Super Group (SGHC) Competitors

Planet Fitness (NYSE:PLNT) and Super Group (NYSE:SGHC) are both mid-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, community ranking, earnings, risk, institutional ownership, profitability and dividends.

Does the MarketBeat Community believe in PLNT or SGHC?

Planet Fitness received 585 more outperform votes than Super Group when rated by MarketBeat users. Likewise, 73.79% of users gave Planet Fitness an outperform vote while only 69.70% of users gave Super Group an outperform vote.

Company	Underperform	Outperform
Planet Fitness	Outperform Votes 608 73.79%	Underperform Votes 216 26.21%
Super Group	Outperform Votes 23 69.70%	Underperform Votes 10 30.30%

Is PLNT or SGHC more profitable?

Planet Fitness has a net margin of 14.23% compared to Super Group's net margin of 2.25%. Super Group's return on equity of 15.40% beat Planet Fitness' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Planet Fitness	14.23%	-107.97%	7.25%
Super Group	2.25%	15.40%	9.01%

Which has preferable valuation and earnings, PLNT or SGHC?

Planet Fitness has higher earnings, but lower revenue than Super Group. Planet Fitness is trading at a lower price-to-earnings ratio than Super Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Planet Fitness	$1.07B	7.64	$138.31M	$1.86	52.03
Super Group	$1.55B	2.53	-$11.42M	$0.06	131.44

Which has more risk and volatility, PLNT or SGHC?

Planet Fitness has a beta of 1.53, indicating that its stock price is 53% more volatile than the S&P 500. Comparatively, Super Group has a beta of 0.99, indicating that its stock price is 1% less volatile than the S&P 500.

Do analysts rate PLNT or SGHC?

Planet Fitness presently has a consensus price target of $97.69, indicating a potential upside of 0.94%. Super Group has a consensus price target of $10.00, indicating a potential upside of 26.82%. Given Super Group's stronger consensus rating and higher probable upside, analysts plainly believe Super Group is more favorable than Planet Fitness.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Planet Fitness	0 Sell rating(s)	4 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.81
Super Group	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00

Do institutionals & insiders believe in PLNT or SGHC?

95.5% of Planet Fitness shares are owned by institutional investors. Comparatively, 5.1% of Super Group shares are owned by institutional investors. 5.9% of Planet Fitness shares are owned by company insiders. Comparatively, 10.4% of Super Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Does the media prefer PLNT or SGHC?

In the previous week, Planet Fitness had 16 more articles in the media than Super Group. MarketBeat recorded 19 mentions for Planet Fitness and 3 mentions for Super Group. Planet Fitness' average media sentiment score of 1.31 beat Super Group's score of 0.82 indicating that Planet Fitness is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Planet Fitness	7 Very Positive mention(s)	6 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Super Group	2 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Planet Fitness beats Super Group on 12 of the 19 factors compared between the two stocks.