Williams-Sonoma (WSM) Stock Forecast & Price Target $249.56 -0.89 (-0.35%) Closing price 10/28/2026 03:59 PM EasternExtended Trading$250.06 +0.50 (+0.20%) As of 10/28/2026 07:30 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest Williams-Sonoma - Analysts' Recommendations and Stock Price Forecast (2026) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating Moderate BuyBased on 18 Analyst RatingsSell0Hold8Buy10 Based on 18 Wall Street analysts who have issued ratings for Williams-Sonoma in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 18 analysts, 8 have given a hold rating, and 10 have given a buy rating for WSM. Consensus Price Target $247.94-0.65% Downside According to the 18 analysts' twelve-month price targets for Williams-Sonoma, the average price target is $247.94. The highest price target for WSM is $286.00, while the lowest price target for WSM is $190.00. The average price target represents a forecasted downside of -0.65% from the current price of $249.57. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for WSM and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Williams-Sonoma and its competitors. Sign Up View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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WSM Analyst Ratings Over TimeTypeCurrent Forecast10/29/25 to 10/29/261 Month Ago9/29/25 to 9/29/263 Months Ago7/31/25 to 7/31/261 Year Ago10/29/24 to 10/29/25Strong Buy0 Strong Buy rating(s)0 Strong Buy rating(s)1 Strong Buy rating(s)1 Strong Buy rating(s)Buy10 Buy rating(s)10 Buy rating(s)9 Buy rating(s)8 Buy rating(s)Hold8 Hold rating(s)8 Hold rating(s)8 Hold rating(s)10 Hold rating(s)Sell0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)1 Sell rating(s)Consensus Price Target$247.94$245.56$215.47$198.56Forecasted Upside-0.65% Downside6.91% Upside-5.86% Downside1.76% UpsideConsensus RatingModerate BuyModerate BuyModerate BuyHold WSM Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History WSM Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Williams-Sonoma Stock vs. The CompetitionTypeWilliams-SonomaConsumer Discretionary CompaniesBroader MarketConsensus Rating Score 2.56 2.20 2.53Consensus RatingModerate BuyHoldModerate BuyPredicted Upside-0.65% Downside45.30% Upside16.65% UpsideNews Sentiment RatingPositive NewsSee Recent WSM NewsPositive NewsPositive News Recent Analyst Forecasts and Stock Ratings Most Recent from Each Brokerage All Show All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action 10/29/2024 - 10/29/2026 Report Date Report Date From Report Date To 1M3M6MYTD1Y2Y3Y5Y More filters Fewer filters Done 0 Results Export DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails10/20/2026 Evercore3 of 5 starsOliver WintermantelNot RatedSet Target$255.00-0.49%10/20/2026 Piper Sandler2 of 5 starsPeter Keith2 of 5 starsReiterated RatingOverweight$259.00 ➝ $286.00+14.69%10/12/2026 UBS Group4 of 5 starsMichael Lasser4 of 5 starsReiterated RatingNeutral9/2/2026 ArgusSubscribe to MarketBeat All Access to unlock brokerage rankingsChristopher GrajaSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetBuy$230.00 ➝ $250.00+12.96%8/31/2026 Weiss RatingsSubscribe to MarketBeat All Access to unlock brokerage rankings UpgradeHold (C+) ➝ Buy (B)8/27/2026 KeyCorpSubscribe to MarketBeat All Access to unlock brokerage rankingsBradley ThomasSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingOverweight$250.00 ➝ $270.00+13.50%8/27/2026 Telsey Advisory GroupSubscribe to MarketBeat All Access to unlock brokerage rankingsCristina FernandezSubscribe to MarketBeat All Access to unlock analyst rankingsSet TargetOutperform$255.00 ➝ $260.00+9.30%8/27/2026 CitigroupSubscribe to MarketBeat All Access to unlock brokerage rankingsSteven ZacconeSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetNeutral$248.00 ➝ $252.00+5.80%8/27/2026 Royal Bank Of CanadaSubscribe to MarketBeat All Access to unlock brokerage rankingsSteven ShemeshSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingOutperform$260.00+6.50%8/27/2026 Morgan StanleySubscribe to MarketBeat All Access to unlock brokerage rankingsSimeon GutmanSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetEqual Weight$210.00 ➝ $240.00+1.69% Get the Latest News and Ratings for WSM and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Williams-Sonoma and its competitors with MarketBeat's FREE daily newsletter. 