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Roblox (RBLX) Competitors

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$133.42 +0.46 (+0.34%)
Closing price 09/12/2025 03:59 PM Eastern
Extended Trading
$132.40 -1.01 (-0.76%)
As of 09/12/2025 07:58 PM Eastern
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RBLX vs. GOOG, GOOGL, META, MSFT, NFLX, U, SAP, APP, SHOP, and CRWD

Should you be buying Roblox stock or one of its competitors? The main competitors of Roblox include Alphabet (GOOG), Alphabet (GOOGL), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), Unity Software (U), SAP (SAP), AppLovin (APP), Shopify (SHOP), and CrowdStrike (CRWD).

Roblox vs. Its Competitors

Alphabet (NASDAQ:GOOG) and Roblox (NYSE:RBLX) are related large-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, dividends, risk, earnings, analyst recommendations, valuation, media sentiment and institutional ownership.

Alphabet has a net margin of 31.12% compared to Roblox's net margin of -23.67%. Alphabet's return on equity of 34.31% beat Roblox's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet31.12% 34.31% 24.88%
Roblox -23.67%-372.96%-13.06%

Alphabet currently has a consensus target price of $227.56, indicating a potential downside of 5.72%. Roblox has a consensus target price of $123.16, indicating a potential downside of 7.69%. Given Alphabet's stronger consensus rating and higher possible upside, research analysts plainly believe Alphabet is more favorable than Roblox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
3 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
4 Strong Buy rating(s)
2.77
Roblox
2 Sell rating(s)
6 Hold rating(s)
20 Buy rating(s)
0 Strong Buy rating(s)
2.64

Alphabet has higher revenue and earnings than Roblox. Roblox is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$350.02B8.34$100.12B$9.3925.71
Roblox$4.02B21.39-$935.38M-$1.43-93.30

27.3% of Alphabet shares are held by institutional investors. Comparatively, 94.5% of Roblox shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 12.9% of Roblox shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Alphabet has a beta of 1.01, meaning that its stock price is 1% more volatile than the S&P 500. Comparatively, Roblox has a beta of 1.62, meaning that its stock price is 62% more volatile than the S&P 500.

In the previous week, Alphabet had 112 more articles in the media than Roblox. MarketBeat recorded 170 mentions for Alphabet and 58 mentions for Roblox. Roblox's average media sentiment score of 1.09 beat Alphabet's score of 0.88 indicating that Roblox is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
110 Very Positive mention(s)
14 Positive mention(s)
16 Neutral mention(s)
20 Negative mention(s)
7 Very Negative mention(s)
Positive
Roblox
32 Very Positive mention(s)
5 Positive mention(s)
14 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Alphabet beats Roblox on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RBLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RBLX vs. The Competition

MetricRobloxGAMING IndustryDiscretionary SectorNYSE Exchange
Market Cap$85.99B$9.53B$8.41B$21.59B
Dividend YieldN/A2.07%2.99%3.48%
P/E Ratio-93.3019.9818.5529.75
Price / Sales21.3919.515.2668.12
Price / CashN/A21.1317.0525.00
Price / Book392.4014.615.104.58
Net Income-$935.38M$12.45M$256.92M$999.94M
7 Day Performance4.41%1.37%2.05%0.68%
1 Month Performance5.23%-1.29%18.15%3.10%
1 Year Performance190.85%12.50%52.01%14.39%

Roblox Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RBLX
Roblox
2.7908 of 5 stars
$133.42
+0.3%
$123.16
-7.7%
+193.7%$85.99B$4.02B-93.302,474Trending News
Analyst Forecast
GOOG
Alphabet
4.5989 of 5 stars
$237.19
+1.3%
$227.56
-4.1%
+55.2%$2.86T$350.02B25.21190,200Trending News
Short Interest ↓
GOOGL
Alphabet
3.8858 of 5 stars
$236.86
+1.2%
$221.44
-6.5%
+55.7%$2.86T$350.02B25.18183,323Trending News
Analyst Upgrade
META
Meta Platforms
4.3978 of 5 stars
$761.60
+1.2%
$822.41
+8.0%
+43.8%$1.91T$164.50B27.6074,067Trending News
Dividend Announcement
Insider Trade
MSFT
Microsoft
4.9617 of 5 stars
$499.84
+0.3%
$612.54
+22.5%
+19.4%$3.71T$281.72B36.64228,000Trending News
NFLX
Netflix
4.5781 of 5 stars
$1,252.50
+0.6%
$1,317.58
+5.2%
+73.0%$530.61B$41.69B53.2014,000Trending News
Analyst Forecast
U
Unity Software
1.8478 of 5 stars
$45.54
+0.1%
$31.20
-31.5%
+130.5%$19.25B$1.81B-42.984,987Positive News
Insider Trade
SAP
SAP
3.867 of 5 stars
$270.70
+0.1%
$281.67
+4.1%
+16.3%$332.19B$36.99B44.77109,973Analyst Upgrade
Short Interest ↓
APP
AppLovin
2.6866 of 5 stars
$552.74
+1.0%
$482.86
-12.6%
+451.1%$187.23B$4.71B78.631,710Trending News
Analyst Forecast
SHOP
Shopify
N/A$143.58
-1.8%
$150.27
+4.7%
N/A$186.89B$10.01B92.7711,600Trending News
CRWD
CrowdStrike
4.3279 of 5 stars
$423.96
-1.0%
$460.10
+8.5%
+69.6%$106.27B$3.95B-355.8510,118Trending News

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This page (NYSE:RBLX) was last updated on 9/13/2025 by MarketBeat.com Staff
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