Shopify (SHOP) Competitors $149.61 -1.46 (-0.97%) Closing price 08/8/2025 04:00 PM EasternExtended Trading$150.33 +0.72 (+0.48%) As of 08/8/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SHOP vs. AFRM, AMZN, ETSY, GLBE, GOOG, GOOGL, MELI, PYPL, ROKU, and PINSShould you be buying Shopify stock or one of its competitors? The main competitors of Shopify include Affirm (AFRM), Amazon.com (AMZN), Etsy (ETSY), Global-e Online (GLBE), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), PayPal (PYPL), Roku (ROKU), and Pinterest (PINS). Shopify vs. Its Competitors Affirm Amazon.com Etsy Global-e Online Alphabet Alphabet MercadoLibre PayPal Roku Pinterest Shopify (NYSE:SHOP) and Affirm (NASDAQ:AFRM) are both large-cap computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, media sentiment, institutional ownership, dividends and analyst recommendations. Do analysts rate SHOP or AFRM? Shopify currently has a consensus price target of $148.51, suggesting a potential downside of 0.73%. Affirm has a consensus price target of $68.09, suggesting a potential downside of 5.87%. Given Shopify's higher probable upside, equities analysts clearly believe Shopify is more favorable than Affirm.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Shopify 1 Sell rating(s) 18 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.53Affirm 0 Sell rating(s) 10 Hold rating(s) 18 Buy rating(s) 1 Strong Buy rating(s) 2.69 Do insiders and institutionals hold more shares of SHOP or AFRM? 69.3% of Shopify shares are owned by institutional investors. Comparatively, 69.3% of Affirm shares are owned by institutional investors. 11.8% of Affirm shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. Which has preferable earnings & valuation, SHOP or AFRM? Shopify has higher revenue and earnings than Affirm. Affirm is trading at a lower price-to-earnings ratio than Shopify, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioShopify$9.38B20.70$2.02B$1.23121.63Affirm$2.32B10.04-$517.76M-$0.21-344.43 Is SHOP or AFRM more profitable? Shopify has a net margin of 22.74% compared to Affirm's net margin of -2.07%. Shopify's return on equity of 12.00% beat Affirm's return on equity.Company Net Margins Return on Equity Return on Assets Shopify22.74% 12.00% 9.79% Affirm -2.07%-2.22%-0.61% Does the media favor SHOP or AFRM? In the previous week, Shopify had 104 more articles in the media than Affirm. MarketBeat recorded 112 mentions for Shopify and 8 mentions for Affirm. Shopify's average media sentiment score of 1.03 beat Affirm's score of -0.01 indicating that Shopify is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Shopify 60 Very Positive mention(s) 12 Positive mention(s) 14 Neutral mention(s) 0 Negative mention(s) 2 Very Negative mention(s) Positive Affirm 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Which has more volatility and risk, SHOP or AFRM? Shopify has a beta of 2.63, suggesting that its share price is 163% more volatile than the S&P 500. Comparatively, Affirm has a beta of 3.63, suggesting that its share price is 263% more volatile than the S&P 500. SummaryShopify beats Affirm on 12 of the 17 factors compared between the two stocks. Get Shopify News Delivered to You Automatically Sign up to receive the latest news and ratings for SHOP and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SHOP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SHOP vs. The Competition Export to ExcelMetricShopifyPrepackaged software IndustryComputer SectorNYSE ExchangeMarket Cap$194.10B$9.30B$29.51B$20.70BDividend YieldN/A0.89%3.11%3.67%P/E Ratio96.52143.8550.3128.45Price / Sales20.704.311,537.6056.07Price / Cash125.5657.6036.3423.21Price / Book16.754.107.284.33Net Income$2.02B$77.43M$804.09M$996.14M7 Day Performance26.15%0.63%1.34%1.98%1 Month Performance30.87%0.39%-1.27%-0.83%1 Year Performance115.86%14.19%23,946.30%14.36% Shopify Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SHOPShopify3.9557 of 5 stars$149.61-1.0%$148.51-0.7%+118.2%$194.10B$9.38B96.5211,600Trending NewsAnalyst ForecastAnalyst RevisionAFRMAffirm1.8088 of 5 stars$74.06+11.5%$68.09-8.1%+186.9%$23.91B$2.32B-352.892,006Insider TradeGap UpAMZNAmazon.com4.7712 of 5 stars$212.45-1.1%$262.45+23.5%+34.3%$2.25T$670.04B32.361,556,000Trending NewsInsider TradeETSYEtsy3.599 of 5 stars$57.58-2.0%$56.76-1.4%+12.3%$5.71B$2.81B46.492,400Analyst UpgradeInsider TradeGLBEGlobal-e Online4.1319 of 5 stars$32.13+2.3%$48.08+49.6%+1.0%$5.45B$752.76M-89.221,084News CoveragePositive NewsUpcoming EarningsGOOGAlphabet4.7868 of 5 stars$195.58+3.0%$215.19+10.0%+23.4%$2.36T$350.02B20.81190,200Trending NewsInsider TradeGOOGLAlphabet4.13 of 5 stars$194.74+3.0%$211.39+8.6%+24.3%$2.35T$350.02B20.72183,323Trending NewsAnalyst ForecastInsider TradeOptions VolumeMELIMercadoLibre4.5211 of 5 stars$2,396.16+0.9%$2,707.50+13.0%+25.9%$121.45B$20.78B58.9118,282Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionPYPLPayPal4.8823 of 5 stars$68.08+1.4%$84.57+24.2%+5.2%$65.01B$32.29B14.5424,400ROKURoku3.4382 of 5 stars$85.74+7.2%$98.96+15.4%+49.6%$12.52B$4.39B-204.203,340Trending NewsInsider TradePINSPinterest4.3886 of 5 stars$38.94+3.1%$41.48+6.5%+20.3%$26.41B$3.76B14.214,666Trending NewsEarnings ReportAnalyst Forecast Related Companies and Tools Related Companies AFRM Alternatives AMZN Alternatives ETSY Alternatives GLBE Alternatives GOOG Alternatives GOOGL Alternatives MELI Alternatives PYPL Alternatives ROKU Alternatives PINS Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SHOP) was last updated on 8/9/2025 by MarketBeat.com Staff From Our PartnersYour blueprint for crypto wealthMark August 12th on your calendar. 27 of crypto's most successful minds are about to reveal everything…Crypto 101 Media | SponsoredHIDDEN IN THE BOOK OF GENESIS…“This land I will give to you…” — a 4,000-year-old line from Genesis may hold the key to unlocking a $150 tril...Paradigm Press | SponsoredMan Who Called Nvidia at $1.10 Says Buy This Now...In 2004, one man called Nvidia before just about anyone knew it existed. 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According to my research, an executive order from President Trump c...Weiss Ratings | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Shopify Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Shopify With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. 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