SharkNinja (SN) Competitors $74.72 +0.23 (+0.31%) Closing price 04/15/2025 03:59 PM EasternExtended Trading$74.55 -0.17 (-0.23%) As of 06:17 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesOwnershipSEC FilingsShort InterestTrendsBuy This Stock SN vs. COTY, ELF, ODD, MBC, IMAX, CODI, FOXF, OLPX, ETD, and KODKShould you be buying SharkNinja stock or one of its competitors? The main competitors of SharkNinja include Coty (COTY), e.l.f. Beauty (ELF), Oddity Tech (ODD), MasterBrand (MBC), IMAX (IMAX), Compass Diversified (CODI), Fox Factory (FOXF), Olaplex (OLPX), Ethan Allen Interiors (ETD), and Eastman Kodak (KODK). These companies are all part of the "consumer goods" industry. SharkNinja vs. Coty e.l.f. Beauty Oddity Tech MasterBrand IMAX Compass Diversified Fox Factory Olaplex Ethan Allen Interiors Eastman Kodak Coty (NYSE:COTY) and SharkNinja (NYSE:SN) are both consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, valuation, community ranking, institutional ownership, earnings, media sentiment and analyst recommendations. Which has more risk and volatility, COTY or SN? Coty has a beta of 1.75, meaning that its share price is 75% more volatile than the S&P 500. Comparatively, SharkNinja has a beta of 1.65, meaning that its share price is 65% more volatile than the S&P 500. Does the MarketBeat Community believe in COTY or SN? Coty received 521 more outperform votes than SharkNinja when rated by MarketBeat users. However, 88.57% of users gave SharkNinja an outperform vote while only 54.65% of users gave Coty an outperform vote. CompanyUnderperformOutperformCotyOutperform Votes55254.65% Underperform Votes45845.35% SharkNinjaOutperform Votes3188.57% Underperform Votes411.43% Do institutionals and insiders hold more shares of COTY or SN? 42.4% of Coty shares are owned by institutional investors. Comparatively, 34.8% of SharkNinja shares are owned by institutional investors. 6.0% of Coty shares are owned by company insiders. Comparatively, 11.1% of SharkNinja shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Is COTY or SN more profitable? SharkNinja has a net margin of 7.94% compared to Coty's net margin of 0.22%. SharkNinja's return on equity of 32.51% beat Coty's return on equity.Company Net Margins Return on Equity Return on Assets Coty0.22% 6.34% 2.14% SharkNinja 7.94%32.51%14.22% Which has better earnings and valuation, COTY or SN? SharkNinja has lower revenue, but higher earnings than Coty. Coty is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCoty$6.09B0.68$89.40M-$0.01-475.50SharkNinja$5.53B1.90$438.70M$3.1124.03 Do analysts rate COTY or SN? Coty currently has a consensus target price of $8.30, suggesting a potential upside of 74.50%. SharkNinja has a consensus target price of $119.28, suggesting a potential upside of 59.63%. Given Coty's higher possible upside, equities research analysts plainly believe Coty is more favorable than SharkNinja.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Coty 2 Sell rating(s) 7 Hold rating(s) 10 Buy rating(s) 0 Strong Buy rating(s) 2.42SharkNinja 0 Sell rating(s) 1 Hold rating(s) 9 Buy rating(s) 0 Strong Buy rating(s) 2.90 Does the media refer more to COTY or SN? In the previous week, Coty had 18 more articles in the media than SharkNinja. MarketBeat recorded 32 mentions for Coty and 14 mentions for SharkNinja. SharkNinja's average media sentiment score of 1.14 beat Coty's score of -0.05 indicating that SharkNinja is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Coty 3 Very Positive mention(s) 3 Positive mention(s) 13 Neutral mention(s) 6 Negative mention(s) 2 Very Negative mention(s) Neutral SharkNinja 8 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive SummarySharkNinja beats Coty on 11 of the 18 factors compared between the two stocks. Remove Ads Get SharkNinja News Delivered to You Automatically Sign up to receive the latest