Yext (YEXT) Competitors

Herc (NYSE:HRI) and Yext (NYSE:YEXT) are both business services companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, profitability, earnings, risk, analyst recommendations and media sentiment.

Is HRI or YEXT more profitable?

Herc has a net margin of 0.61% compared to Yext's net margin of -5.38%. Herc's return on equity of 20.77% beat Yext's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Herc	0.61%	20.77%	3.38%
Yext	-5.38%	-14.07%	-3.99%

Does the media favor HRI or YEXT?

In the previous week, Yext had 4 more articles in the media than Herc. MarketBeat recorded 15 mentions for Yext and 11 mentions for Herc. Herc's average media sentiment score of 0.99 beat Yext's score of 0.71 indicating that Herc is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Herc	7 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Yext	4 Very Positive mention(s)	3 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has stronger valuation & earnings, HRI or YEXT?

Herc has higher revenue and earnings than Yext. Yext is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Herc	$3.57B	1.17	$211M	$0.86	145.46
Yext	$420.96M	2.56	-$27.95M	-$0.18	-48.89

Do insiders & institutionals believe in HRI or YEXT?

93.1% of Herc shares are held by institutional investors. Comparatively, 71.0% of Yext shares are held by institutional investors. 1.3% of Herc shares are held by company insiders. Comparatively, 5.2% of Yext shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Which has more risk and volatility, HRI or YEXT?

Herc has a beta of 1.86, suggesting that its stock price is 86% more volatile than the S&P 500. Comparatively, Yext has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500.

Do analysts recommend HRI or YEXT?

Herc currently has a consensus price target of $144.60, indicating a potential upside of 15.59%. Yext has a consensus price target of $9.44, indicating a potential upside of 7.24%. Given Herc's higher probable upside, analysts plainly believe Herc is more favorable than Yext.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Herc	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60
Yext	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75

Summary

Herc beats Yext on 11 of the 15 factors compared between the two stocks.