TKO Group (TKO) Competitors $169.17 +0.38 (+0.23%) Closing price 07/16/2025 03:59 PM EasternExtended Trading$169.80 +0.63 (+0.37%) As of 08:00 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock TKO vs. DKNG, EDR, WMG, PLNT, LTH, SGHC, MSGS, RSI, FUN, and BATRAShould you be buying TKO Group stock or one of its competitors? The main competitors of TKO Group include DraftKings (DKNG), Endeavor Group (EDR), Warner Music Group (WMG), Planet Fitness (PLNT), Life Time Group (LTH), Super Group (SGHC) (SGHC), Madison Square Garden (MSGS), Rush Street Interactive (RSI), Six Flags Entertainment (FUN), and Atlanta Braves (BATRA). These companies are all part of the "entertainment" industry. TKO Group vs. Its Competitors DraftKings Endeavor Group Warner Music Group Planet Fitness Life Time Group Super Group (SGHC) Madison Square Garden Rush Street Interactive Six Flags Entertainment Atlanta Braves DraftKings (NASDAQ:DKNG) and TKO Group (NYSE:TKO) are both large-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their risk, analyst recommendations, dividends, media sentiment, institutional ownership, profitability, valuation and earnings. Do insiders and institutionals hold more shares of DKNG or TKO? 37.7% of DraftKings shares are held by institutional investors. Comparatively, 89.8% of TKO Group shares are held by institutional investors. 51.2% of DraftKings shares are held by company insiders. Comparatively, 61.3% of TKO Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Which has more volatility and risk, DKNG or TKO? DraftKings has a beta of 1.67, meaning that its stock price is 67% more volatile than the S&P 500. Comparatively, TKO Group has a beta of 0.73, meaning that its stock price is 27% less volatile than the S&P 500. Do analysts prefer DKNG or TKO? DraftKings currently has a consensus target price of $54.00, suggesting a potential upside of 24.54%. TKO Group has a consensus target price of $168.08, suggesting a potential downside of 0.65%. Given DraftKings' stronger consensus rating and higher possible upside, equities analysts plainly believe DraftKings is more favorable than TKO Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score DraftKings 0 Sell rating(s) 1 Hold rating(s) 27 Buy rating(s) 0 Strong Buy rating(s) 2.96TKO Group 0 Sell rating(s) 3 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.88 Does the media prefer DKNG or TKO? In the previous week, TKO Group had 3 more articles in the media than DraftKings. MarketBeat recorded 32 mentions for TKO Group and 29 mentions for DraftKings. DraftKings' average media sentiment score of 0.83 beat TKO Group's score of 0.30 indicating that DraftKings is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment DraftKings 12 Very Positive mention(s) 6 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive TKO Group 14 Very Positive mention(s) 1 Positive mention(s) 6 Neutral mention(s) 3 Negative mention(s) 1 Very Negative mention(s) Neutral Which has preferable earnings and valuation, DKNG or TKO? TKO Group has lower revenue, but higher earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDraftKings$4.77B8.09-$507.29M-$0.83-52.24TKO Group$2.80B11.94$9.41M$1.9785.87 Is DKNG or TKO more profitable? TKO Group has a net margin of 4.98% compared to DraftKings' net margin of -7.97%. TKO Group's return on equity of 2.52% beat DraftKings' return on equity.Company Net Margins Return on Equity Return on Assets DraftKings-7.97% -34.55% -8.51% TKO Group 4.98%2.52%1.71% SummaryTKO Group beats DraftKings on 11 of the 17 factors compared between the two stocks. Get TKO Group News Delivered to You Automatically Sign up to receive the latest news and ratings for TKO and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding TKO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart TKO vs. The Competition Export to ExcelMetricTKO GroupMOVIE/TV PRD&DIST IndustryDiscretionary SectorNYSE ExchangeMarket Cap$33.40B$11.32B$8.24B$20.62BDividend Yield0.90%2.15%3.20%3.68%P/E Ratio85.8732.6820.9527.27Price / Sales11.943.323.3467.02Price / Cash37.5820.0116.5021.88Price / Book3.329.814.834.60Net Income$9.41M$198.04M$215.29M$995.22M7 Day Performance-2.15%1.85%-1.10%-1.55%1 Month Performance0.86%2.27%39.17%4.38%1 Year Performance61.39%56.72%14.50%8.12% TKO Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)TKOTKO Group2.1254 of 5 stars$169.17+0.2%$168.08-0.6%+58.4%$33.40B$2.80B85.871,300Analyst RevisionDKNGDraftKings3.9293 of 5 stars$40.58-0.5%$53.90+32.8%+8.9%$36.09B$4.77B-48.895,100Trending NewsAnalyst ForecastEDREndeavor GroupN/A$30.05+4.2%N/A+9.8%$20.62B$7.11B-14.661,120High Trading VolumeWMGWarner Music Group2.8708 of 5 stars$29.42+0.1%$33.68+14.5%-3.6%$15.34B$6.33B33.825,800Trending NewsAnalyst UpgradePLNTPlanet Fitness4.2316 of 5 stars$106.83-0.9%$106.63-0.2%+41.5%$8.99B$1.18B50.393,806Positive NewsLTHLife Time Group2.4044 of 5 stars$29.19-0.1%$35.92+23.1%+48.2%$6.40B$2.73B30.4143,800Positive NewsSGHCSuper Group (SGHC)3.9809 of 5 stars$11.39flat$11.83+3.9%+219.9%$5.73B$1.87B42.193,300Positive NewsAnalyst ForecastHigh Trading VolumeMSGSMadison Square Garden2.8815 of 5 stars$204.73-1.5%$252.60+23.4%+4.6%$4.92B$1.06B974.95890Analyst RevisionRSIRush Street Interactive2.0025 of 5 stars$15.27+1.5%$15.89+4.1%+44.2%$3.50B$969.06M190.90470FUNSix Flags Entertainment4.7418 of 5 stars$31.06-3.4%$49.20+58.4%-47.1%$3.14B$2.71B-11.1798,000Analyst ForecastBATRAAtlanta Braves1.0582 of 5 stars$49.02-1.1%$52.50+7.1%+7.0%$3.03B$662.75M-140.051,450 Related Companies and Tools Related Companies DKNG Competitors EDR Competitors WMG Competitors PLNT Competitors LTH Competitors SGHC Competitors MSGS Competitors RSI Competitors FUN Competitors BATRA Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:TKO) was last updated on 7/17/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredPresidential Bombshell: $150T Resource to Be Released as soon as this Summer?Something extraordinary is happening in Washington. 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