Snap (SNAP) Stock Forecast & Price Target

Q: What analysts cover Snap?

Snap has been rated by research analysts at Barclays , Benchmark , BMO Capital Markets , Cantor Fitzgerald , Citigroup , Citizens Jmp , DA Davidson , Evercore , Freedom Capital , Guggenheim , Mizuho , Piper Sandler , Rosenblatt Securities , Royal Bank Of Canada , Sanford C. Bernstein , Stifel Nicolaus , Susquehanna , The Goldman Sachs Group , Truist Financial , UBS Group , Weiss Ratings , Wells Fargo & Company , and Zacks Research in the past 90 days.

$5.66 -0.04 (-0.61%)

As of 02:01 PM Eastern

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Snap - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 36 Analyst Ratings

Sell
2

Hold
24

Buy
10

Based on 36 Wall Street analysts who have issued ratings for Snap in the last 12 months, the stock has a consensus rating of "Hold." Out of the 36 analysts, 2 have given a sell rating, 24 have given a hold rating, 9 have given a buy rating, and 1 has given a strong buy rating for SNAP.

Consensus Price Target

$7.65
35.01% Upside

According to the 36 analysts' twelve-month price targets for Snap, the average price target is $7.65. The highest price target for SNAP is $16.00, while the lowest price target for SNAP is $5.00. The average price target represents a forecasted upside of 35.01% from the current price of $5.67.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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SNAP Analyst Ratings Over Time

Type	Current Forecast 9/22/25 to 9/22/26	1 Month Ago 8/23/25 to 8/23/26	3 Months Ago 6/24/25 to 6/24/26	1 Year Ago 9/22/24 to 9/22/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	9 Buy rating(s)	9 Buy rating(s)	10 Buy rating(s)	4 Buy rating(s)
Hold	24 Hold rating(s)	23 Hold rating(s)	23 Hold rating(s)	20 Hold rating(s)
Sell	2 Sell rating(s)	3 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$7.65	$7.65	$7.79	$35.84
Forecasted Upside	35.01% Upside	45.96% Upside	71.68% Upside	319.94% Upside
Consensus Rating	Hold	Hold	Hold	Hold

SNAP Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SNAP Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Snap Stock vs. The Competition

Type	Snap	Communication Services Companies	Broader Market
Consensus Rating Score	2.25	2.05	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	34.18% Upside	141.81% Upside	18.02% Upside
News Sentiment Rating	Positive News See Recent SNAP News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/21/2026	UBS Group 4 of 5 stars	Stephen Ju 2 of 5 stars	Reiterated Rating	Neutral
9/17/2026	Royal Bank Of Canada 3 of 5 stars	Brad Erickson 1 of 5 stars	Reiterated Rating	Sector Perform	$8.00	+34.95%
9/2/2026	Guggenheim 5 of 5 stars	Michael Morris 2 of 5 stars	Reiterated Rating	Neutral
9/1/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Hold
8/4/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Kelley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$7.50	+30.21%
8/4/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold
8/4/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Pitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform
8/4/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral
8/4/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$5.00 ➝ $6.00	+3.90%
8/4/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$8.00	+38.53%
Get the Latest News and Ratings for SNAP and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Snap and its competitors with MarketBeat's FREE daily newsletter.
8/4/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral
8/4/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$15.00 ➝ $16.00	+216.83%
8/4/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Eric Sheridan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$6.50	+28.71%
8/4/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
8/4/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$8.00 ➝ $7.00	+21.42%
8/4/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$6.50 ➝ $6.75	+17.70%
8/4/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wyatt Swanson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$5.00 ➝ $5.25	-8.06%
8/4/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alec Brondolo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$5.00 ➝ $6.00	+6.31%
8/4/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform
8/4/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$5.00 ➝ $6.00	+18.81%
8/4/2026	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$6.40 ➝ $6.00	+18.81%
7/21/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform	$5.00	+9.53%
7/17/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Sell (E+)
5/7/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Underweight	$7.00 ➝ $6.00	+0.59%
4/27/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Hold ➝ Buy
4/27/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Neutral
4/27/2026	Tigress Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Buy
4/27/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold
4/27/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sector Weight ➝ Overweight
4/27/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$10.00	+77.15%
4/14/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Maria Ripps Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$7.00 ➝ $6.00	+16.85%
2/23/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Saken Ismailov Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$8.00	+61.78%
2/22/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Nowak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$9.50 ➝ $6.50	+26.58%
2/10/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target	Neutral ➝ Buy	$7.30	+40.38%
2/5/2026	Roth Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$7.00	+32.20%
2/5/2026	B. Riley Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Naved Khan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$10.00	+68.92%
2/5/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$10.00	+68.92%
10/28/2025	New Street Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Neutral
12/5/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$640.00	+4,967.30%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 02:01 PM ET.

