➝ $121.00	+6.61%
8/19/2024	Morgan Stanley 3 of 5 stars		Lower Target	Equal Weight ➝ Equal Weight	$123.00 ➝ $122.00	+5.54%
8/13/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$112.00 ➝ $119.00	+9.47%
8/12/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	E. Greenspan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Underweight ➝ Equal Weight	$113.00	+3.23%
8/8/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Heal Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
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7/23/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$104.00 ➝ $120.00	-3.61%
7/2/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$118.00 ➝ $128.00	+8.73%
6/28/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$143.00 ➝ $141.00	+19.98%
5/6/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$125.00 ➝ $121.00	+7.79%
4/25/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Underperform ➝ Underperform	$115.00 ➝ $116.00	+4.55%
2/9/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Strong-Buy ➝ Market Perform
10/4/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Hold	$99.00	+8.56%
9/8/2023	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Sector Perform ➝ Sector Perform	$100.00	+5.09%
5/15/2023	VNET Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
1/9/2023	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Neutral ➝ Sell	$98.00 ➝ $96.00	-4.96%
9/29/2022	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$102.00	+18.62%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 05:12 AM ET.

PRU Forecast - Frequently Asked Questions

What is Prudential Financial's forecast for 2024?: According to the research reports of 13 Wall Street equities research analysts, the average twelve-month stock price forecast for Prudential Financial is $120.83, with a high forecast of $141.00 and a low forecast of $99.00.
Should I buy or sell Prudential Financial stock right now?: 13 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Prudential Financial in the last year. There is currently 1 sell rating, 10 hold ratings, 1 buy rating and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" PRU shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in PRU, but not buy additional shares or sell existing shares.
Does Prudential Financial's stock price have much upside?: According to analysts, Prudential Financial's stock has a predicted upside of 7.73% based on their 12-month stock forecasts.
Has Prudential Financial been upgraded by Wall Street analysts recently?: Over the previous 90 days, Prudential Financial's stock had 2 upgrades by analysts.
What analysts cover Prudential Financial?: Prudential Financial has been rated by research analysts at Argus, Barclays, Citigroup, Jefferies Financial Group, JPMorgan Chase & Co., Keefe, Bruyette & Woods, Morgan Stanley, UBS Group, and Wells Fargo & Company in the past 90 days.
Do Wall Street analysts like Prudential Financial more than its competitors?: Analysts like Prudential Financial less than other "finance" companies. The consensus rating score for Prudential Financial is 2.15 while the average consensus rating score for "finance" companies is 2.47. Learn more on how PRU compares to other companies.