Zhihu (ZH) Competitors

Zhihu (NYSE:ZH) and Ibotta (NYSE:IBTA) are both small-cap computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, valuation, institutional ownership, community ranking, media sentiment, analyst recommendations, dividends and profitability.

Is ZH or IBTA more profitable?

Ibotta has a net margin of 0.00% compared to Zhihu's net margin of -9.28%. Ibotta's return on equity of 0.00% beat Zhihu's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zhihu	-9.28%	-8.01%	-5.65%
Ibotta	N/A	N/A	N/A

Does the media favor ZH or IBTA?

In the previous week, Ibotta had 9 more articles in the media than Zhihu. MarketBeat recorded 14 mentions for Ibotta and 5 mentions for Zhihu. Zhihu's average media sentiment score of 1.14 beat Ibotta's score of -0.10 indicating that Zhihu is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Zhihu	3 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Ibotta	0 Very Positive mention(s)	1 Positive mention(s)	10 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Does the MarketBeat Community favor ZH or IBTA?

Zhihu received 12 more outperform votes than Ibotta when rated by MarketBeat users. However, 100.00% of users gave Ibotta an outperform vote while only 50.00% of users gave Zhihu an outperform vote.

Company	Underperform	Outperform
Zhihu	Outperform Votes 13 50.00%	Underperform Votes 13 50.00%
Ibotta	Outperform Votes 1 100.00%	Underperform Votes No Votes

Do analysts rate ZH or IBTA?

Zhihu currently has a consensus price target of $4.70, indicating a potential upside of 28.42%. Ibotta has a consensus price target of $50.00, indicating a potential upside of 9.60%. Given Zhihu's higher possible upside, equities research analysts clearly believe Zhihu is more favorable than Ibotta.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zhihu	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Ibotta	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Do institutionals & insiders have more ownership in ZH or IBTA?

28.9% of Zhihu shares are owned by institutional investors. 13.6% of Zhihu shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Which has better earnings & valuation, ZH or IBTA?

Ibotta has lower revenue, but higher earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than Ibotta, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zhihu	$3.60B	0.09	-$118.82M	-$0.24	-15.25
Ibotta	$367.25M	3.46	$49.91M	$1.79	25.49

Summary

Ibotta beats Zhihu on 9 of the 15 factors compared between the two stocks.