Wayfair (W) Stock Forecast & Price Target

$45.72 +1.97 (+4.50%)

(As of 12/20/2024 05:40 PM ET)

Wayfair - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 26 Analyst Ratings

Sell
0

Hold
12

Buy
14

Based on 26 Wall Street analysts who have issued ratings for Wayfair in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 26 analysts, 12 have given a hold rating, 13 have given a buy rating, and 1 has given a strong buy rating for W.

Consensus Price Target

$60.28
31.85% Upside

According to the 26 analysts' twelve-month price targets for Wayfair, the average price target is $60.28. The highest price target for W is $90.00, while the lowest price target for W is $45.00. The average price target represents a forecasted upside of 31.85% from the current price of $45.72.

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W Analyst Ratings Over Time

Type	Current Forecast 12/22/23 to 12/21/24	1 Month Ago 11/22/23 to 11/21/24	3 Months Ago 9/23/23 to 9/22/24	1 Year Ago 12/22/22 to 12/22/23
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	13 Buy rating(s)	13 Buy rating(s)	13 Buy rating(s)	17 Buy rating(s)
Hold	12 Hold rating(s)	12 Hold rating(s)	11 Hold rating(s)	13 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$60.28	$60.28	$65.63	$75.52
Forecasted Upside	31.85% Upside	41.23% Upside	24.17% Upside	12.53% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

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W Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

W Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Wayfair Stock vs. The Competition

Type	Wayfair	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.58	2.50	2.51
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	31.85% Upside	28.31% Upside	14.52% Upside
News Sentiment Rating	Positive News See Recent W News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
12/16/2024	Loop Capital 2 of 5 stars		Boost Target	Hold ➝ Hold	$50.00 ➝ $55.00	+5.18%
11/4/2024	Royal Bank of Canada 4 of 5 stars		Lower Target	Sector Perform ➝ Sector Perform	$53.00 ➝ $50.00	+19.13%
11/4/2024	Deutsche Bank Aktiengesellschaft 3 of 5 stars		Lower Target	Buy ➝ Buy	$69.00 ➝ $46.00	+9.60%
11/4/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$70.00 ➝ $54.00	+30.40%
11/4/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Market Perform ➝ Market Perform	$58.00 ➝ $50.00	+20.74%
11/4/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$50.00 ➝ $45.00	+8.67%
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11/4/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$60.00 ➝ $55.00	+25.92%
11/4/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$55.00 ➝ $47.00	+7.60%
11/4/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$65.00 ➝ $60.00	+48.88%
11/4/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$56.00 ➝ $50.00	+24.53%
11/1/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Mcternan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$60.00 ➝ $60.00	+40.02%
10/28/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$67.00 ➝ $63.00	+41.92%
10/22/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$70.00 ➝ $65.00	+39.43%
9/26/2024	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$70.00 ➝ $70.00	+29.92%
8/26/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Department Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold
8/5/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Equal Weight ➝ Equal Weight	$58.00 ➝ $51.00	+14.94%
8/2/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$80.00 ➝ $63.00	+31.88%
8/2/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Strong-Buy ➝ Strong-Buy	$70.00 ➝ $65.00	+33.77%
8/2/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$67.00 ➝ $54.00	+9.98%
8/1/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$85.00 ➝ $58.00	+16.16%
8/1/2024	Gordon Haskett Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Grom Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold
5/13/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$85.00 ➝ $90.00	+23.58%
5/3/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Perform ➝ Market Perform	$50.00 ➝ $55.00	-13.51%
5/3/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$55.00 ➝ $58.00	-8.79%
4/4/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	In-Line ➝ Outperform	$65.00 ➝ $80.00	+28.18%
2/23/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$80.00	+46.71%
11/2/2023	Stephens Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$105.00 ➝ $75.00	+60.63%
8/18/2023	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$70.00 ➝ $100.00	+42.51%
8/4/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$118.00 ➝ $139.00	+64.28%
8/3/2023	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underweight ➝ Overweight	$135.00 ➝ $100.00	+15.47%
6/23/2023	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Market Perform	$44.00	-22.96%
5/5/2023	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$49.00 ➝ $57.00	+37.58%
2/24/2023	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Market Perform	$60.00 ➝ $40.00	+4.36%
1/20/2023	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Sector Weight ➝ Sector Weight

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 09:21 AM ET.

W Forecast - Frequently Asked Questions

: According to the research reports of 26 Wall Street equities research analysts, the average twelve-month stock price forecast for Wayfair is $60.28, with a high forecast of $90.00 and a low forecast of $45.00.
: 26 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Wayfair in the last twelve months. There are currently 12 hold ratings, 13 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" W shares.
: According to analysts, Wayfair's stock has a predicted upside of 31.85% based on their 12-month stock forecasts.
: Wayfair has been rated by research analysts at BMO Capital Markets, Citigroup, Deutsche Bank Aktiengesellschaft, Guggenheim, Loop Capital, Mizuho, Needham & Company LLC, Piper Sandler, Robert W. Baird, Royal Bank of Canada, Stifel Nicolaus, Truist Financial, UBS Group, and Wedbush in the past 90 days.
: Analysts like Wayfair more than other "retail/wholesale" companies. The consensus rating for Wayfair is Moderate Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how W compares to other companies.

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This page (NYSE:W) was last updated on 12/21/2024 by MarketBeat.com Staff

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Wayfair (W) Stock Forecast & Price Target