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RLX Technology (RLX) Competitors

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$1.97 -0.03 (-1.50%)
Closing price 03:58 PM Eastern
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$1.98 +0.01 (+0.71%)
As of 07:57 PM Eastern
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RLX vs. TPB, ISPR, HPCO, BTI, XXII, PM, MO, POOL, H, and HTHT

Should you be buying RLX Technology stock or one of its competitors? The main competitors of RLX Technology include Turning Point Brands (TPB), Ispire Technology (ISPR), Hempacco (HPCO), British American Tobacco (BTI), 22nd Century Group (XXII), Philip Morris International (PM), Altria Group (MO), Pool (POOL), Hyatt Hotels (H), and H World Group (HTHT).

RLX Technology vs.

Turning Point Brands (NYSE:TPB) and RLX Technology (NYSE:RLX) are both consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, community ranking, institutional ownership, profitability, media sentiment, valuation, risk, dividends and analyst recommendations.

Turning Point Brands currently has a consensus target price of $73.33, indicating a potential upside of 24.38%. RLX Technology has a consensus target price of $2.50, indicating a potential upside of 26.90%. Given RLX Technology's higher probable upside, analysts clearly believe RLX Technology is more favorable than Turning Point Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Turning Point Brands
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
3.17
RLX Technology
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Turning Point Brands pays an annual dividend of $0.30 per share and has a dividend yield of 0.5%. RLX Technology pays an annual dividend of $0.01 per share and has a dividend yield of 0.5%. Turning Point Brands pays out 14.2% of its earnings in the form of a dividend. RLX Technology pays out 33.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Turning Point Brands is clearly the better dividend stock, given its higher yield and lower payout ratio.

RLX Technology has a net margin of 15.70% compared to Turning Point Brands' net margin of 11.63%. Turning Point Brands' return on equity of 33.14% beat RLX Technology's return on equity.

Company Net Margins Return on Equity Return on Assets
Turning Point Brands11.63% 33.14% 9.99%
RLX Technology 15.70%2.48%2.37%

Turning Point Brands received 266 more outperform votes than RLX Technology when rated by MarketBeat users. Likewise, 66.83% of users gave Turning Point Brands an outperform vote while only 37.04% of users gave RLX Technology an outperform vote.

CompanyUnderperformOutperform
Turning Point BrandsOutperform Votes
276
66.83%
Underperform Votes
137
33.17%
RLX TechnologyOutperform Votes
10
37.04%
Underperform Votes
17
62.96%

In the previous week, RLX Technology had 2 more articles in the media than Turning Point Brands. MarketBeat recorded 7 mentions for RLX Technology and 5 mentions for Turning Point Brands. Turning Point Brands' average media sentiment score of 1.41 beat RLX Technology's score of 0.26 indicating that Turning Point Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Turning Point Brands
5 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
RLX Technology
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

RLX Technology has higher revenue and earnings than Turning Point Brands. Turning Point Brands is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Turning Point Brands$360.66M2.92$38.46M$2.1227.81
RLX Technology$2.44B1.27$75.26M$0.0365.67

96.1% of Turning Point Brands shares are owned by institutional investors. Comparatively, 22.7% of RLX Technology shares are owned by institutional investors. 5.2% of Turning Point Brands shares are owned by insiders. Comparatively, 53.4% of RLX Technology shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Turning Point Brands has a beta of 0.75, meaning that its stock price is 25% less volatile than the S&P 500. Comparatively, RLX Technology has a beta of 0.93, meaning that its stock price is 7% less volatile than the S&P 500.

Summary

Turning Point Brands beats RLX Technology on 13 of the 21 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RLX vs. The Competition

MetricRLX TechnologyCigarettes IndustryDiscretionary SectorNYSE Exchange
Market Cap$3.09B$48.51B$7.79B$19.75B
Dividend Yield0.38%3.31%2.96%3.75%
P/E Ratio49.2613.7917.0334.05
Price / Sales1.273.0210.4628.57
Price / Cash44.0420.3116.4217.54
Price / Book1.413.234.394.63
Net Income$75.26M$2.86B$261.14M$1.02B
7 Day Performance-5.52%-4.00%1.46%1.12%
1 Month Performance-13.02%-11.24%-4.73%-1.07%
1 Year Performance-1.99%-2.64%-1.19%7.08%

RLX Technology Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RLX
RLX Technology
2.6156 of 5 stars
$1.97
-1.5%
$2.50
+26.9%
-3.1%$3.09B$2.44B49.261,240
TPB
Turning Point Brands
4.1585 of 5 stars
$57.97
-0.4%
$73.33
+26.5%
+103.4%$1.03B$360.66M23.00430Positive News
ISPR
Ispire Technology
2.6427 of 5 stars
$3.19
-15.2%
$12.50
+291.8%
-48.5%$182.12M$148.52M-7.7869
HPCO
Hempacco
N/A$0.00
-28.6%
N/A-99.8%$11,000.00$4.05M0.0010Gap Down
BTI
British American Tobacco
2.11 of 5 stars
$41.83
+1.1%
$33.00
-21.1%
+36.2%$86.75B$25.87B8.5946,000Positive News
XXII
22nd Century Group
0.1016 of 5 stars
$1.79
+4.1%
N/A-100.0%$3.07M$29.78M0.0080Analyst Forecast
Gap Up
PM
Philip Morris International
4.1296 of 5 stars
$155.49
+2.4%
$144.56
-7.0%
+66.9%$241.76B$37.88B34.4883,100Positive News
MO
Altria Group
3.1255 of 5 stars
$58.87
-0.1%
$53.29
-9.5%
+34.1%$99.53B$20.44B8.996,400Options Volume
Positive News
POOL
Pool
3.7945 of 5 stars
$327.06
0.0%
$368.00
+12.5%
-21.7%$12.31B$5.31B28.996,000
H
Hyatt Hotels
4.9004 of 5 stars
$126.59
+3.6%
$162.24
+28.2%
-22.2%$12.17B$6.65B10.1850,000
HTHT
H World Group
2.5044 of 5 stars
$38.16
+3.1%
$44.68
+17.1%
-0.1%$11.96B$23.30B23.1326,985Dividend Increase
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This page (NYSE:RLX) was last updated on 3/25/2025 by MarketBeat.com Staff
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