Rentokil Initial (RTO) Competitors

Rentokil Initial (NYSE:RTO) and Trip.com Group (NASDAQ:TCOM) are both large-cap business services companies, but which is the better business? We will compare the two companies based on the strength of their dividends, community ranking, risk, institutional ownership, profitability, valuation, earnings, media sentiment and analyst recommendations.

Does the media refer more to RTO or TCOM?

In the previous week, Trip.com Group had 16 more articles in the media than Rentokil Initial. MarketBeat recorded 29 mentions for Trip.com Group and 13 mentions for Rentokil Initial. Rentokil Initial's average media sentiment score of 1.44 beat Trip.com Group's score of 1.17 indicating that Rentokil Initial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rentokil Initial	12 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Trip.com Group	21 Very Positive mention(s)	5 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Is RTO or TCOM more profitable?

Trip.com Group has a net margin of 31.86% compared to Rentokil Initial's net margin of 0.00%. Trip.com Group's return on equity of 12.04% beat Rentokil Initial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rentokil Initial	N/A	N/A	N/A
Trip.com Group	31.86%	12.04%	6.70%

Do institutionals and insiders have more ownership in RTO or TCOM?

9.9% of Rentokil Initial shares are owned by institutional investors. Comparatively, 35.4% of Trip.com Group shares are owned by institutional investors. 23.0% of Trip.com Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Do analysts prefer RTO or TCOM?

Trip.com Group has a consensus price target of $77.08, suggesting a potential upside of 33.68%. Given Trip.com Group's stronger consensus rating and higher probable upside, analysts plainly believe Trip.com Group is more favorable than Rentokil Initial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rentokil Initial	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	2 Strong Buy rating(s)	2.83
Trip.com Group	0 Sell rating(s)	0 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	3.09

Which has preferable earnings & valuation, RTO or TCOM?

Trip.com Group has higher revenue and earnings than Rentokil Initial. Rentokil Initial is trading at a lower price-to-earnings ratio than Trip.com Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rentokil Initial	$5.44B	2.11	$473.93M	$1.51	15.08
Trip.com Group	$53.29B	0.70	$1.40B	$3.49	16.52

Does the MarketBeat Community believe in RTO or TCOM?

Trip.com Group received 97 more outperform votes than Rentokil Initial when rated by MarketBeat users. Likewise, 57.30% of users gave Trip.com Group an outperform vote while only 35.71% of users gave Rentokil Initial an outperform vote.

Company	Underperform	Outperform
Rentokil Initial	Outperform Votes 5 35.71%	Underperform Votes 9 64.29%
Trip.com Group	Outperform Votes 102 57.30%	Underperform Votes 76 42.70%

Which has more volatility and risk, RTO or TCOM?

Rentokil Initial has a beta of 1.07, suggesting that its share price is 7% more volatile than the S&P 500. Comparatively, Trip.com Group has a beta of 0.12, suggesting that its share price is 88% less volatile than the S&P 500.

Is RTO or TCOM a better dividend stock?

Rentokil Initial pays an annual dividend of $0.66 per share and has a dividend yield of 2.9%. Trip.com Group pays an annual dividend of $0.28 per share and has a dividend yield of 0.5%. Rentokil Initial pays out 43.7% of its earnings in the form of a dividend. Trip.com Group pays out 8.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Trip.com Group beats Rentokil Initial on 16 of the 21 factors compared between the two stocks.