Shopify (SHOP) Competitors $126.75 +6.75 (+5.63%) Closing price 07/17/2025 04:00 PM EasternExtended Trading$126.14 -0.61 (-0.48%) As of 08:02 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SHOP vs. AFRM, AMZN, ETSY, GLBE, GOOG, GOOGL, MELI, ROKU, PINS, and SAPShould you be buying Shopify stock or one of its competitors? The main competitors of Shopify include Affirm (AFRM), Amazon.com (AMZN), Etsy (ETSY), Global-e Online (GLBE), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), Roku (ROKU), Pinterest (PINS), and SAP (SAP). Shopify vs. Its Competitors Affirm Amazon.com Etsy Global-e Online Alphabet Alphabet MercadoLibre Roku Pinterest SAP Affirm (NASDAQ:AFRM) and Shopify (NYSE:SHOP) are both large-cap computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, risk, media sentiment, valuation, earnings, analyst recommendations, profitability and dividends. Does the media prefer AFRM or SHOP? In the previous week, Shopify had 47 more articles in the media than Affirm. MarketBeat recorded 61 mentions for Shopify and 14 mentions for Affirm. Shopify's average media sentiment score of 0.97 beat Affirm's score of 0.23 indicating that Shopify is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Affirm 0 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Shopify 39 Very Positive mention(s) 5 Positive mention(s) 10 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive Do insiders and institutionals hold more shares of AFRM or SHOP? 69.3% of Affirm shares are owned by institutional investors. Comparatively, 69.3% of Shopify shares are owned by institutional investors. 11.8% of Affirm shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Do analysts rate AFRM or SHOP? Affirm currently has a consensus price target of $66.71, suggesting a potential downside of 3.97%. Shopify has a consensus price target of $117.45, suggesting a potential downside of 7.34%. Given Affirm's stronger consensus rating and higher possible upside, analysts clearly believe Affirm is more favorable than Shopify.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Affirm 0 Sell rating(s) 8 Hold rating(s) 17 Buy rating(s) 1 Strong Buy rating(s) 2.73Shopify 1 Sell rating(s) 15 Hold rating(s) 24 Buy rating(s) 2 Strong Buy rating(s) 2.64 Is AFRM or SHOP more profitable? Shopify has a net margin of 22.74% compared to Affirm's net margin of -2.07%. Shopify's return on equity of 12.00% beat Affirm's return on equity.Company Net Margins Return on Equity Return on Assets Affirm-2.07% -2.22% -0.61% Shopify 22.74%12.00%9.79% Which has more risk & volatility, AFRM or SHOP? Affirm has a beta of 3.63, suggesting that its share price is 263% more volatile than the S&P 500. Comparatively, Shopify has a beta of 2.61, suggesting that its share price is 161% more volatile than the S&P 500. Which has preferable valuation and earnings, AFRM or SHOP? Shopify has higher revenue and earnings than Affirm. Affirm is trading at a lower price-to-earnings ratio than Shopify, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAffirm$2.32B9.65-$517.76M-$0.21-330.81Shopify$9.38B17.53$2.02B$1.23103.05 SummaryShopify beats Affirm on 12 of the 17 factors compared between the two stocks. Get Shopify News Delivered to You Automatically Sign up to receive the latest news and ratings for SHOP and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SHOP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SHOP vs. The Competition Export to ExcelMetricShopifyPrepackaged software IndustryComputer SectorNYSE ExchangeMarket Cap$164.44B$8.10B$28.47B$20.75BDividend YieldN/A0.89%3.10%3.67%P/E Ratio81.77142.1833.5527.62Price / Sales17.533.971,790.1559.14Price / Cash125.5657.6037.8622.13Price / Book14.193.887.664.66Net Income$2.02B$78.23M$779.03M$994.58M7 Day Performance13.06%-0.21%2.04%0.00%1 Month Performance19.61%0.66%7.17%5.25%1 Year Performance100.81%27.09%52,801.01%10.76% Shopify Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SHOPShopify4.1484 of 5 stars$126.75+5.6%$117.45-7.3%+95.5%$164.44B$9.38B81.7711,600Trending NewsAnalyst ForecastAnalyst RevisionAFRMAffirm2.4839 of 5 stars$64.07-1.0%$65.90+2.9%+115.3%$20.73B$2.32B-305.982,006Analyst ForecastAnalyst RevisionGap UpAMZNAmazon.com4.6196 of 5 stars$225.34+0.1%$249.42+10.7%+19.1%$2.39T$637.96B36.721,556,000Trending NewsAnalyst ForecastInsider TradeETSYEtsy3.5866 of 5 stars$57.71-0.3%$49.91-13.5%-10.7%$6.01B$2.81B41.152,400Trending NewsAnalyst ForecastGLBEGlobal-e Online4.0253 of 5 stars$33.60+1.8%$48.00+42.9%-6.6%$5.70B$796.77M-93.301,084Positive NewsAnalyst ForecastGOOGAlphabet4.872 of 5 stars$183.02+0.9%$207.13+13.2%+1.1%$2.22T$350.02B20.40190,200Trending NewsUpcoming EarningsAnalyst ForecastInsider TradeGOOGLAlphabet3.7339 of 5 stars$181.84+0.9%$199.61+9.8%+1.4%$2.21T$350.02B20.27183,323Trending NewsUpcoming EarningsAnalyst ForecastInsider TradeMELIMercadoLibre4.4747 of 5 stars$2,388.27+0.0%$2,645.94+10.8%+40.8%$121.19B$22.38B58.7918,282ROKURoku2.0892 of 5 stars$90.08+1.2%$92.67+2.9%+40.7%$13.16B$4.11B-123.543,340Trending NewsInsider TradePINSPinterest4.5012 of 5 stars$36.10+1.9%$40.52+12.2%-11.3%$24.50B$3.65B13.184,666Trending NewsAnalyst ForecastSAPSAP3.3979 of 5 stars$301.58+0.2%$271.83-9.9%+54.2%$370.46B$36.99B57.77109,973Positive NewsUpcoming Earnings Related Companies and Tools Related Companies AFRM Alternatives AMZN Alternatives ETSY Alternatives GLBE Alternatives GOOG Alternatives GOOGL Alternatives MELI Alternatives ROKU Alternatives PINS Alternatives SAP Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SHOP) was last updated on 7/18/2025 by MarketBeat.com Staff From Our PartnersElon Just Fired the IRS Agents Targeting Your SavingsElon Musk just fired 6,700 IRS agents — and exposed a war on your retirement. 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