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RLX Technology (RLX) Competitors

RLX Technology logo
$2.44 +0.12 (+4.96%)
As of 03:33 PM Eastern
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RLX vs. TPB, ISPR, HPCO, BTI, XXII, PM, MO, ROKU, BJ, and H

Should you be buying RLX Technology stock or one of its competitors? The main competitors of RLX Technology include Turning Point Brands (TPB), Ispire Technology (ISPR), Hempacco (HPCO), British American Tobacco (BTI), 22nd Century Group (XXII), Philip Morris International (PM), Altria Group (MO), Roku (ROKU), BJ's Wholesale Club (BJ), and Hyatt Hotels (H).

RLX Technology vs.

RLX Technology (NYSE:RLX) and Turning Point Brands (NYSE:TPB) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, earnings, profitability, dividends, community ranking, analyst recommendations, valuation, media sentiment and institutional ownership.

RLX Technology pays an annual dividend of $0.01 per share and has a dividend yield of 0.4%. Turning Point Brands pays an annual dividend of $0.28 per share and has a dividend yield of 0.4%. RLX Technology pays out 25.0% of its earnings in the form of a dividend. Turning Point Brands pays out 11.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

22.7% of RLX Technology shares are held by institutional investors. Comparatively, 96.1% of Turning Point Brands shares are held by institutional investors. 53.4% of RLX Technology shares are held by company insiders. Comparatively, 5.2% of Turning Point Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Turning Point Brands received 264 more outperform votes than RLX Technology when rated by MarketBeat users. Likewise, 66.99% of users gave Turning Point Brands an outperform vote while only 38.46% of users gave RLX Technology an outperform vote.

CompanyUnderperformOutperform
RLX TechnologyOutperform Votes
10
38.46%
Underperform Votes
16
61.54%
Turning Point BrandsOutperform Votes
274
66.99%
Underperform Votes
135
33.01%

In the previous week, Turning Point Brands had 6 more articles in the media than RLX Technology. MarketBeat recorded 6 mentions for Turning Point Brands and 0 mentions for RLX Technology. Turning Point Brands' average media sentiment score of 0.73 beat RLX Technology's score of 0.00 indicating that Turning Point Brands is being referred to more favorably in the news media.

Company Overall Sentiment
RLX Technology Neutral
Turning Point Brands Positive

RLX Technology has higher earnings, but lower revenue than Turning Point Brands. Turning Point Brands is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
RLX Technology$223.44M16.98$75.26M$0.0460.39
Turning Point Brands$405.39M2.97$38.46M$2.5226.98

RLX Technology currently has a consensus price target of $2.76, indicating a potential upside of 14.29%. Turning Point Brands has a consensus price target of $68.75, indicating a potential upside of 1.13%. Given RLX Technology's higher possible upside, equities research analysts plainly believe RLX Technology is more favorable than Turning Point Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RLX Technology
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
Turning Point Brands
0 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
3.20

RLX Technology has a beta of 0.97, indicating that its stock price is 3% less volatile than the S&P 500. Comparatively, Turning Point Brands has a beta of 0.65, indicating that its stock price is 35% less volatile than the S&P 500.

RLX Technology has a net margin of 15.70% compared to Turning Point Brands' net margin of 11.63%. Turning Point Brands' return on equity of 33.14% beat RLX Technology's return on equity.

Company Net Margins Return on Equity Return on Assets
RLX Technology15.70% 2.48% 2.37%
Turning Point Brands 11.63%33.14%9.99%

Summary

Turning Point Brands beats RLX Technology on 13 of the 21 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RLX vs. The Competition

MetricRLX TechnologyCigarettes IndustryDiscretionary SectorNYSE Exchange
Market Cap$3.79B$47.96B$8.42B$20.06B
Dividend Yield0.35%3.46%2.78%3.65%
P/E Ratio60.3914.1314.8034.91
Price / Sales16.984.866.9715.74
Price / Cash42.9019.9931.2220.85
Price / Book1.734.415.264.93
Net Income$75.26M$2.86B$259.02M$1.02B
7 Day Performance3.87%0.95%-2.73%-0.92%
1 Month Performance5.69%-0.93%-0.57%-1.26%
1 Year Performance18.97%-1.09%7.40%14.15%

RLX Technology Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RLX
RLX Technology
1.6326 of 5 stars
$2.44
+5.0%
$2.76
+13.3%
+14.0%$3.82B$223.44M60.891,240News Coverage
High Trading Volume
TPB
Turning Point Brands
3.6533 of 5 stars
$69.73
-0.8%
$68.75
-1.4%
+205.1%$1.23B$405.39M27.67430
ISPR
Ispire Technology
2.0388 of 5 stars
$4.36
+0.2%
$12.50
+186.7%
-63.0%$248.92M$148.52M-12.8269
HPCO
Hempacco
N/A$0.00
+40.0%
N/A-99.9%$15,000.00$4.05M0.0010Gap Up
BTI
British American Tobacco
1.1208 of 5 stars
$38.80
-2.0%
$33.00
-15.0%
+27.2%$80.47B$33.94B0.0046,000Dividend Cut
XXII
22nd Century Group
0.4533 of 5 stars
$3.19
+3.2%
N/A-99.9%$5.49M$32.20M0.0080Analyst Forecast
PM
Philip Morris International
4.5366 of 5 stars
$150.60
+1.0%
$139.56
-7.3%
+69.2%$234.16B$37.88B33.3982,700Analyst Forecast
Positive News
MO
Altria Group
3.3674 of 5 stars
$53.37
-0.5%
$53.29
-0.1%
+34.9%$90.44B$20.44B8.156,400Positive News
ROKU
Roku
2.1569 of 5 stars
$99.07
+14.1%
$92.62
-6.5%
+38.0%$14.38B$3.48B-82.563,150Analyst Upgrade
Insider Trade
High Trading Volume
BJ
BJ's Wholesale Club
0.9512 of 5 stars
$105.97
-0.9%
$94.88
-10.5%
+50.9%$14.00B$19.97B25.4734,000
H
Hyatt Hotels
4.8001 of 5 stars
$143.02
-3.0%
$162.13
+13.4%
+10.3%$13.74B$6.67B10.78206,000Analyst Forecast
High Trading Volume

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This page (NYSE:RLX) was last updated on 2/21/2025 by MarketBeat.com Staff
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