Yatsen (YSG) Competitors

Yatsen (NYSE:YSG) and MasterBrand (NYSE:MBC) are both small-cap consumer goods companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, dividends, media sentiment, valuation, analyst recommendations, profitability, earnings and risk.

Do insiders and institutionals have more ownership in YSG or MBC?

87.3% of MasterBrand shares are held by institutional investors. 29.0% of Yatsen shares are held by insiders. Comparatively, 1.4% of MasterBrand shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Does the media refer more to YSG or MBC?

In the previous week, MasterBrand had 15 more articles in the media than Yatsen. MarketBeat recorded 16 mentions for MasterBrand and 1 mentions for Yatsen. Yatsen's average media sentiment score of 0.68 beat MasterBrand's score of 0.46 indicating that Yatsen is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Yatsen	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
MasterBrand	2 Very Positive mention(s)	2 Positive mention(s)	9 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts recommend YSG or MBC?

MasterBrand has a consensus price target of $15.00, indicating a potential upside of 25.73%. Given MasterBrand's stronger consensus rating and higher possible upside, analysts plainly believe MasterBrand is more favorable than Yatsen.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Yatsen	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
MasterBrand	1 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has preferable earnings & valuation, YSG or MBC?

MasterBrand has higher revenue and earnings than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than MasterBrand, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Yatsen	$464.90M	1.81	-$97.02M	-$0.84	-10.89
MasterBrand	$2.70B	0.56	$125.90M	$0.72	16.57

Which has more volatility & risk, YSG or MBC?

Yatsen has a beta of -2.11, suggesting that its share price is 311% less volatile than the S&P 500. Comparatively, MasterBrand has a beta of 1.42, suggesting that its share price is 42% more volatile than the S&P 500.

Is YSG or MBC more profitable?

MasterBrand has a net margin of 3.37% compared to Yatsen's net margin of -17.03%. MasterBrand's return on equity of 11.88% beat Yatsen's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Yatsen	-17.03%	-17.36%	-13.86%
MasterBrand	3.37%	11.88%	5.28%

Summary

MasterBrand beats Yatsen on 13 of the 16 factors compared between the two stocks.