Xerox (XRX) Competitors $4.90 +0.04 (+0.72%) As of 02:18 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock XRX vs. ZBRA, MKFG, POWL, ATKR, OI, HTZ, AIN, EPAC, CSTM, and SXIShould you be buying Xerox stock or one of its competitors? The main competitors of Xerox include Zebra Technologies (ZBRA), Markforged (MKFG), Powell Industries (POWL), Atkore (ATKR), O-I Glass (OI), Hertz Global (HTZ), Albany International (AIN), Enerpac Tool Group (EPAC), Constellium (CSTM), and Standex International (SXI). These companies are all part of the "industrials" sector. Xerox vs. Its Competitors Zebra Technologies Markforged Powell Industries Atkore O-I Glass Hertz Global Albany International Enerpac Tool Group Constellium Standex International Xerox (NYSE:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrials companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, media sentiment, earnings, institutional ownership, dividends, analyst recommendations, valuation and risk. Do analysts recommend XRX or ZBRA? Xerox presently has a consensus price target of $9.00, indicating a potential upside of 83.49%. Zebra Technologies has a consensus price target of $350.82, indicating a potential upside of 10.46%. Given Xerox's higher possible upside, equities analysts plainly believe Xerox is more favorable than Zebra Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Xerox 2 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.33Zebra Technologies 0 Sell rating(s) 4 Hold rating(s) 7 Buy rating(s) 2 Strong Buy rating(s) 2.85 Which has stronger earnings and valuation, XRX or ZBRA? Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioXerox$6.18B0.10-$1.32B-$10.55-0.46Zebra Technologies$4.98B3.24$528M$10.5730.05 Does the media refer more to XRX or ZBRA? In the previous week, Zebra Technologies had 15 more articles in the media than Xerox. MarketBeat recorded 20 mentions for Zebra Technologies and 5 mentions for Xerox. Zebra Technologies' average media sentiment score of 1.01 beat Xerox's score of 0.73 indicating that Zebra Technologies is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Xerox 1 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Zebra Technologies 6 Very Positive mention(s) 3 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals & insiders have more ownership in XRX or ZBRA? 85.4% of Xerox shares are owned by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are owned by institutional investors. 1.5% of Xerox shares are owned by company insiders. Comparatively, 0.8% of Zebra Technologies shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. Which has more risk & volatility, XRX or ZBRA? Xerox has a beta of 1.82, suggesting that its share price is 82% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.75, suggesting that its share price is 75% more volatile than the S&P 500. Is XRX or ZBRA more profitable? Zebra Technologies has a net margin of 10.73% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.77% beat Xerox's return on equity.Company Net Margins Return on Equity Return on Assets Xerox-21.24% 7.57% 1.49% Zebra Technologies 10.73%18.77%8.42% SummaryZebra Technologies beats Xerox on 13 of the 17 factors compared between the two stocks. Get Xerox News Delivered to You Automatically Sign up to receive the latest news and ratings for XRX and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding XRX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart XRX vs. The Competition Export to ExcelMetricXeroxComputer peripheral equipment IndustryIndustrials SectorNYSE ExchangeMarket Cap$617M$614.48M$7.55B$20.62BDividend Yield1.95%1.95%4.55%3.65%P/E Ratio-0.46N/A25.1427.22Price / Sales0.100.10113.9853.72Price / Cash2.392.3927.5622.28Price / Book0.570.564.384.59Net Income-$1.32B-$1.32B$797.00M$995.22M7 Day Performance-7.45%-7.64%0.31%-1.00%1 Month Performance-11.46%-11.64%4.82%3.35%1 Year Performance-58.75%-58.83%26.37%7.07% Xerox Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)XRXXerox4.638 of 5 stars$4.91+0.7%$9.00+83.5%-56.3%$617M$6.18B-0.4620,500ZBRAZebra Technologies4.0865 of 5 stars$317.11-2.0%$331.20+4.4%-2.4%$16.13B$4.98B30.009,900Positive NewsAnalyst ForecastMKFGMarkforgedN/A$4.60-3.0%$5.00+8.7%-7.1%$95.44M$85.09M-1.06370Gap DownPOWLPowell Industries4.0991 of 5 stars$215.89-0.8%$312.00+44.5%+46.1%$2.61B$1.01B15.173,187Positive NewsATKRAtkore3.2503 of 5 stars$73.72-1.9%$79.57+7.9%-49.7%$2.48B$3.20B14.185,600Positive NewsOIO-I Glass4.4841 of 5 stars$15.72+0.3%$16.50+5.0%+28.0%$2.43B$6.53B-12.4821,000HTZHertz GlobalN/A$7.07-3.0%N/A+81.0%$2.19B$8.78B-0.7025,000Gap UpAINAlbany International3.7436 of 5 stars$70.79-2.0%$79.00+11.6%-24.4%$2.14B$1.23B28.545,400EPACEnerpac Tool Group4.536 of 5 stars$37.75-0.8%$53.00+40.4%-7.7%$2.04B$589.51M23.162,000High Trading VolumeCSTMConstellium3.8209 of 5 stars$14.13-3.0%$19.00+34.5%-29.0%$2.02B$7.34B30.7212,000News CoverageUpcoming EarningsSXIStandex International4.323 of 5 stars$163.54-3.0%$223.33+36.6%-12.5%$1.97B$720.64M32.323,700News CoveragePositive News Related Companies and Tools Related Companies ZBRA Competitors MKFG Competitors POWL Competitors ATKR Competitors OI Competitors HTZ Competitors AIN Competitors EPAC Competitors CSTM Competitors SXI Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:XRX) was last updated on 7/16/2025 by MarketBeat.com Staff From Our PartnersDrilling With a $3.5B Discovery Partner in Its CornerA small-cap explorer is about to drill for high-grade gold in a region known for multi-million-ounce discoveri...The Tomorrow Investor | SponsoredBank of America Says Gold Could Hit $4,000. 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