Zeta Global (ZETA) Competitors

Dynatrace (NYSE:DT) and Zeta Global (NYSE:ZETA) are both computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, earnings, institutional ownership, media sentiment, valuation, risk, community ranking, analyst recommendations and dividends.

Does the MarketBeat Community prefer DT or ZETA?

Dynatrace received 152 more outperform votes than Zeta Global when rated by MarketBeat users. However, 67.44% of users gave Zeta Global an outperform vote while only 67.13% of users gave Dynatrace an outperform vote.

Company	Underperform	Outperform
Dynatrace	Outperform Votes 239 67.13%	Underperform Votes 117 32.87%
Zeta Global	Outperform Votes 87 67.44%	Underperform Votes 42 32.56%

Do analysts rate DT or ZETA?

Dynatrace presently has a consensus target price of $62.08, suggesting a potential upside of 21.18%. Zeta Global has a consensus target price of $37.43, suggesting a potential upside of 116.98%. Given Zeta Global's stronger consensus rating and higher possible upside, analysts clearly believe Zeta Global is more favorable than Dynatrace.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dynatrace	0 Sell rating(s)	7 Hold rating(s)	18 Buy rating(s)	0 Strong Buy rating(s)	2.72
Zeta Global	0 Sell rating(s)	4 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.81

Do insiders and institutionals hold more shares of DT or ZETA?

94.3% of Dynatrace shares are held by institutional investors. Comparatively, 87.8% of Zeta Global shares are held by institutional investors. 0.6% of Dynatrace shares are held by company insiders. Comparatively, 25.5% of Zeta Global shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Which has more volatility & risk, DT or ZETA?

Dynatrace has a beta of 1.02, suggesting that its share price is 2% more volatile than the S&P 500. Comparatively, Zeta Global has a beta of 1.17, suggesting that its share price is 17% more volatile than the S&P 500.

Is DT or ZETA more profitable?

Dynatrace has a net margin of 10.44% compared to Zeta Global's net margin of -13.35%. Dynatrace's return on equity of 9.73% beat Zeta Global's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Dynatrace	10.44%	9.73%	6.09%
Zeta Global	-13.35%	-45.22%	-18.84%

Which has higher earnings and valuation, DT or ZETA?

Dynatrace has higher revenue and earnings than Zeta Global. Zeta Global is trading at a lower price-to-earnings ratio than Dynatrace, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dynatrace	$1.56B	9.78	$154.63M	$0.55	93.15
Zeta Global	$901.40M	4.54	-$187.48M	-$0.70	-24.64

Does the media favor DT or ZETA?

In the previous week, Zeta Global had 42 more articles in the media than Dynatrace. MarketBeat recorded 45 mentions for Zeta Global and 3 mentions for Dynatrace. Dynatrace's average media sentiment score of 0.70 beat Zeta Global's score of 0.09 indicating that Dynatrace is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Dynatrace	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Zeta Global	7 Very Positive mention(s)	4 Positive mention(s)	30 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Dynatrace beats Zeta Global on 12 of the 19 factors compared between the two stocks.