Viad (VVI) Competitors Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrends VVI vs. MGRC, KAR, HCSG, PFMT, CTAS, CPRT, IRM, UNF, PAY, and ALITShould you be buying Viad stock or one of its competitors? The main competitors of Viad include McGrath RentCorp (MGRC), OPENLANE (KAR), Healthcare Services Group (HCSG), Performant Financial (PFMT), Cintas (CTAS), Copart (CPRT), Iron Mountain (IRM), UniFirst (UNF), Paymentus (PAY), and Alight (ALIT). Viad vs. McGrath RentCorp OPENLANE Healthcare Services Group Performant Financial Cintas Copart Iron Mountain UniFirst Paymentus Alight Viad (NYSE:VVI) and McGrath RentCorp (NASDAQ:MGRC) are both business services companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, profitability, institutional ownership, media sentiment, community ranking, valuation and earnings. Does the MarketBeat Community believe in VVI or MGRC? Viad received 49 more outperform votes than McGrath RentCorp when rated by MarketBeat users. Likewise, 69.16% of users gave Viad an outperform vote while only 58.18% of users gave McGrath RentCorp an outperform vote. CompanyUnderperformOutperformViadOutperform Votes30569.16% Underperform Votes13630.84% McGrath RentCorpOutperform Votes25658.18% Underperform Votes18441.82% Which has more risk and volatility, VVI or MGRC? Viad has a beta of 2.07, meaning that its share price is 107% more volatile than the S&P 500. Comparatively, McGrath RentCorp has a beta of 0.77, meaning that its share price is 23% less volatile than the S&P 500. Do analysts prefer VVI or MGRC? Viad currently has a consensus target price of $48.00, suggesting a potential upside of 0.00%. McGrath RentCorp has a consensus target price of $145.50, suggesting a potential upside of 23.01%. Given McGrath RentCorp's higher possible upside, analysts clearly believe McGrath RentCorp is more favorable than Viad.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Viad 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00McGrath RentCorp 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00 Do institutionals & insiders have more ownership in VVI or MGRC? 89.9% of Viad shares are held by institutional investors. Comparatively, 92.1% of McGrath RentCorp shares are held by institutional investors. 4.1% of Viad shares are held by insiders. Comparatively, 1.6% of McGrath RentCorp shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Does the media prefer VVI or MGRC? In the previous week, McGrath RentCorp had 11 more articles in the media than Viad. MarketBeat recorded 11 mentions for McGrath RentCorp and 0 mentions for Viad. McGrath RentCorp's average media sentiment score of 0.41 beat Viad's score of 0.00 indicating that McGrath RentCorp is being referred to more favorably in the news media. Company Overall Sentiment Viad Neutral McGrath RentCorp Neutral Which has better earnings & valuation, VVI or MGRC? McGrath RentCorp has lower revenue, but higher earnings than Viad. Viad is trading at a lower price-to-earnings ratio than McGrath RentCorp, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioViad$1.24B0.00$16.02M$0.50N/AMcGrath RentCorp$831.84M3.49$174.62M$9.1512.93 Is VVI or MGRC more profitable? McGrath RentCorp has a net margin of 25.29% compared to Viad's net margin of 2.68%. Viad's return on equity of 47.55% beat McGrath RentCorp's return on equity.Company Net Margins Return on Equity Return on Assets Viad2.68% 47.55% 5.49% McGrath RentCorp 25.29%13.64%5.89% SummaryMcGrath RentCorp beats Viad on 8 of the 15 factors compared between the two stocks. Get Viad News Delivered to You Automatically Sign up to receive the latest news and ratings for VVI and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart VVI vs. The Competition Export to ExcelMetricViadBusiness services IndustryBusiness SectorNYSE ExchangeMarket Cap$954.09M$20.40B$7.30B$19.63BDividend YieldN/A2.67%2.32%3.71%P/E Ratio42.4521.8822.9736.76Price / SalesN/A8.69124.3016.83Price / Cash13.6433.3829.1419.84Price / BookN/A5.806.195.73Net Income$16.02M$526.53M$134.21M$993.95M Viad Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)VVIViad2.946 of 5 starsN/A$48.00+∞N/A$954.09M$1.24B42.453,390MGRCMcGrath RentCorp4.8903 of 5 stars$114.21+2.5%$145.50+27.4%+8.4%$2.80B$888.78M12.481,220Analyst UpgradeNews CoverageKAROPENLANE3.4027 of 5 stars$19.83+0.4%$22.00+10.9%+45.0%$2.12B$1.69B76.273,960HCSGHealthcare Services Group2.2701 of 5 stars$11.58+1.0%$13.80+19.2%+22.4%$848.71M$1.70B16.7835,700Analyst UpgradeShort Interest ↑PFMTPerformant Financial2.1465 of 5 starsN/A$7.00+∞N/A$278.72M$120.78M-35.60930CTASCintas4.8386 of 5 stars$190.73+0.8%$198.46+4.1%+34.7%$76.97B$9.94B48.1643,000Dividend AnnouncementShort Interest ↓Analyst RevisionNews CoveragePositive NewsCPRTCopart3.622 of 5 stars$55.67+0.1%$58.00+4.2%+19.2%$53.64B$4.36B39.2011,700Short Interest ↓Positive NewsIRMIron Mountain4.596 of 5 stars$102.23+1.1%$131.00+28.1%+67.1%$30.00B$5.99B283.9826,000Short Interest ↓News CoveragePositive NewsUNFUniFirst3.7384 of 5 stars$226.52+2.6%$197.50-12.8%+34.7%$4.21B$2.43B29.1516,000Dividend AnnouncementPAYPaymentus2.8256 of 5 stars$30.12-0.4%$28.80-4.4%+81.2%$3.75B$778.67M97.161,273Analyst ForecastShort Interest ↑News CoveragePositive NewsGap DownALITAlight3.3365 of 5 stars$6.64+1.5%$10.61+59.8%-17.1%$3.61B$3.36B-13.8316,000 Related Companies and Tools Related Companies McGrath RentCorp Competitors OPENLANE Competitors Healthcare Services Group Competitors Performant Financial Competitors Cintas Competitors Copart Competitors Iron Mountain Competitors UniFirst Competitors Paymentus Competitors Alight Competitors Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NYSE:VVI) was last updated on 1/18/2025 by MarketBeat.com Staff From Our PartnersLast time you’ll see this priced at $1.00When was the last time you bought something for a buck? 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