Xerox (XRX) Competitors

Zebra Technologies (NASDAQ:ZBRA) and Xerox (NYSE:XRX) are both industrial products companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, community ranking, valuation, analyst recommendations, media sentiment, institutional ownership, earnings, dividends and profitability.

Which has more risk & volatility, ZBRA or XRX?

Zebra Technologies has a beta of 1.63, indicating that its share price is 63% more volatile than the S&P 500. Comparatively, Xerox has a beta of 1.59, indicating that its share price is 59% more volatile than the S&P 500.

Do analysts rate ZBRA or XRX?

Zebra Technologies currently has a consensus price target of $381.42, indicating a potential upside of 22.62%. Xerox has a consensus price target of $9.50, indicating a potential upside of 20.41%. Given Zebra Technologies' stronger consensus rating and higher probable upside, analysts clearly believe Zebra Technologies is more favorable than Xerox.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zebra Technologies	0 Sell rating(s)	5 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.69
Xerox	3 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.25

Which has preferable earnings and valuation, ZBRA or XRX?

Zebra Technologies has higher earnings, but lower revenue than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zebra Technologies	$4.98B	3.22	$528M	$10.18	30.56
Xerox	$6.22B	0.16	-$1.32B	-$10.74	-0.73

Do insiders and institutionals have more ownership in ZBRA or XRX?

91.0% of Zebra Technologies shares are held by institutional investors. Comparatively, 85.4% of Xerox shares are held by institutional investors. 1.1% of Zebra Technologies shares are held by company insiders. Comparatively, 0.3% of Xerox shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Does the MarketBeat Community prefer ZBRA or XRX?

Zebra Technologies received 43 more outperform votes than Xerox when rated by MarketBeat users. Likewise, 63.60% of users gave Zebra Technologies an outperform vote while only 53.78% of users gave Xerox an outperform vote.

Company	Underperform	Outperform
Zebra Technologies	Outperform Votes 505 63.60%	Underperform Votes 289 36.40%
Xerox	Outperform Votes 462 53.78%	Underperform Votes 397 46.22%

Does the media prefer ZBRA or XRX?

In the previous week, Zebra Technologies had 14 more articles in the media than Xerox. MarketBeat recorded 25 mentions for Zebra Technologies and 11 mentions for Xerox. Zebra Technologies' average media sentiment score of 0.10 beat Xerox's score of -0.21 indicating that Zebra Technologies is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Zebra Technologies	8 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	7 Negative mention(s)	1 Very Negative mention(s)	Neutral
Xerox	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Neutral

Is ZBRA or XRX more profitable?

Zebra Technologies has a net margin of 10.60% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.34% beat Xerox's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zebra Technologies	10.60%	18.34%	8.12%
Xerox	-21.24%	7.57%	1.49%

Summary

Zebra Technologies beats Xerox on 18 of the 19 factors compared between the two stocks.