Should I Buy Snap Stock? SNAP Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 22, 2026. Please send any questions or comments about these Snap pros and cons to contact@marketbeat.com.

Snap
Bull Case

Here are some ways that investors could benefit from investing in Snap Inc.:

Snap Inc. is currently trading at $5.70, which is significantly below the consensus price target of $7.65 set by Wall Street analysts, suggesting potential upside if the company's recent strategic initiatives gain traction.
The company recently introduced SPECS Intelligence, an anticipatory AI service designed for its SPECS augmented reality glasses, iPhones, and Macs, positioning Snap to compete in the growing consumer AI market and potentially drive new revenue streams.
Snap has expanded its enterprise partnerships with major technology firms including NVIDIA, Amazon Web Services, and Salesforce, aiming to apply its AR technology to industrial, retail, and field-service applications, which could diversify its revenue base beyond consumer advertising.
In its most recent quarterly report, Snap Inc. reported revenue of $1.60 billion, which beat the consensus estimate of $1.54 billion and represented an 18.9% increase compared to the same quarter last year, indicating strong top-line growth momentum.
The company maintains a strong liquidity position with a quick ratio of 2.94 and a current ratio of 2.94, providing a solid financial cushion to support its ongoing investments in AI and hardware development.

Snap
Bear Case

Investors should be bearish about investing in Snap Inc. for these reasons:

Snap Inc. continues to report losses, with a negative net margin of 4.90% and a negative return on equity of 14.61% in the latest quarter, and the company has a negative price-to-earnings ratio of -31.66, reflecting ongoing profitability challenges.
Wall Street maintains a consensus rating of "Hold" for the stock, with 24 analysts issuing a Hold rating compared to only 10 Buy or Strong Buy ratings, indicating a lack of strong conviction among institutional investors regarding the company's near-term outlook.
Recent insider activity has been dominated by selling, with multiple executives including the CFO and General Counsel selling significant blocks of shares in August and September 2026, which may signal a lack of confidence in the stock's short-term performance.
The company faces a high debt-to-equity ratio of 1.75, which could limit its financial flexibility and increase risk if interest rates remain elevated or if revenue growth slows down.
Despite recent AI announcements, the stock has underperformed the broader market recently, and unusual options activity has shown speculative call buying rather than fundamental improvement, suggesting that the market has not yet fully validated the company's new strategic direction.

SNAP Forecast - Frequently Asked Questions

According to the research reports of 36 Wall Street equities research analysts, the average twelve-month stock price forecast for Snap is $7.65, with a high forecast of $16.00 and a low forecast of $5.00.

36 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Snap in the last twelve months. There are currently 2 sell ratings, 24 hold ratings, 9 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "hold" SNAP shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SNAP, but not buy additional shares or sell existing shares.

According to analysts, Snap's stock has a predicted upside of 35.01% based on their 12-month stock forecasts.

Over the previous 90 days, Snap's stock had 2 upgrades and 1 downgrade by analysts.

Snap has been rated by research analysts at Barclays, Benchmark, BMO Capital Markets, Cantor Fitzgerald, Citigroup, Citizens Jmp, DA Davidson, Evercore, Freedom Capital, Guggenheim, Mizuho, Piper Sandler, Rosenblatt Securities, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, Susquehanna, The Goldman Sachs Group, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like Snap more than other "communication services" companies. The consensus rating score for Snap is 2.25 while the average consensus rating score for "communication services" companies is 2.05. Learn more on how SNAP compares to other companies.

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MarketBeat monitors more than a dozen sources for Snap analyst ratings, with the most recent rating issued on 9/21/2026.

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Snap (SNAP) Stock Forecast & Price Target