RLX vs. TPB, ISPR, HPCO, BTI, REYN, IPAR, CENT, CENTA, SPB, and OLPX
Should you be buying RLX Technology stock or one of its competitors? The main competitors of RLX Technology include Turning Point Brands (TPB), Ispire Technology (ISPR), Hempacco (HPCO), British American Tobacco (BTI), Reynolds Consumer Products (REYN), Interparfums (IPAR), Central Garden & Pet (CENT), Central Garden & Pet (CENTA), Spectrum Brands (SPB), and Olaplex (OLPX).
RLX Technology vs. Its Competitors
Turning Point Brands (NYSE:TPB) and RLX Technology (NYSE:RLX) are both tobacco products companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, risk, dividends, institutional ownership, earnings, profitability, valuation and media sentiment.
Turning Point Brands has a beta of 0.66, indicating that its share price is 34% less volatile than the S&P 500. Comparatively, RLX Technology has a beta of 1.09, indicating that its share price is 9% more volatile than the S&P 500.
In the previous week, Turning Point Brands had 11 more articles in the media than RLX Technology. MarketBeat recorded 13 mentions for Turning Point Brands and 2 mentions for RLX Technology. Turning Point Brands' average media sentiment score of 0.93 beat RLX Technology's score of 0.00 indicating that Turning Point Brands is being referred to more favorably in the media.
Turning Point Brands presently has a consensus target price of $76.67, suggesting a potential downside of 5.48%. RLX Technology has a consensus target price of $2.25, suggesting a potential upside of 0.90%. Given RLX Technology's higher possible upside, analysts clearly believe RLX Technology is more favorable than Turning Point Brands.
Turning Point Brands pays an annual dividend of $0.30 per share and has a dividend yield of 0.4%. RLX Technology pays an annual dividend of $0.01 per share and has a dividend yield of 0.4%. Turning Point Brands pays out 13.2% of its earnings in the form of a dividend. RLX Technology pays out 16.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Turning Point Brands has raised its dividend for 7 consecutive years.
RLX Technology has a net margin of 21.38% compared to Turning Point Brands' net margin of 10.19%. Turning Point Brands' return on equity of 27.70% beat RLX Technology's return on equity.
96.1% of Turning Point Brands shares are owned by institutional investors. Comparatively, 22.7% of RLX Technology shares are owned by institutional investors. 6.6% of Turning Point Brands shares are owned by insiders. Comparatively, 53.4% of RLX Technology shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
RLX Technology has higher revenue and earnings than Turning Point Brands. Turning Point Brands is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.
Summary
Turning Point Brands beats RLX Technology on 11 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding RLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
RLX Technology Competitors List
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This page (NYSE:RLX) was last updated on 8/6/2025 by MarketBeat.com Staff
