Wayfair (W) News Today $65.23 -0.41 (-0.62%) Closing price 08/1/2025 03:59 PM EasternExtended Trading$65.33 +0.10 (+0.16%) As of 08/1/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Why Is Wayfair Down Today?Toggle Visibility of Why Is Wayfair Down Today?Wayfair Inc. (NYSE: W) shares are moving today amid a mix of upbeat analyst actions, expansion plans and elevated investor skepticism. Below is a rundown of the key factors likely shaping the stock’s performance. Positive Sentiment: JPMorgan Chase raised its price target on Wayfair from $48.00 to $75.00 and maintained an “overweight” rating, reflecting strong confidence in the company’s growth trajectory. Wayfair (NYSE:W) Price Target Raised to $75.00 at JPMorgan Chase & Co. Positive Sentiment: A JPMorgan Chase & Co. analyst separately noted that Wayfair’s stock price is expected to rise, citing improving fundamentals and macro tailwinds. Wayfair (NYSE:W) Stock Price Expected to Rise, JPMorgan Chase & Co. Analyst Says Positive Sentiment: Marketbeat reports a consensus “Moderate Buy” rating from 28 brokerages covering Wayfair (14 buys, 11 holds, 1 sell), underscoring broad analyst support. Wayfair Inc. Given Average Rating of "Moderate Buy" by Brokerages Positive Sentiment: Wayfair confirmed plans to open a 140,000-square-foot, large-format store in Denver in late 2026—its first in the Mountain West—expanding its brick-and-mortar footprint. Wayfair Heads West: New Large-Format Store Coming to Denver in 2026 Positive Sentiment: Additional reports highlight Wayfair’s brick-and-mortar push in Denver, positioning the retailer to tap new customer segments offline. Wayfair Continues Brick-and-Mortar Expansion with Plans for Denver Store Positive Sentiment: With shares recently rallying, Wayfair’s cofounders have once again joined the billionaire ranks, showcasing strong shareholder value creation. With Wayfair Shares On A Tear, Its Cofounders Are Billionaires Once More Neutral Sentiment: Wayfair is offering deep promotions across categories—up to 71% off living room furniture and markdowns on outdoor and bedroom items—to drive traffic and clear inventory. Wayfair Deeply Discounted 50,000+ Living Room Furniture Pieces… Negative Sentiment: Short interest in Wayfair surged 110% in July to nearly 22.8 million shares, lifting the short-interest ratio to 4.5 days and signaling elevated bearish pressure on the stock. Posted 15h agoAI Generated. May Contain Errors. W Latest News All Sources Trusted Sources MarketBeat Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 Time Period Martha Stewart's On-Sale Storage Bench Is Spacious Enough to Hold a ‘Large Comforter, Blanket, and Sheets’5 hours ago | msn.com25 Things From Wayfair That’ll Keep Your Kitchen Better Organized5 hours ago | msn.comWayfair to open 140,000-square-foot Denver storeAugust 1 at 6:58 AM | bizjournals.comWayfair Deeply Discounted 50,000+ Living Room Furniture Pieces, and We Found the 12 Best Deals Up to 71% OffAugust 1 at 6:58 AM | msn.comWayfair (NYSE:W) Stock Price Expected to Rise, JPMorgan Chase & Co. Analyst SaysAugust 1 at 4:07 AM | americanbankingnews.comIf You Take Your Outdoor Space's Aesthetic Very Seriously, These 27 Wayfair Products Are Right Up Your AlleyAugust 1 at 2:57 AM | msn.comWayfair Inc. (NYSE:W) Given Average Rating of "Moderate Buy" by BrokeragesAugust 1 at 2:16 AM | marketbeat.comHome decor giant opening store in ColoradoJuly 31 at 8:52 PM | msn.comKelly Clarkson's Vintage-Inspired Accent Cabinet That Makes For A Stylish Storage Solution In Any RoomJuly 31 at 8:52 PM | msn.comWayfair’s Storage Beds That ‘Hide Clutter and Off-Season Clothes’ Are Up to 74% Off—Including One of Our FavoritesJuly 31 at 8:52 PM | msn.comWayfair Has an 'Awesome' $500 Nightstand on Sale for $102, and It Features Built-In Outlets and USB PortsJuly 31 at 8:52 PM | msn.comWith Wayfair Shares On A Tear, Its Cofounders Are Billionaires Once MoreJuly 31 at 8:52 PM | forbes.comWayfair (NYSE:W) Price Target Raised to $75.00 at JPMorgan Chase & Co.July 31 at 9:57 AM | marketbeat.comXTX Topco Ltd Purchases 56,470 Shares of Wayfair Inc. (NYSE:W)July 31 at 7:19 AM | marketbeat.comWayfair Heads West: New Large-Format Store Coming to Denver in 2026July 31 at 7:00 AM | prnewswire.com10 Best Summer Quilt Deals At Wayfair, Up To 81% OffJuly 31 at 2:02 AM | msn.comThis two-person hot tub has 20 jets, installs in 24 hours, and is now available