RLX Technology (RLX) Competitors

RLX Technology (NYSE:RLX) and Turning Point Brands (NYSE:TPB) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, community ranking, valuation, profitability, risk, dividends, earnings and analyst recommendations.

Which has more risk & volatility, RLX or TPB?

RLX Technology has a beta of 0.93, suggesting that its share price is 7% less volatile than the S&P 500. Comparatively, Turning Point Brands has a beta of 0.63, suggesting that its share price is 37% less volatile than the S&P 500.

Which has better earnings & valuation, RLX or TPB?

RLX Technology has higher earnings, but lower revenue than Turning Point Brands. Turning Point Brands is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RLX Technology	$223.44M	11.88	$75.26M	$0.04	42.26
Turning Point Brands	$405.39M	2.65	$38.46M	$2.52	24.04

Does the media prefer RLX or TPB?

In the previous week, RLX Technology had 1 more articles in the media than Turning Point Brands. MarketBeat recorded 17 mentions for RLX Technology and 16 mentions for Turning Point Brands. Turning Point Brands' average media sentiment score of 0.52 beat RLX Technology's score of 0.37 indicating that Turning Point Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
RLX Technology	3 Very Positive mention(s)	3 Positive mention(s)	10 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Turning Point Brands	2 Very Positive mention(s)	2 Positive mention(s)	9 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer RLX or TPB?

RLX Technology presently has a consensus price target of $2.76, suggesting a potential upside of 63.31%. Turning Point Brands has a consensus price target of $60.00, suggesting a potential downside of 0.96%. Given RLX Technology's higher possible upside, equities analysts plainly believe RLX Technology is more favorable than Turning Point Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RLX Technology	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Turning Point Brands	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	3.25

Is RLX or TPB a better dividend stock?

RLX Technology pays an annual dividend of $0.01 per share and has a dividend yield of 0.6%. Turning Point Brands pays an annual dividend of $0.28 per share and has a dividend yield of 0.5%. RLX Technology pays out 25.0% of its earnings in the form of a dividend. Turning Point Brands pays out 11.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Do institutionals and insiders hold more shares of RLX or TPB?

22.7% of RLX Technology shares are owned by institutional investors. Comparatively, 96.1% of Turning Point Brands shares are owned by institutional investors. 53.4% of RLX Technology shares are owned by company insiders. Comparatively, 5.2% of Turning Point Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Is RLX or TPB more profitable?

RLX Technology has a net margin of 18.25% compared to Turning Point Brands' net margin of 11.63%. Turning Point Brands' return on equity of 33.14% beat RLX Technology's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
RLX Technology	18.25%	2.48%	2.38%
Turning Point Brands	11.63%	33.14%	9.99%

Does the MarketBeat Community prefer RLX or TPB?

Turning Point Brands received 258 more outperform votes than RLX Technology when rated by MarketBeat users. Likewise, 67.17% of users gave Turning Point Brands an outperform vote while only 38.46% of users gave RLX Technology an outperform vote.

Company	Underperform	Outperform
RLX Technology	Outperform Votes 10 38.46%	Underperform Votes 16 61.54%
Turning Point Brands	Outperform Votes 268 67.17%	Underperform Votes 131 32.83%

Summary

Turning Point Brands beats RLX Technology on 12 of the 21 factors compared between the two stocks.