Soho House & Co Inc. (SHCO) Competitors $6.22 -0.03 (-0.40%) Closing price 03/31/2025 03:59 PM EasternExtended Trading$6.32 +0.10 (+1.61%) As of 07:25 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock SHCO vs. RRR, ATAT, SHAK, HGV, TNL, SG, BH.A, PK, ARCO, and HDLShould you be buying Soho House & Co Inc. stock or one of its competitors? The main competitors of Soho House & Co Inc. include Red Rock Resorts (RRR), Atour Lifestyle (ATAT), Shake Shack (SHAK), Hilton Grand Vacations (HGV), Travel + Leisure (TNL), Sweetgreen (SG), Biglari (BH.A), Park Hotels & Resorts (PK), Arcos Dorados (ARCO), and Super Hi International (HDL). These companies are all part of the "restaurants, hotels, motels" industry. Soho House & Co Inc. vs. Red Rock Resorts Atour Lifestyle Shake Shack Hilton Grand Vacations Travel + Leisure Sweetgreen Biglari Park Hotels & Resorts Arcos Dorados Super Hi International Soho House & Co Inc. (NYSE:SHCO) and Red Rock Resorts (NASDAQ:RRR) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, profitability, media sentiment, risk, valuation, institutional ownership, analyst recommendations, earnings and community ranking. Is SHCO or RRR more profitable? Red Rock Resorts has a net margin of 7.94% compared to Soho House & Co Inc.'s net margin of -11.47%. Red Rock Resorts' return on equity of 71.00% beat Soho House & Co Inc.'s return on equity.Company Net Margins Return on Equity Return on Assets Soho House & Co Inc.-11.47% N/A -3.90% Red Rock Resorts 7.94%71.00%3.85% Does the MarketBeat Community believe in SHCO or RRR? Red Rock Resorts received 399 more outperform votes than Soho House & Co Inc. when rated by MarketBeat users. Likewise, 64.39% of users gave Red Rock Resorts an outperform vote while only 50.00% of users gave Soho House & Co Inc. an outperform vote. CompanyUnderperformOutperformSoho House & Co Inc.Outperform Votes650.00% Underperform Votes650.00% Red Rock ResortsOutperform Votes40564.39% Underperform Votes22435.61% Do institutionals & insiders have more ownership in SHCO or RRR? 62.3% of Soho House & Co Inc. shares are held by institutional investors. Comparatively, 47.8% of Red Rock Resorts shares are held by institutional investors. 74.2% of Soho House & Co Inc. shares are held by company insiders. Comparatively, 53.3% of Red Rock Resorts shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. Which has higher earnings & valuation, SHCO or RRR? Red Rock Resorts has higher revenue and earnings than Soho House & Co Inc.. Soho House & Co Inc. is trading at a lower price-to-earnings ratio than Red Rock Resorts, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSoho House & Co Inc.$1.20B1.01-$117.95M-$0.70-8.88Red Rock Resorts$1.94B2.37$154.05M$2.5117.28 Does the media favor SHCO or RRR? In the previous week, Soho House & Co Inc. had 2 more articles in the media than Red Rock Resorts. MarketBeat recorded 8 mentions for Soho House & Co Inc. and 6 mentions for Red Rock Resorts. Soho House & Co Inc.'s average media sentiment score of 0.84 beat Red Rock Resorts' score of 0.56 indicating that Soho House & Co Inc. is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Soho House & Co Inc. 2 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Red Rock Resorts 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts rate SHCO or RRR? Soho House & Co Inc. currently has a consensus price target of $7.00, suggesting a potential upside of 12.63%. Red Rock Resorts has a consensus price target of $57.33, suggesting a potential upside of 32.20%. Given Red Rock Resorts' higher probable upside, analysts plainly believe Red Rock Resorts is more favorable than Soho House & Co Inc..Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Soho House & Co Inc. 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67Red Rock Resorts 0 Sell rating(s) 7 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.42 Which has more volatility and risk, SHCO or RRR? Soho House & Co Inc. has a beta of 0.55, suggesting that its stock price is 45% less volatile than the S&P 500. Comparatively, Red Rock Resorts has a beta of 2.01, suggesting that its stock price is 101% more volatile than the S&P 500. SummaryRed Rock Resorts beats Soho House & Co Inc. on 13 of the 18 factors compared between the two stocks. Remove Ads Get Soho House & Co Inc. News Delivered to You Automatically Sign up to receive the latest news and ratings for SHCO and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SHCO vs. The Competition Export to ExcelMetricSoho House & Co Inc.Hotels & motels IndustryComputer SectorNYSE ExchangeMarket Cap$1.21B$8.36B$22.70B$19.49BDividend YieldN/A2.25%2.83%3.76%P/E Ratio-8.8817.2941.6432.94Price / Sales1.011.491,963.1626.17Price / Cash48.5314.3834.7317.55Price / Book-8.073.815.984.54Net Income-$117.95M$349.85M$735.23M$1.02B7 Day Performance-5.69%-4.85%-2.86%-2.37%1 Month Performance-11.47%-11.52%50,087.65%-4.14%1 Year Performance7.25%-10.26%52,660.23%2.75% Soho House & Co Inc. Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SHCOSoho House & Co Inc.2.0911 of 5 stars$6.22-0.4%$7.00+12.6%+9.6%$1.21B$1.20B-8.886,350Upcoming EarningsShort Interest ↑News CoverageGap DownRRRRed Rock Resorts4.0305 of 5 stars$45.13+2.0%$57.33+27.0%-27.5%$4.79B$1.94B17.989,385Short Interest ↑ATATAtour Lifestyle3.1415 of 5 stars$30.24-0.1%$33.63+11.2%+58.0%$4.16B$6.67B26.073,180Earnings ReportGap DownSHAKShake Shack4.3249 of 5 stars$95.56+5.4%$125.67+31.5%-15.2%$4.06B$1.25B415.4712,196Gap DownHGVHilton Grand Vacations3.9548 of 5 stars$39.14+4.0%$47.25+20.7%-20.6%$3.70B$4.98B44.4715,000Positive NewsTNLTravel + Leisure4.9993 of 5 stars$48.73+3.3%$63.70+30.7%-5.5%$3.25B$3.86B8.3416,800Positive NewsGap DownSGSweetgreen3.6284 of 5 stars$26.13+4.8%$36.27+38.8%-0.8%$3.07B$676.83M-33.506,186BH.ABiglariN/A$1,061.05-2.7%N/A+10.3%$2.41B$362.11M6.012,560Gap DownPKPark Hotels & Resorts4.6272 of 5 stars$11.53+3.2%$17.72+53.7%-38.9%$2.33B$2.60B11.4190News CoverageGap DownARCOArcos Dorados4.1158 of 5 stars$7.99-2.4%$12.00+50.3%-27.6%$1.68B$4.47B11.4181,300HDLSuper Hi InternationalN/A$25.80-2.9%N/AN/A$1.68B$733.36M0.0012,891Earnings ReportShort Interest ↓Positive News Remove Ads Related Companies and Tools Related Companies Red Rock Resorts Alternatives Atour Lifestyle Alternatives Shake Shack Alternatives Hilton Grand Vacations Alternatives Travel + Leisure Alternatives Sweetgreen Alternatives Biglari Alternatives Park Hotels & Resorts Alternatives Arcos Dorados Alternatives Super Hi International Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SHCO) was last updated on 4/1/2025 by MarketBeat.com Staff From Our PartnersNow I look stupid. 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