Unity Software (U) News Today

Unity Software Inc. (U) shares are trading higher today after a wave of bullish analyst actions, solid earnings and upbeat AI developments.

• Positive Sentiment: Morgan Stanley raised its price target on Unity Software from $25 to $40 and maintained an “overweight” rating, highlighting strong upside potential. Morgan Stanley Forecasts Strong Price Appreciation for Unity Software Stock
• Positive Sentiment: Needham & Company boosted its target from $30 to $40 with a “buy” rating, pointing to roughly 20% upside. Unity Software (NYSE:U) Price Target Raised to $40.00
• Positive Sentiment: JMP Securities lifted its target from $30 to $35 and reiterated a “market outperform” rating. Unity Software (NYSE:U) Price Target Raised to $35.00 at JMP Securities
• Positive Sentiment: Wedbush upped its objective from $39 to $41 and kept an “outperform” view. Unity Software (NYSE:U) Price Target Raised to $41.00
• Positive Sentiment: Investors bought an unusually large volume of call options (95,545 contracts), signaling bullish sentiment. Investors Purchase High Volume of Unity Software Call Options
• Positive Sentiment: Q2 2025 results topped expectations on both revenue and EPS, reinforcing investor confidence. Unity Software Second Quarter 2025 Earnings: Beats Expectations
• Positive Sentiment: Unity’s new AI platform, Vector, is driving app installs and in-app sales, underlining long-term growth potential. Can Unity Software's AI Engine Vector Fuel Long-Term Growth?
• Positive Sentiment: An AI boom narrative is fueling a record surge in Unity shares amid broader AI-driven market enthusiasm. Unity Software Stock: AI Boom Fuels Record Surge
• Neutral Sentiment: Barclays issued a “hold” rating, placing the stock on pause. Unity Software (U) Gets a Hold from Barclays
• Neutral Sentiment: UBS also assigned a “hold” rating on Unity shares. Unity Software (U) Gets a Hold from UBS
• Neutral Sentiment: Barclays raised its price target from $25 to $30 but kept an “equal weight” stance, indicating limited near-term upside. Barclays Boosts Unity Software (NYSE:U) Price Target to $30.00
• Neutral Sentiment: Wells Fargo & Company upped its target from $24 to $29 but kept an “equal weight” rating. Unity Software (NYSE:U) Stock Price Expected to Rise, Wells Fargo & Company Analyst Says
• Neutral Sentiment: Unity updated Q3 2025 guidance to $440–450 million in revenue versus consensus of $440.7 million, suggesting a slight range around estimates.