Under Armour (UA) Stock Price, News & Analysis

Company Overview

Under Armour, Inc., together with its subsidiaries, develops, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company provides accessories, which include gloves, bags, headwear, and sports masks; and digital subscription, advertising, and other digital business services. It primarily offers its products under the UNDER ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through a network of 439 Brand and Factory House stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. Under Armour, Inc. was incorporated in 1996 and is headquartered in Baltimore, Maryland.

Key Stats

• Today's Range: $4.94 to $5.35
• 50-Day Range: $4.76 to $6.93
• 52-Week Range: $4.62 to $10.62
• Volume: 14.74 million shs
• Average Volume: 4.62 million shs
• Market Capitalization: $2.14 billion
• P/E Ratio: 22.86
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

Under Armour Stock Analysis - MarketRank™

Under Armour scored higher than 35% of companies evaluated by MarketBeat, and ranked 221st out of 292 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for Under Armour.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Under Armour is 22.86, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 28.79.

Price to Earnings Ratio vs. Sector

The P/E ratio of Under Armour is 22.86, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 16.74.

Price to Book Value per Share Ratio

Under Armour has a P/B Ratio of 1.14. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

7.47% of the float of Under Armour has been sold short.

Short Interest Ratio / Days to Cover

Under Armour has a short interest ratio ("days to cover") of 2.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Under Armour has recently decreased by 5.71%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Under Armour does not currently pay a dividend.

Dividend Growth

Under Armour does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

7.47% of the float of Under Armour has been sold short.

Short Interest Ratio / Days to Cover

Under Armour has a short interest ratio ("days to cover") of 2.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Under Armour has recently decreased by 5.71%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 3.1 / 5
• News Sentiment: 0.49

News Sentiment

Under Armour has a news sentiment score of 0.49. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.77 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 15 news articles for Under Armour this week, compared to 8 articles on an average week.

Search Interest

8 people have searched for UA on MarketBeat in the last 30 days. This is an increase of 167% compared to the previous 30 days.

MarketBeat Follows

6 people have added Under Armour to their MarketBeat watchlist in the last 30 days. This is an increase of 50% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Under Armour insiders have bought 402.99% more of their company's stock than they have sold. Specifically, they have bought $503,000.00 in company stock and sold $100,002.00 in company stock.

Percentage Held by Insiders

15.60% of the stock of Under Armour is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 36.35% of the stock of Under Armour is held by institutions.

UA Stock Analysis - Frequently Asked Questions

How have UA shares performed this year?

Under Armour's stock was trading at $7.46 at the beginning of 2025. Since then, UA stock has decreased by 32.6% and is now trading at $5.03.

How were Under Armour's earnings last quarter?

Under Armour, Inc. (NYSE:UA) announced its quarterly earnings data on Friday, August, 8th. The company reported $0.02 EPS for the quarter, missing analysts' consensus estimates of $0.02 by $0.00. The firm earned $1.13 billion during the quarter, compared to the consensus estimate of $1.36 billion. Under Armour had a net margin of 1.99% and a trailing twelve-month return on equity of 7.24%.
Read the conference call transcript.

Who are Under Armour's major shareholders?

Top institutional shareholders of Under Armour include BDT Capital Partners LLC (14.66%), American Century Companies Inc. (0.82%), Norges Bank (0.68%) and Geode Capital Management LLC (0.65%). Insiders that own company stock include David Bergman, Kevin A Plank, Mehri Shadman, Dawn N Fitzpatrick and Eric J Aumen.
View institutional ownership trends.

How do I buy shares of Under Armour?

Shares of UA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Under Armour own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Under Armour investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Netflix (NFLX), Broadcom (AVGO), Tesla (TSLA) and Adobe (ADBE).

Company Calendar

• Last Earnings: 8/08/2025
• Today: 8/17/2025
• Fiscal Year End: 3/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: TEXTILE - APPAREL
• Sub-Industry: Apparel
• Current Symbol: NYSE:UA
• CIK: 1336917
• Web: www.underarmour.com
• Phone: (410) 468-2512
• Fax: 410-367-2400
• Employees: 17,500
• Year Founded: 1996

Profitability

• EPS (Trailing Twelve Months): $0.22
• Trailing P/E Ratio: 22.86
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$201.27 million
• Net Margins: 1.99%
• Pretax Margin: 1.76%
• Return on Equity: 7.24%
• Return on Assets: 3.06%

Debt

• Debt-to-Equity Ratio: 0.21
• Current Ratio: 1.53
• Quick Ratio: 0.93

Sales & Book Value

• Annual Sales: $5.16 billion
• Price / Sales: 0.42
• Cash Flow: $0.64 per share
• Price / Cash Flow: 7.81
• Book Value: $4.40 per share
• Price / Book: 1.14

Miscellaneous

• Outstanding Shares: 426,120,000
• Free Float: 359,645,000
• Market Cap: $2.14 billion
• Optionable: Optionable
• Beta: 1.54