for one of the lowest prices we’ve ever seenJuly 31 at 2:02 AM | msn.comWayfair Has a 'Fantastic' $400 Velvet Accent Chair on Sale for $184, and It’s 'Perfect for a Smaller Space'July 31 at 2:02 AM | msn.comStifel Nicolaus Boosts Wayfair (NYSE:W) Price Target to $56.00July 30 at 10:40 AM | marketbeat.comWayfair's Viral Striped Accent Chair Is Out of Stock, but We Found a Lookalike That ‘Feels High-End’ for 75% OffJuly 30 at 8:39 AM | msn.comCanaccord Genuity Group Forecasts Strong Price Appreciation for Wayfair (NYSE:W) StockJuly 30 at 2:23 AM | americanbankingnews.comWayfair is selling the 'most comfortable' cooling mattress topper for only $78, and it 'revives an older mattress'July 29, 2025 | msn.comCanaccord Genuity Group Boosts Wayfair (NYSE:W) Price Target to $70.00July 29, 2025 | marketbeat.comWayfair Has "Ranch Homes" and Bar Sheds on Major Sale—And the Deals End TONIGHTJuly 29, 2025 | yahoo.comWave goodbye to parasols with Wayfair's alternative that 'completely transforms gardens'July 29, 2025 | mirror.co.ukMWayfair (NYSE:W) Sets New 1-Year High After Analyst UpgradeJuly 29, 2025 | americanbankingnews.comWayfair’s Black Friday in July sale includes big deals on espresso machines — like $290 off this top-rated De’LonghiJuly 28, 2025 | msn.comWayfair has the best beginner-friendly espresso machine for $300 off; sale ends tonightJuly 28, 2025 | msn.comWayfair has the Ninja Luxe Café espresso machine for under $200; but only through todayJuly 28, 2025 | msn.comThis Rug Looks ‘So High-End’ and ‘Hides Dirt Very Well’ — Add It to Your Home for Up to 85% OffJuly 28, 2025 | msn.comThis Lightweight Quilt Keeps Hot Sleepers Cool in ‘Southern Summers,’ and It’s Up to 83% OffJuly 28, 2025 | msn.comWayfair Is Selling a 'Roomy' $620 Storage Shed for $324, and Shoppers Say It’s 'Very Sturdy'July 28, 2025 | msn.comWayfair is selling a set of 'sturdy' $430 counter height stools for $208, and shoppers say they are 'comfortable'July 28, 2025 | msn.comWayfair (NYSE:W) Sets New 12-Month High Following Analyst UpgradeJuly 28, 2025 | marketbeat.comWayfair (W) to Release Earnings on MondayJuly 28, 2025 | marketbeat.comWayfair slashes UK workforce by 52% in two years as online sales take a hitJuly 28, 2025 | msn.comWayfair’s Surplus Sale Has 2,800+ Last-Chance Furniture and Decor Pieces for Up to 75% OffJuly 27, 2025 | msn.comHeartland Advisors Inc. Raises Position in Wayfair Inc. (NYSE:W)July 27, 2025 | marketbeat.comNeo Ivy Capital Management Sells 48,363 Shares of Wayfair Inc. (NYSE:W)July 27, 2025 | marketbeat.comWayfair (NYSE:W) Price Target Raised to $80.00 at UBS GroupJuly 27, 2025 | americanbankingnews.comWayfair (NYSE:W) Given New $80.00 Price Target at UBS GroupJuly 26, 2025 | marketbeat.comI Practically Live On My Southern Patio, And These On-Sale Storage Ottomans Are My Favorite AdditionJuly 26, 2025 | msn.comWayfair has a 'beautiful' $960 upholstered bed on sale for $180, and reviewers love its 'soft, velvety texture'July 26, 2025 | msn.comBaillie Gifford & Co. Sells 271,831 Shares of Wayfair Inc. (NYSE:W)July 26, 2025 | marketbeat.comRothschild & Co Wealth Management UK Ltd Has $7.10 Million Stock Holdings in Wayfair Inc. (NYSE:W)July 26, 2025 | marketbeat.comThe Wayfair 'Black Friday in July' sale is underway. Here's how to get some dealsJuly 25, 2025 | msn.comWayfair’s Black Friday in July sale has the best deals on plug-and-play hot tubsJuly 25, 2025 | msn.comWayfair Secretly Launched A Black Friday Sale And The Deals Are Sweeter Than Way DayJuly 25, 2025 | msn.comWayfair is selling a 'beautiful' $700 bookcase for $193, and shoppers say it's 'incredibly easy to put together'July 25, 2025 | msn.comNiraj Shah Sells 60,000 Shares of Wayfair Inc. (NYSE:W) StockJuly 25, 2025 | americanbankingnews.com Get Wayfair News Delivered to You Automatically Sign up to receive the latest news and ratings for W and its competitors with MarketBeat's FREE daily newsletter. Email Address W Media Mentions By Week W Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. W News Sentiment▼0.600.72▲Average Retail/Wholesale News Sentiment W News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. W Articles This Week▼4927▲W Articles Average Week Get Wayfair News Delivered to You Automatically Sign up to receive the latest news and ratings for W and its competitors with MarketBeat's FREE daily newsletter. 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