news and ratings for SN and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SN vs. The Competition Export to ExcelMetricSharkNinjaHousehold appliances IndustryRetail SectorNYSE ExchangeMarket Cap$10.49B$2.95B$23.02B$18.52BDividend YieldN/A5.19%170.20%4.22%P/E Ratio24.0313.0221.5831.15Price / Sales1.900.724.0125.69Price / Cash27.8713.1619.4117.53Price / Book5.402.205.644.29Net Income$438.70M$12.85M$781.29M$1.02B7 Day Performance-5.48%-2.30%-1.67%-0.79%1 Month Performance-15.28%1.89%-5.15%-6.88%1 Year Performance19.42%6.95%2.42%1.74% SharkNinja Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SNSharkNinja3.1057 of 5 stars$74.72+0.3%$119.28+59.6%+21.0%$10.49B$5.53B24.033,019Positive NewsGap UpCOTYCoty4.4255 of 5 stars$4.90-2.9%$9.55+95.2%-54.7%$4.27B$6.09B-489.5011,000Analyst DowngradeHigh Trading VolumeELFe.l.f. Beauty4.3894 of 5 stars$53.81-2.0%$130.24+142.0%-68.1%$3.03B$1.30B31.84300ODDOddity Tech1.4749 of 5 stars$39.02+2.8%$52.43+34.4%+24.9%$2.18B$647.04M23.79342Positive NewsHigh Trading VolumeMBCMasterBrand2.8151 of 5 stars$11.79-5.8%$19.00+61.2%-32.8%$1.50B$2.70B12.1512,000Analyst ForecastNews CoverageIMAXIMAX3.5678 of 5 stars$24.46+0.6%$30.67+25.4%+32.7%$1.30B$352.21M49.93780Upcoming EarningsHigh Trading VolumeCODICompass Diversified3.7163 of 5 stars$16.41-3.1%$34.00+107.2%-26.1%$1.23B$2.20B34.182,520Positive NewsHigh Trading VolumeFOXFFox Factory2.7884 of 5 stars$20.06-4.2%$38.14+90.1%-53.7%$836.74M$1.39B77.164,300Analyst ForecastNews CoverageGap UpOLPXOlaplex3.1462 of 5 stars$1.07-3.6%$1.93+79.9%-9.4%$711.14M$422.67M17.84170News CoverageETDEthan Allen Interiors3.3763 of 5 stars$26.24-1.4%$32.00+21.9%-16.2%$667.36M$626.65M11.034,240Upcoming EarningsShort Interest ↓High Trading VolumeKODKEastman Kodak1.3976 of 5 stars$5.62+5.7%N/A+39.8%$452.57M$1.04B8.024,200Positive News Remove Ads Related Companies and Tools Related Companies Coty Alternatives e.l.f. Beauty Alternatives Oddity Tech Alternatives MasterBrand Alternatives IMAX Alternatives Compass Diversified Alternatives Fox Factory Alternatives Olaplex Alternatives Ethan Allen Interiors Alternatives Eastman Kodak Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SN) was last updated on 4/16/2025 by MarketBeat.com Staff From Our PartnersTwo Unmistakable Patterns Return…The signs suggest we're entering one of those rare periods now. That's why Central Banks are buying gold at...Golden Portfolio | SponsoredCrypto’s crashing…but we’re still profitingMost traders are panicking right now. Bitcoin’s dropping. Altcoins are bleeding. The stock market’s a mess....Crypto Swap Profits | SponsoredRadical shift coming to the stock market (read this ASAP)This is an urgent warning for all American investors … In a matter of days, we could see a radical shift in...Weiss Ratings | SponsoredFirst look: The $3,500 iPhoneDid you hear that just before Trump's tariffs took effect, Apple sent five cargo planes packed with MacBooks a...Stansberry Research | SponsoredTariffs. Volatility. Fear. Here’s the Plan.Wall Street's panicking over tariffs. Volatility's back with a vengeance. If you've been glued to the he...Investors Alley | SponsoredMusk’s AI Masterplan – Our #1 AI Stock to Buy NowDid Elon Musk just set the stage for the next AI stock explosion? One 30-year Wall Street veteran thinks so...Behind the Markets | SponsoredWarning: “DOGE Collapse” imminentElon Strikes Back You may already sense that the tide is turning against Elon Musk and DOGE. Just this week...Altimetry | SponsoredMusk's panic move: What the world's richest man fears is comingWhether you have modest savings of $10,000 or substantial wealth of $10 million, this information could determ...InvestorPlace | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding SharkNinja, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share SharkNinja With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.