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Rollins (ROL) Stock Forecast & Price Target

Rollins logo
$55.74 -0.40 (-0.71%)
Closing price 03:58 PM Eastern
Extended Trading
$55.74 -0.01 (-0.01%)
As of 05:21 PM Eastern
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Rollins - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Moderate Buy
Based on 11 Analyst Ratings
Sell
0
Hold
5
Buy
6

Based on 11 Wall Street analysts who have issued ratings for Rollins in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 11 analysts, 5 have given a hold rating, and 6 have given a buy rating for ROL.

Consensus Price Target

$61.40
10.15% Upside
According to the 11 analysts' twelve-month price targets for Rollins, the average price target is $61.40. The highest price target for ROL is $72.00, while the lowest price target for ROL is $50.00. The average price target represents a forecasted upside of 10.15% from the current price of $55.74.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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ROL Analyst Ratings Over Time

TypeCurrent Forecast
9/18/24 to 9/18/25		1 Month Ago
8/19/24 to 8/19/25		3 Months Ago
6/20/24 to 6/20/25		1 Year Ago
9/19/23 to 9/18/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
6 Buy rating(s)
6 Buy rating(s)
5 Buy rating(s)
4 Buy rating(s)
Hold
5 Hold rating(s)
5 Hold rating(s)
4 Hold rating(s)
2 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$61.40$61.40$58.56$47.83
Forecasted Upside10.15% Upside6.01% Upside3.73% Upside-4.81% Downside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

ROL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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ROL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Rollins Stock vs. The Competition

TypeRollinsConstruction CompaniesS&P 500
Consensus Rating Score
2.55
2.65
2.53
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside9.34% Upside16.35% Upside11.41% Upside
News Sentiment Rating
Positive News

See Recent ROL News
Positive News
Positive News
Export to Excel
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
8/13/2025Zacks Research
0 of 5 stars		 DowngradeStrong-Buy ➝ Hold
7/25/2025UBS Group
4 of 5 stars
Joshua Chan
Not Rated
Boost TargetNeutral$59.00 ➝ $61.00+5.08%
7/25/2025Barclays
3 of 5 stars
Manav Patnaik
Not Rated
Boost TargetEqual Weight$55.00 ➝ $60.00+3.23%
7/25/2025Piper Sandler
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Peter Keith
Peter Keith
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Boost TargetOverweight$70.00 ➝ $72.00+24.02%
6/25/2025Wells Fargo & Company
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Jason Haas
Jason Haas
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Reiterated RatingOverweight$63.00 ➝ $65.00+13.43%
6/18/2025Argus
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Initiated CoverageBuy$68.00+20.57%
6/2/2025Jefferies Financial Group
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Stephanie Moore
Stephanie Moore
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UpgradeHold ➝ Buy$55.00 ➝ $65.00+13.54%
4/25/2025Canaccord Genuity Group
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B. Mcnamara
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Boost TargetHold$49.00 ➝ $50.00-10.04%
4/24/2025The Goldman Sachs Group
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George Tong
George Tong
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Set TargetBuy$61.00+9.75%
4/17/2025Royal Bank Of Canada
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Ashish Sabadra
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Boost TargetOutperform$52.00 ➝ $62.00+11.12%
2/14/2025Morgan Stanley
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Toni Kaplan
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Boost TargetEqual Weight$48.00 ➝ $50.00-2.34%
10/20/2023Stifel Nicolaus
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 UpgradeHold ➝ Buy$40.00+21.36%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 05:33 PM ET.


Should I Buy Rollins Stock? ROL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 16, 2025. Please send any questions or comments about these Rollins pros and cons to contact@marketbeat.com.

Rollins
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Rollins, Inc.:

  • The current stock price is around $56, which is near its 1-year high, indicating strong market performance and investor confidence.
  • Rollins, Inc. reported a revenue increase of over 12% year-over-year, showcasing robust growth in its business operations.
  • The company has a solid return on equity of nearly 37%, reflecting effective management and profitability in generating returns for shareholders.
  • With a recent quarterly dividend of $0.165 per share, Rollins, Inc. offers a reliable income stream, appealing to income-focused investors.
  • Analysts have a consensus target price of approximately $61.40, suggesting potential upside for investors based on current valuations.

Rollins
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Rollins, Inc. for these reasons:

  • The stock has a high price-to-earnings ratio of about 54.66, which may indicate that it is overvalued compared to its earnings potential.
  • Rollins, Inc. has a current ratio of 0.68, suggesting potential liquidity issues, as it may not have enough short-term assets to cover its liabilities.
  • The company’s beta of 0.69 indicates lower volatility compared to the market, which may limit potential gains during bullish market conditions.
  • Recent analyst downgrades, such as from Zacks Research, may signal caution among investors regarding future performance.
  • The dividend payout ratio is relatively high at 65.35%, which could limit the company’s ability to reinvest in growth opportunities.

ROL Forecast - Frequently Asked Questions

According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for Rollins is $61.40, with a high forecast of $72.00 and a low forecast of $50.00.

11 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Rollins in the last year. There are currently 5 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" ROL shares.

According to analysts, Rollins's stock has a predicted upside of 10.15% based on their 12-month stock forecasts.

Over the previous 90 days, Rollins's stock had 1 downgrade by analysts.

Rollins has been rated by research analysts at Barclays, Piper Sandler, UBS Group, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like Rollins less than other "construction" companies. The consensus rating score for Rollins is 2.55 while the average consensus rating score for "construction" companies is 2.64. Learn more on how ROL compares to other companies.

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This page (NYSE:ROL) was last updated on 9/18/2025 by MarketBeat.com Staff
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