Xerox (XRX) Competitors $4.17 -0.05 (-1.18%) Closing price 08/8/2025 04:00 PM EasternExtended Trading$4.18 +0.00 (+0.12%) As of 08/8/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock XRX vs. ZBRA, EPAC, OI, CENX, KMT, CSTM, AIN, DXPE, HTZ, and UFPTShould you be buying Xerox stock or one of its competitors? The main competitors of Xerox include Zebra Technologies (ZBRA), Enerpac Tool Group (EPAC), O-I Glass (OI), Century Aluminum (CENX), Kennametal (KMT), Constellium (CSTM), Albany International (AIN), DXP Enterprises (DXPE), Hertz Global (HTZ), and UFP Technologies (UFPT). These companies are all part of the "industrials" sector. Xerox vs. Its Competitors Zebra Technologies Enerpac Tool Group O-I Glass Century Aluminum Kennametal Constellium Albany International DXP Enterprises Hertz Global UFP Technologies Xerox (NYSE:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrials companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, dividends, analyst recommendations, valuation, profitability, risk, institutional ownership and media sentiment. Does the media favor XRX or ZBRA? In the previous week, Zebra Technologies had 24 more articles in the media than Xerox. MarketBeat recorded 41 mentions for Zebra Technologies and 17 mentions for Xerox. Zebra Technologies' average media sentiment score of 0.86 beat Xerox's score of 0.67 indicating that Zebra Technologies is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Xerox 8 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Zebra Technologies 13 Very Positive mention(s) 7 Positive mention(s) 12 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Is XRX or ZBRA more profitable? Zebra Technologies has a net margin of 10.56% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.95% beat Xerox's return on equity.Company Net Margins Return on Equity Return on Assets Xerox-21.24% 7.57% 1.49% Zebra Technologies 10.56%18.95%8.57% Which has preferable earnings & valuation, XRX or ZBRA? Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioXerox$6.17B0.08-$1.32B-$11.53-0.36Zebra Technologies$4.98B3.24$528M$10.5930.00 Do analysts recommend XRX or ZBRA? Xerox presently has a consensus target price of $9.00, suggesting a potential upside of 115.83%. Zebra Technologies has a consensus target price of $357.44, suggesting a potential upside of 12.52%. Given Xerox's higher probable upside, equities analysts plainly believe Xerox is more favorable than Zebra Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Xerox 2 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.33Zebra Technologies 0 Sell rating(s) 4 Hold rating(s) 5 Buy rating(s) 1 Strong Buy rating(s) 2.70 Which has more risk and volatility, XRX or ZBRA? Xerox has a beta of 1.79, suggesting that its share price is 79% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.75, suggesting that its share price is 75% more volatile than the S&P 500. Do institutionals & insiders hold more shares of XRX or ZBRA? 85.4% of Xerox shares are owned by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are owned by institutional investors. 1.5% of Xerox shares are owned by company insiders. Comparatively, 0.8% of Zebra Technologies shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. SummaryZebra Technologies beats Xerox on 13 of the 17 factors compared between the two stocks. Get Xerox News Delivered to You Automatically Sign up to receive the latest news and ratings for XRX and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding XRX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart XRX vs. The Competition Export to ExcelMetricXeroxComputer peripheral equipment IndustryIndustrials SectorNYSE ExchangeMarket Cap$524.54M$524.54M$7.60B$20.70BDividend Yield2.46%2.46%4.57%3.67%P/E Ratio-0.39N/A24.9628.45Price / Sales0.080.0899.4156.07Price / Cash2.392.3927.9823.21Price / Book0.480.484.294.33Net Income-$1.32B-$1.32B$795.91M$996.14M7 Day Performance6.11%6.11%1.06%1.98%1 Month Performance-21.32%-21.32%1.41%-0.83%1 Year Performance-58.13%-58.13%33.76%14.36% Xerox Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)XRXXerox4.3421 of 5 stars$4.17-1.2%$9.00+115.8%-58.3%$524.54M$6.17B-0.3920,500Dividend AnnouncementInsider TradeOptions VolumeZBRAZebra Technologies4.4826 of 5 stars$341.36+1.8%$341.56+0.1%-1.3%$17.36B$4.98B32.309,900Earnings ReportAnalyst ForecastBuyback AnnouncementEPACEnerpac Tool Group4.1651 of 5 stars$38.32+2.2%$53.00+38.3%+0.4%$2.07B$608.10M23.512,000OIO-I Glass4.9208 of 5 stars$12.90+0.6%$17.00+31.8%+19.6%$1.99B$6.48B-7.8221,000Insider TradeOptions VolumeCENXCentury Aluminum2.3645 of 5 stars$20.41-0.3%$24.33+19.2%+78.0%$1.90B$2.36B17.302,971Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionKMTKennametal3.1381 of 5 stars$24.76+1.6%$25.40+2.6%-18.6%$1.89B$2.05B17.818,447Trending NewsEarnings ReportAnalyst ForecastCSTMConstellium3.0826 of 5 stars$13.21-0.1%$19.00+43.8%-13.7%$1.84B$7.34B69.5312,000AINAlbany International3.8725 of 5 stars$58.47+4.6%$71.40+22.1%-31.6%$1.77B$1.23B29.235,400DXPEDXP Enterprises2.6232 of 5 stars$112.39+2.2%$95.00-15.5%+121.7%$1.76B$1.80B23.371,843News CoverageEarnings ReportHTZHertz GlobalN/A$5.70-4.8%N/A+50.7%$1.76B$8.78B-0.5625,000News CoverageUFPTUFP Technologies2.3124 of 5 stars$226.27-0.1%$252.00+11.4%-33.7%$1.74B$504.42M27.704,335Positive NewsEarnings ReportAnalyst Forecast Related Companies and Tools Related Companies ZBRA Competitors EPAC Competitors OI Competitors CENX Competitors KMT Competitors CSTM Competitors AIN Competitors DXPE Competitors HTZ Competitors UFPT Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:XRX) was last updated on 8/9/2025 by MarketBeat.com Staff From Our PartnersHIDDEN IN THE BOOK OF GENESIS…“This land I will give to you…” — a 4,000-year-old line from Genesis may hold the key to unlocking a $150 tril...Paradigm Press | SponsoredMan Who Called Nvidia at $1.10 Says Buy This Now...In 2004, one man called Nvidia before just about anyone knew it existed. 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