PSQ (PSQH) Competitors

Zhihu (NYSE:ZH) and PSQ (NYSE:PSQH) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, community ranking, valuation, profitability, risk, earnings, dividends and media sentiment.

Which has more risk and volatility, ZH or PSQH?

Zhihu has a beta of 0.16, meaning that its share price is 84% less volatile than the S&P 500. Comparatively, PSQ has a beta of -0.12, meaning that its share price is 112% less volatile than the S&P 500.

Do insiders and institutionals believe in ZH or PSQH?

28.9% of Zhihu shares are owned by institutional investors. Comparatively, 17.3% of PSQ shares are owned by institutional investors. 13.6% of Zhihu shares are owned by company insiders. Comparatively, 32.1% of PSQ shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Does the MarketBeat Community believe in ZH or PSQH?

Zhihu received 7 more outperform votes than PSQ when rated by MarketBeat users. However, 100.00% of users gave PSQ an outperform vote while only 50.00% of users gave Zhihu an outperform vote.

Company	Underperform	Outperform
Zhihu	Outperform Votes 13 50.00%	Underperform Votes 13 50.00%
PSQ	Outperform Votes 6 100.00%	Underperform Votes No Votes

Which has higher earnings and valuation, ZH or PSQH?

PSQ has lower revenue, but higher earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than PSQ, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zhihu	$3.60B	0.09	-$118.82M	-$0.24	-15.11
PSQ	$23.20M	3.34	-$53.33M	-$1.87	-0.97

Does the media favor ZH or PSQH?

In the previous week, Zhihu had 3 more articles in the media than PSQ. MarketBeat recorded 4 mentions for Zhihu and 1 mentions for PSQ. PSQ's average media sentiment score of 1.32 beat Zhihu's score of 1.14 indicating that PSQ is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Zhihu	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
PSQ	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate ZH or PSQH?

Zhihu presently has a consensus price target of $4.70, indicating a potential upside of 29.58%. PSQ has a consensus price target of $6.00, indicating a potential upside of 232.41%. Given PSQ's higher probable upside, analysts plainly believe PSQ is more favorable than Zhihu.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zhihu	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
PSQ	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Is ZH or PSQH more profitable?

Zhihu has a net margin of -9.28% compared to PSQ's net margin of -227.52%. Zhihu's return on equity of -8.01% beat PSQ's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zhihu	-9.28%	-8.01%	-5.65%
PSQ	-227.52%	-404.92%	-112.55%

Summary

Zhihu beats PSQ on 9 of the 17 factors compared between the two stocks.