8/27/2026 GuggenheimSubscribe to MarketBeat All Access to unlock brokerage rankingsSteven ForbesSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingNeutral8/26/2026 Jefferies Financial GroupSubscribe to MarketBeat All Access to unlock brokerage rankings Set Target$275.00+15.60%8/24/2026 Credit Suisse GroupSubscribe to MarketBeat All Access to unlock brokerage rankings Set Target$261.00+9.97%8/24/2026 Bank of AmericaSubscribe to MarketBeat All Access to unlock brokerage rankingsChristopher NardoneSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingBuy$250.00 ➝ $261.00+9.97%8/11/2026 The Goldman Sachs GroupSubscribe to MarketBeat All Access to unlock brokerage rankingsKate McShaneSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingBuy$230.00 ➝ $261.00+3.96%8/11/2026 Wells Fargo & CompanySubscribe to MarketBeat All Access to unlock brokerage rankingsZachary FademSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetEqual Weight$190.00 ➝ $240.00-4.40%8/10/2026 TD CowenSubscribe to MarketBeat All Access to unlock brokerage rankingsMax RakhlenkoSubscribe to MarketBeat All Access to unlock analyst rankingsReiterated RatingBuy5/22/2026 BarclaysSubscribe to MarketBeat All Access to unlock brokerage rankingsSeth SigmanSubscribe to MarketBeat All Access to unlock analyst rankingsSet TargetEqual Weight$186.00 ➝ $190.00-0.90%3/19/2026 Robert W. BairdSubscribe to MarketBeat All Access to unlock brokerage rankingsPeter BenedictSubscribe to MarketBeat All Access to unlock analyst rankingsLower TargetOutperform$235.00 ➝ $225.00+22.35%1/29/2026 Zelman & AssociatesSubscribe to MarketBeat All Access to unlock brokerage rankings UpgradeUnderperform ➝ Neutral$205.00-0.34%8/28/2025 JPMorgan Chase & Co.Subscribe to MarketBeat All Access to unlock brokerage rankingsChristopher HorversSubscribe to MarketBeat All Access to unlock analyst rankingsBoost TargetNeutral$168.00 ➝ $215.00+14.70%7/23/2025 Gordon HaskettSubscribe to MarketBeat All Access to unlock brokerage rankingsChuck GromSubscribe to MarketBeat All Access to unlock analyst rankingsUpgradeHold ➝ Buy$205.00+14.61%3/20/2025 WedbushSubscribe to MarketBeat All Access to unlock brokerage rankingsSeth BashamSubscribe to MarketBeat All Access to unlock analyst rankingsLower TargetNeutral$190.00 ➝ $170.00+0.63%11/21/2024 Loop CapitalSubscribe to MarketBeat All Access to unlock brokerage rankings Boost TargetHold$145.00 ➝ $180.00+2.84%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 03:59 AM ET. WSM Forecast - Frequently Asked Questions What is Williams-Sonoma's forecast for 2026? According to the research reports of 18 Wall Street equities research analysts, the average twelve-month stock price forecast for Williams-Sonoma is $247.94, with a high forecast of $286.00 and a low forecast of $190.00. Should I buy or sell Williams-Sonoma stock right now? 18 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Williams-Sonoma in the last year. There are currently 8 hold ratings and 10 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" WSM shares. Does Williams-Sonoma's stock price have much downside? According to analysts, Williams-Sonoma's stock has a predicted downside of -0.65% based on their 12-month stock forecasts. Has Williams-Sonoma been upgraded or downgraded by Wall Street analysts recently? Over the previous 90 days, Williams-Sonoma's stock had 1 upgrade and 1 downgrade by analysts. What analysts cover Williams-Sonoma? Williams-Sonoma has been rated by research analysts at Argus, Bank of America, Citigroup, Credit Suisse Group, Evercore, Guggenheim, Jefferies Financial Group, KeyCorp, Morgan Stanley, Piper Sandler, Royal Bank Of Canada, TD Cowen, Telsey Advisory Group, The Goldman Sachs Group, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days. Do Wall Street analysts like Williams-Sonoma more than its competitors? Analysts like Williams-Sonoma more than other "consumer discretionary" companies. The consensus rating for Williams-Sonoma is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how WSM compares to other companies. 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