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RLX Technology (RLX) Competitors

RLX Technology logo
$2.28 +0.09 (+3.86%)
As of 01/17/2025 03:59 PM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

RLX vs. TPB, ISPR, HPCO, BTI, XXII, PM, MO, POOL, BJ, and NCLH

Should you be buying RLX Technology stock or one of its competitors? The main competitors of RLX Technology include Turning Point Brands (TPB), Ispire Technology (ISPR), Hempacco (HPCO), British American Tobacco (BTI), 22nd Century Group (XXII), Philip Morris International (PM), Altria Group (MO), Pool (POOL), BJ's Wholesale Club (BJ), and Norwegian Cruise Line (NCLH).

RLX Technology vs.

RLX Technology (NYSE:RLX) and Turning Point Brands (NYSE:TPB) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, valuation, profitability, risk, institutional ownership, analyst recommendations, earnings, dividends and community ranking.

Turning Point Brands received 263 more outperform votes than RLX Technology when rated by MarketBeat users. Likewise, 67.08% of users gave Turning Point Brands an outperform vote while only 38.46% of users gave RLX Technology an outperform vote.

CompanyUnderperformOutperform
RLX TechnologyOutperform Votes
10
38.46%
Underperform Votes
16
61.54%
Turning Point BrandsOutperform Votes
273
67.08%
Underperform Votes
134
32.92%

RLX Technology pays an annual dividend of $0.01 per share and has a dividend yield of 0.4%. Turning Point Brands pays an annual dividend of $0.28 per share and has a dividend yield of 0.5%. RLX Technology pays out 25.0% of its earnings in the form of a dividend. Turning Point Brands pays out 11.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Turning Point Brands is clearly the better dividend stock, given its higher yield and lower payout ratio.

RLX Technology currently has a consensus target price of $2.76, suggesting a potential upside of 20.79%. Turning Point Brands has a consensus target price of $68.75, suggesting a potential upside of 19.26%. Given RLX Technology's higher possible upside, equities analysts plainly believe RLX Technology is more favorable than Turning Point Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RLX Technology
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
Turning Point Brands
0 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
3.20

RLX Technology has a net margin of 15.70% compared to Turning Point Brands' net margin of 11.63%. Turning Point Brands' return on equity of 33.14% beat RLX Technology's return on equity.

Company Net Margins Return on Equity Return on Assets
RLX Technology15.70% 2.48% 2.37%
Turning Point Brands 11.63%33.14%9.99%

In the previous week, Turning Point Brands had 3 more articles in the media than RLX Technology. MarketBeat recorded 6 mentions for Turning Point Brands and 3 mentions for RLX Technology. RLX Technology's average media sentiment score of 1.20 beat Turning Point Brands' score of 0.43 indicating that RLX Technology is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
RLX Technology
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Turning Point Brands
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

RLX Technology has a beta of 0.97, meaning that its share price is 3% less volatile than the S&P 500. Comparatively, Turning Point Brands has a beta of 0.66, meaning that its share price is 34% less volatile than the S&P 500.

RLX Technology has higher earnings, but lower revenue than Turning Point Brands. Turning Point Brands is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
RLX Technology$223.44MN/A$75.26M$0.0457.14
Turning Point Brands$405.39M2.52$38.46M$2.5222.88

22.7% of RLX Technology shares are owned by institutional investors. Comparatively, 96.1% of Turning Point Brands shares are owned by institutional investors. 53.4% of RLX Technology shares are owned by company insiders. Comparatively, 5.8% of Turning Point Brands shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Turning Point Brands beats RLX Technology on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RLX vs. The Competition

MetricRLX TechnologyCigarettes IndustryDiscretionary SectorNYSE Exchange
Market CapN/A$46.77B$8.50B$19.88B
Dividend Yield0.37%3.78%2.88%3.70%
P/E Ratio57.1412.1414.6441.44
Price / SalesN/A2.9015.8217.17
Price / Cash40.8118.0530.6819.84
Price / Book1.633.485.965.73
Net Income$75.26M-$162.08M$275.89M$993.95M
7 Day Performance5.79%2.76%1.53%3.21%
1 Month Performance14.25%-2.11%2.68%5.20%
1 Year Performance26.94%-6.23%10.97%19.33%

RLX Technology Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RLX
RLX Technology
3.044 of 5 stars
$2.29
+3.9%
$2.76
+20.8%
+27.7%$3.46B$2.16B57.141,240Short Interest ↓
TPB
Turning Point Brands
4.4948 of 5 stars
$55.48
+0.7%
$68.75
+23.9%
+130.5%$981.83M$408.31M22.02373Analyst Downgrade
Short Interest ↑
ISPR
Ispire Technology
2.6492 of 5 stars
$4.57
+2.5%
$12.50
+173.5%
-52.6%$258.88M$148.38M-13.4469Short Interest ↑
Analyst Revision
News Coverage
HPCO
Hempacco
N/A$0.01
flat
N/A-99.8%$33,000.00$4.05M0.0010
BTI
British American Tobacco
1.874 of 5 stars
$35.36
-1.5%
$33.00
-6.7%
+22.9%$78.13B$26.18B7.3846,000Short Interest ↓
News Coverage
High Trading Volume
XXII
22nd Century Group
0.1234 of 5 stars
$6.31
+29.0%
N/A-99.9%$3.50M$29.78M-0.2964News Coverage
Gap Up
High Trading Volume
PM
Philip Morris International
4.7182 of 5 stars
$117.51
+0.3%
$130.39
+11.0%
+30.1%$182.71B$37.22B18.6582,700Analyst Forecast
Short Interest ↓
News Coverage
Positive News
MO
Altria Group
4.0774 of 5 stars
$50.86
0.0%
$53.33
+4.9%
+27.4%$86.20B$20.36B8.596,400Analyst Forecast
News Coverage
POOL
Pool
3.75 of 5 stars
$332.70
+1.9%
$369.25
+11.0%
-7.1%$12.66B$5.33B28.636,000
BJ
BJ's Wholesale Club
2.0312 of 5 stars
$95.80
-0.8%
$94.00
-1.9%
+41.7%$12.65B$20.58B23.0334,000Short Interest ↓
News Coverage
NCLH
Norwegian Cruise Line
4.4906 of 5 stars
$25.56
-0.9%
$29.27
+14.5%
+59.2%$11.24B$9.36B23.4541,000Analyst Forecast

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This page (NYSE:RLX) was last updated on 1/18/2025 by MarketBeat.com Staff
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