Zhihu (ZH) Competitors

Zhihu (NYSE:ZH) and Upwork (NASDAQ:UPWK) are both small-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, media sentiment, valuation, institutional ownership, profitability, analyst recommendations and community ranking.

Does the MarketBeat Community prefer ZH or UPWK?

Upwork received 211 more outperform votes than Zhihu when rated by MarketBeat users. Likewise, 57.14% of users gave Upwork an outperform vote while only 50.00% of users gave Zhihu an outperform vote.

Company	Underperform	Outperform
Zhihu	Outperform Votes 13 50.00%	Underperform Votes 13 50.00%
Upwork	Outperform Votes 224 57.14%	Underperform Votes 168 42.86%

Is ZH or UPWK more profitable?

Upwork has a net margin of 28.02% compared to Zhihu's net margin of -9.28%. Upwork's return on equity of 50.83% beat Zhihu's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zhihu	-9.28%	-8.01%	-5.65%
Upwork	28.02%	50.83%	20.13%

Does the media refer more to ZH or UPWK?

In the previous week, Upwork had 9 more articles in the media than Zhihu. MarketBeat recorded 16 mentions for Upwork and 7 mentions for Zhihu. Upwork's average media sentiment score of 0.79 beat Zhihu's score of 0.06 indicating that Upwork is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Zhihu	1 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Upwork	10 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more volatility & risk, ZH or UPWK?

Zhihu has a beta of 0.08, indicating that its share price is 92% less volatile than the S&P 500. Comparatively, Upwork has a beta of 1.61, indicating that its share price is 61% more volatile than the S&P 500.

Which has higher earnings and valuation, ZH or UPWK?

Upwork has lower revenue, but higher earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than Upwork, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zhihu	$3.88B	0.11	-$118.82M	-$0.56	-8.38
Upwork	$769.33M	2.42	$215.59M	$1.53	8.97

Do insiders & institutionals believe in ZH or UPWK?

28.9% of Zhihu shares are owned by institutional investors. Comparatively, 77.7% of Upwork shares are owned by institutional investors. 13.6% of Zhihu shares are owned by company insiders. Comparatively, 7.6% of Upwork shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Do analysts recommend ZH or UPWK?

Zhihu presently has a consensus target price of $4.70, suggesting a potential upside of 0.21%. Upwork has a consensus target price of $18.58, suggesting a potential upside of 35.35%. Given Upwork's higher possible upside, analysts clearly believe Upwork is more favorable than Zhihu.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zhihu	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Upwork	0 Sell rating(s)	4 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.67

Summary

Upwork beats Zhihu on 15 of the 18 factors compared between the two stocks.