Procter & Gamble (PG) Stock Forecast & Price Target

$165.98 -1.43 (-0.85%)

Closing price 01/31/2025 03:59 PM Eastern

Extended Trading

$165.72 -0.25 (-0.15%)

As of 01/31/2025 07:59 PM Eastern

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 22 Analyst Ratings

Sell
0

Hold
7

Buy
15

Based on 22 Wall Street analysts who have issued ratings for Procter & Gamble in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 22 analysts, 7 have given a hold rating, 13 have given a buy rating, and 2 have given a strong buy rating for PG.

Consensus Price Target

$180.53
8.76% Upside

According to the 22 analysts' twelve-month price targets for Procter & Gamble, the average price target is $180.53. The highest price target for PG is $209.00, while the lowest price target for PG is $159.00. The average price target represents a forecasted upside of 8.76% from the current price of $165.98.

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PG Analyst Ratings Over Time

Type	Current Forecast 2/2/24 to 2/1/25	1 Month Ago 1/3/24 to 1/2/25	3 Months Ago 11/4/23 to 11/3/24	1 Year Ago 2/2/23 to 2/2/24
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	2 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	13 Buy rating(s)	14 Buy rating(s)	13 Buy rating(s)	12 Buy rating(s)
Hold	7 Hold rating(s)	7 Hold rating(s)	8 Hold rating(s)	6 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$180.53	$180.45	$177.00	$167.06
Forecasted Upside	8.76% Upside	8.72% Upside	7.21% Upside	5.67% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

PG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Procter & Gamble Stock vs. The Competition

Type	Procter & Gamble	Consumer Staples Companies	S&P 500
Consensus Rating Score	2.77	2.49	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	8.76% Upside	36.67% Upside	12.26% Upside
News Sentiment Rating	Positive News See Recent PG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
1/23/2025	Royal Bank of Canada 4 of 5 stars	Nik Modi Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Sector Perform ➝ Sector Perform	$164.00 ➝ $164.00	-0.81%
1/23/2025	Stifel Nicolaus 4 of 5 stars	Mark Astrachan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$161.00 ➝ $165.00	+0.60%
1/23/2025	Wells Fargo & Company 3 of 5 stars	Chris Carey Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$176.00 ➝ $180.00	+9.38%
1/23/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	L. Lieberman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$155.00 ➝ $159.00	-3.38%
1/23/2025	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	L. Weiser Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$209.00 ➝ $209.00	+27.00%
1/16/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Peter Grom Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$196.00 ➝ $189.00	+17.83%
1/16/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Andrea Teixeira Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$186.00 ➝ $181.00	+13.37%
10/21/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$174.00 ➝ $191.00	+12.88%
10/21/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$180.00 ➝ $183.00	+8.25%
10/4/2024	Hsbc Global Res Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Zamacona Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
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9/24/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Neutral	$174.00	+0.13%
8/29/2024	DZ Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy	$190.00	+12.36%
8/23/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Badishkanian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
8/1/2024	Dbs Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Widjaja Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
7/24/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Hold	$182.00 ➝ $175.00	+5.03%
7/23/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Moskow Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy	$189.00	+12.31%
7/17/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$171.00 ➝ $176.00	+4.13%
7/10/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$177.00 ➝ $190.00	+13.96%
6/24/2024	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Grundy Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$187.00	+11.14%
4/25/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$180.00 ➝ $185.00	+13.49%
3/11/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy	$160.00 ➝ $175.00	+9.14%
3/1/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Neutral	$168.00	+5.70%
1/24/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$170.00 ➝ $175.00	+13.65%
10/12/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Market Perform ➝ Market Perform	$162.00 ➝ $153.00	+7.02%
9/22/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$179.00	+17.64%
9/8/2023	William Blair Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Andersen Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Market Perform
8/1/2023	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$170.00 ➝ $175.00	+11.96%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 10:24 AM ET.

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, January 25, 2025. Please send any questions or comments about these Procter & Gamble pros and cons to contact@marketbeat.com.

Procter & Gamble
Bull Case

Here are some ways that investors could benefit from investing in Procter & Gamble:

Procter & Gamble's stock price is currently at $164.17, showing resilience in a fluctuating market, which may indicate stability and potential for growth.
The company has received multiple recent upgrades from analysts, with target prices raised by firms like Barclays and Morgan Stanley, suggesting positive sentiment and confidence in future performance.
Procter & Gamble reported a quarterly revenue of $21.88 billion, exceeding analysts' expectations, which reflects strong operational performance and demand for its products.
The firm has a solid market capitalization of $387.20 billion, indicating its significant presence and stability in the consumer goods sector, which can be attractive for long-term investors.
With a current ratio of 0.76 and a quick ratio of 0.55, Procter & Gamble demonstrates a reasonable ability to meet short-term liabilities, which is crucial for financial health.

Procter & Gamble
Bear Case

Investors should be bearish about investing in Procter & Gamble for these reasons:

The stock has shown a slight decline of 0.3% recently, which may indicate potential volatility and investor uncertainty in the short term.
Procter & Gamble has a price-to-earnings ratio of 26.18, which is relatively high, suggesting that the stock may be overvalued compared to its earnings, potentially limiting upside for new investors.
Analysts have issued mixed ratings, with some maintaining a "hold" rating, indicating that not all experts are confident in the stock's immediate growth prospects.
The company's debt-to-equity ratio of 0.49, while manageable, suggests that it is not entirely free from debt, which could pose risks if market conditions worsen.
Recent trading volumes have been significantly lower than average, which may indicate reduced investor interest and could lead to increased volatility in the stock price.

PG Forecast - Frequently Asked Questions

: According to the research reports of 22 Wall Street equities research analysts, the average twelve-month stock price forecast for Procter & Gamble is $180.53, with a high forecast of $209.00 and a low forecast of $159.00.
: 22 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Procter & Gamble in the last twelve months. There are currently 7 hold ratings, 13 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" PG shares.
: According to analysts, Procter & Gamble's stock has a predicted upside of 8.76% based on their 12-month stock forecasts.
: Over the previous 90 days, Procter & Gamble's stock had 1 upgrade by analysts.
: Procter & Gamble has been rated by research analysts at Barclays, DA Davidson, JPMorgan Chase & Co., Royal Bank of Canada, Stifel Nicolaus, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like Procter & Gamble more than other "consumer staples" companies. The consensus rating for Procter & Gamble is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how PG compares to other companies.

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This page (NYSE:PG) was last updated on 2/1/2025 by MarketBeat.com Staff

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Procter & Gamble (PG) Stock Forecast & Price Target