Super Group (SGHC) Competitors

Planet Fitness (NYSE:PLNT) and Super Group (NYSE:SGHC) are both mid-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, profitability, community ranking, valuation, analyst recommendations, dividends, media sentiment, earnings and risk.

Does the MarketBeat Community believe in PLNT or SGHC?

Planet Fitness received 587 more outperform votes than Super Group when rated by MarketBeat users. Likewise, 73.73% of users gave Planet Fitness an outperform vote while only 71.43% of users gave Super Group an outperform vote.

Company	Underperform	Outperform
Planet Fitness	Outperform Votes 612 73.73%	Underperform Votes 218 26.27%
Super Group	Outperform Votes 25 71.43%	Underperform Votes 10 28.57%

Is PLNT or SGHC more profitable?

Planet Fitness has a net margin of 14.23% compared to Super Group's net margin of 2.25%. Super Group's return on equity of 15.40% beat Planet Fitness' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Planet Fitness	14.23%	-107.97%	7.25%
Super Group	2.25%	15.40%	9.01%

Does the media prefer PLNT or SGHC?

In the previous week, Planet Fitness had 10 more articles in the media than Super Group. MarketBeat recorded 12 mentions for Planet Fitness and 2 mentions for Super Group. Super Group's average media sentiment score of 0.95 beat Planet Fitness' score of 0.86 indicating that Super Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Planet Fitness	7 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Super Group	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more volatility & risk, PLNT or SGHC?

Planet Fitness has a beta of 1.54, meaning that its share price is 54% more volatile than the S&P 500. Comparatively, Super Group has a beta of 1, meaning that its share price has a similar volatility profile to the S&P 500.

Do insiders and institutionals have more ownership in PLNT or SGHC?

95.5% of Planet Fitness shares are owned by institutional investors. Comparatively, 5.1% of Super Group shares are owned by institutional investors. 5.9% of Planet Fitness shares are owned by company insiders. Comparatively, 10.4% of Super Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Which has preferable valuation and earnings, PLNT or SGHC?

Planet Fitness has higher earnings, but lower revenue than Super Group. Planet Fitness is trading at a lower price-to-earnings ratio than Super Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Planet Fitness	$1.18B	7.15	$138.31M	$2.01	49.67
Super Group	$1.56B	2.22	-$11.42M	$0.06	115.83

Do analysts rate PLNT or SGHC?

Planet Fitness presently has a consensus target price of $100.17, suggesting a potential upside of 0.34%. Super Group has a consensus target price of $10.50, suggesting a potential upside of 51.08%. Given Super Group's stronger consensus rating and higher possible upside, analysts clearly believe Super Group is more favorable than Planet Fitness.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Planet Fitness	0 Sell rating(s)	4 Hold rating(s)	13 Buy rating(s)	1 Strong Buy rating(s)	2.83
Super Group	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Planet Fitness beats Super Group on 11 of the 19 factors compared between the two stocks.