UA vs. COLM, UAA, BIRK, LEVI, GIL, BRP, KTB, ZGN, CPRI, and GOOS
Should you be buying Under Armour stock or one of its competitors? The main competitors of Under Armour include Columbia Sportswear (COLM), Under Armour (UAA), Birkenstock (BIRK), Levi Strauss & Co. (LEVI), Gildan Activewear (GIL), The Baldwin Insurance Group (BRP), Kontoor Brands (KTB), Ermenegildo Zegna (ZGN), Capri (CPRI), and Canada Goose (GOOS).
Under Armour vs. Its Competitors
Columbia Sportswear (NASDAQ:COLM) and Under Armour (NYSE:UA) are both mid-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, analyst recommendations, institutional ownership, dividends, profitability, earnings and risk.
47.8% of Columbia Sportswear shares are held by institutional investors. Comparatively, 36.4% of Under Armour shares are held by institutional investors. 48.3% of Columbia Sportswear shares are held by company insiders. Comparatively, 15.6% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
In the previous week, Under Armour had 1 more articles in the media than Columbia Sportswear. MarketBeat recorded 6 mentions for Under Armour and 5 mentions for Columbia Sportswear. Columbia Sportswear's average media sentiment score of 0.93 beat Under Armour's score of 0.34 indicating that Columbia Sportswear is being referred to more favorably in the media.
Columbia Sportswear presently has a consensus target price of $68.00, indicating a potential upside of 14.07%. Given Columbia Sportswear's stronger consensus rating and higher possible upside, equities research analysts clearly believe Columbia Sportswear is more favorable than Under Armour.
Columbia Sportswear has a beta of 0.97, suggesting that its stock price is 3% less volatile than the S&P 500. Comparatively, Under Armour has a beta of 1.54, suggesting that its stock price is 54% more volatile than the S&P 500.
Columbia Sportswear has higher earnings, but lower revenue than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than Columbia Sportswear, indicating that it is currently the more affordable of the two stocks.
Columbia Sportswear has a net margin of 6.61% compared to Under Armour's net margin of -3.90%. Columbia Sportswear's return on equity of 12.57% beat Under Armour's return on equity.
Summary
Columbia Sportswear beats Under Armour on 13 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding UA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Under Armour Competitors List
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This page (NYSE:UA) was last updated on 7/19/2025 by MarketBeat.com Staff
