Under Armour (UAA) Competitors

NIKE (NYSE:NKE) and Under Armour (NYSE:UAA) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, dividends, analyst recommendations, valuation, profitability, institutional ownership, risk and earnings.

Does the media favor NKE or UAA?

In the previous week, NIKE had 14 more articles in the media than Under Armour. MarketBeat recorded 58 mentions for NIKE and 44 mentions for Under Armour. NIKE's average media sentiment score of 1.40 beat Under Armour's score of 0.05 indicating that NIKE is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
NIKE	43 Very Positive mention(s)	5 Positive mention(s)	9 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
Under Armour	8 Very Positive mention(s)	6 Positive mention(s)	11 Neutral mention(s)	7 Negative mention(s)	3 Very Negative mention(s)	Neutral

Which has more volatility and risk, NKE or UAA?

NIKE has a beta of 1.27, indicating that its share price is 27% more volatile than the S&P 500. Comparatively, Under Armour has a beta of 1.61, indicating that its share price is 61% more volatile than the S&P 500.

Which has preferable earnings and valuation, NKE or UAA?

NIKE has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
NIKE	$46.31B	2.48	$3.22B	$2.16	35.98
Under Armour	$5.16B	0.43	-$201.27M	$0.22	23.57

Is NKE or UAA more profitable?

NIKE has a net margin of 6.95% compared to Under Armour's net margin of 1.99%. NIKE's return on equity of 23.33% beat Under Armour's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
NIKE	6.95%	23.33%	8.57%
Under Armour	1.99%	7.24%	3.06%

Do analysts prefer NKE or UAA?

NIKE presently has a consensus price target of $78.22, suggesting a potential upside of 0.64%. Under Armour has a consensus price target of $6.74, suggesting a potential upside of 30.06%. Given Under Armour's higher possible upside, analysts clearly believe Under Armour is more favorable than NIKE.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
NIKE	0 Sell rating(s)	12 Hold rating(s)	17 Buy rating(s)	3 Strong Buy rating(s)	2.72
Under Armour	3 Sell rating(s)	14 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.00

Do institutionals & insiders hold more shares of NKE or UAA?

64.3% of NIKE shares are held by institutional investors. Comparatively, 34.6% of Under Armour shares are held by institutional investors. 0.8% of NIKE shares are held by company insiders. Comparatively, 15.6% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

NIKE beats Under Armour on 14 of the 17 factors compared between the two stocks.