Under Armour (UAA) Competitors

Under Armour (NYSE:UAA) and NIKE (NYSE:NKE) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, profitability, valuation, institutional ownership, risk, earnings, media sentiment and analyst recommendations.

Does the media prefer UAA or NKE?

In the previous week, NIKE had 56 more articles in the media than Under Armour. MarketBeat recorded 59 mentions for NIKE and 3 mentions for Under Armour. NIKE's average media sentiment score of 1.01 beat Under Armour's score of 0.00 indicating that NIKE is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Under Armour	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
NIKE	42 Very Positive mention(s)	2 Positive mention(s)	8 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has stronger earnings & valuation, UAA or NKE?

NIKE has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Under Armour	$5.16B	0.56	-$201.27M	-$0.47	-14.24
NIKE	$46.31B	2.30	$3.22B	$2.16	33.37

Is UAA or NKE more profitable?

NIKE has a net margin of 6.95% compared to Under Armour's net margin of -3.90%. NIKE's return on equity of 23.33% beat Under Armour's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Under Armour	-3.90%	7.04%	2.95%
NIKE	6.95%	23.33%	8.57%

Do analysts prefer UAA or NKE?

Under Armour presently has a consensus target price of $7.31, suggesting a potential upside of 9.13%. NIKE has a consensus target price of $77.15, suggesting a potential upside of 7.02%. Given Under Armour's higher probable upside, research analysts clearly believe Under Armour is more favorable than NIKE.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Under Armour	2 Sell rating(s)	13 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.11
NIKE	0 Sell rating(s)	13 Hold rating(s)	16 Buy rating(s)	3 Strong Buy rating(s)	2.69

Which has more volatility & risk, UAA or NKE?

Under Armour has a beta of 1.61, suggesting that its share price is 61% more volatile than the S&P 500. Comparatively, NIKE has a beta of 1.25, suggesting that its share price is 25% more volatile than the S&P 500.

Do insiders and institutionals have more ownership in UAA or NKE?

34.6% of Under Armour shares are held by institutional investors. Comparatively, 64.3% of NIKE shares are held by institutional investors. 15.6% of Under Armour shares are held by insiders. Comparatively, 1.1% of NIKE shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

NIKE beats Under Armour on 14 of the 17 factors compared between the two stocks.