TKO Group (TKO) Competitors

TKO Group (NYSE:TKO) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, media sentiment, analyst recommendations, community ranking, valuation, dividends, risk and institutional ownership.

Is TKO or DKNG more profitable?

TKO Group has a net margin of -1.26% compared to DraftKings' net margin of -9.06%. TKO Group's return on equity of 3.39% beat DraftKings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TKO Group	-1.26%	3.39%	2.32%
DraftKings	-9.06%	-41.23%	-10.27%

Do analysts prefer TKO or DKNG?

TKO Group presently has a consensus target price of $144.77, indicating a potential downside of 8.11%. DraftKings has a consensus target price of $50.92, indicating a potential upside of 21.97%. Given DraftKings' stronger consensus rating and higher probable upside, analysts clearly believe DraftKings is more favorable than TKO Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TKO Group	0 Sell rating(s)	2 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.86
DraftKings	0 Sell rating(s)	3 Hold rating(s)	23 Buy rating(s)	0 Strong Buy rating(s)	2.88

Does the media favor TKO or DKNG?

In the previous week, TKO Group had 9 more articles in the media than DraftKings. MarketBeat recorded 27 mentions for TKO Group and 18 mentions for DraftKings. DraftKings' average media sentiment score of 0.93 beat TKO Group's score of 0.82 indicating that DraftKings is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
TKO Group	14 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
DraftKings	12 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has preferable earnings and valuation, TKO or DKNG?

TKO Group has higher earnings, but lower revenue than DraftKings. TKO Group is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TKO Group	$1.68B	16.06	$208.18M	-$0.42	-375.12
DraftKings	$3.67B	10.03	-$802.14M	-$0.88	-47.44

Does the MarketBeat Community prefer TKO or DKNG?

DraftKings received 272 more outperform votes than TKO Group when rated by MarketBeat users. However, 84.78% of users gave TKO Group an outperform vote while only 65.34% of users gave DraftKings an outperform vote.

Company	Underperform	Outperform
TKO Group	Outperform Votes 39 84.78%	Underperform Votes 7 15.22%
DraftKings	Outperform Votes 311 65.34%	Underperform Votes 165 34.66%

Which has more volatility and risk, TKO or DKNG?

TKO Group has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.93, suggesting that its stock price is 93% more volatile than the S&P 500.

Do insiders and institutionals have more ownership in TKO or DKNG?

89.8% of TKO Group shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 53.8% of TKO Group shares are held by company insiders. Comparatively, 48.9% of DraftKings shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

TKO Group beats DraftKings on 10 of the 18 factors compared between the two stocks.