TKO vs. DKNG, EDR, WMG, PLNT, LTH, MSGS, FUN, SGHC, PRKS, and BATRA
Should you be buying TKO Group stock or one of its competitors? The main competitors of TKO Group include DraftKings (DKNG), Endeavor Group (EDR), Warner Music Group (WMG), Planet Fitness (PLNT), Life Time Group (LTH), Madison Square Garden Sports (MSGS), Cedar Fair (FUN), Super Group (SGHC), United Parks & Resorts (PRKS), and Atlanta Braves (BATRA). These companies are all part of the "entertainment" industry.
TKO Group vs.
DraftKings (NASDAQ:DKNG) and TKO Group (NYSE:TKO) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, community ranking, media sentiment, earnings, analyst recommendations, risk, profitability and valuation.
DraftKings presently has a consensus price target of $54.44, indicating a potential upside of 46.20%. TKO Group has a consensus price target of $157.00, indicating a potential upside of 10.63%. Given DraftKings' higher probable upside, analysts plainly believe DraftKings is more favorable than TKO Group.
TKO Group has lower revenue, but higher earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks.
DraftKings has a beta of 2.07, meaning that its share price is 107% more volatile than the S&P 500. Comparatively, TKO Group has a beta of 1.08, meaning that its share price is 8% more volatile than the S&P 500.
DraftKings received 281 more outperform votes than TKO Group when rated by MarketBeat users. However, 78.57% of users gave TKO Group an outperform vote while only 65.92% of users gave DraftKings an outperform vote.
37.7% of DraftKings shares are held by institutional investors. Comparatively, 89.8% of TKO Group shares are held by institutional investors. 51.2% of DraftKings shares are held by insiders. Comparatively, 53.8% of TKO Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
TKO Group has a net margin of -1.26% compared to DraftKings' net margin of -10.64%. TKO Group's return on equity of 3.39% beat DraftKings' return on equity.
In the previous week, DraftKings had 1 more articles in the media than TKO Group. MarketBeat recorded 32 mentions for DraftKings and 31 mentions for TKO Group. DraftKings' average media sentiment score of 0.99 beat TKO Group's score of 0.39 indicating that DraftKings is being referred to more favorably in the media.
Summary
TKO Group beats DraftKings on 11 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:TKO) was last updated on 3/11/2025 by MarketBeat.com Staff
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