Procter & Gamble (PG) Stock Forecast & Price Target

$171.19 +4.80 (+2.88%)

As of 02:00 PM Eastern

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 22 Analyst Ratings

Sell
0

Hold
6

Buy
16

Based on 22 Wall Street analysts who have issued ratings for Procter & Gamble in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 22 analysts, 6 have given a hold rating, 13 have given a buy rating, and 3 have given a strong buy rating for PG.

Consensus Price Target

$181.50
6.03% Upside

According to the 22 analysts' twelve-month price targets for Procter & Gamble, the average price target is $181.50. The highest price target for PG is $209.00, while the lowest price target for PG is $164.00. The average price target represents a forecasted upside of 6.03% from the current price of $171.19.

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PG Analyst Ratings Over Time

Type	Current Forecast 4/17/24 to 4/17/25	1 Month Ago 3/18/24 to 3/18/25	3 Months Ago 1/18/24 to 1/17/25	1 Year Ago 4/18/23 to 4/17/24
Strong Buy	3 Strong Buy rating(s)	3 Strong Buy rating(s)	2 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	13 Buy rating(s)	12 Buy rating(s)	14 Buy rating(s)	12 Buy rating(s)
Hold	6 Hold rating(s)	6 Hold rating(s)	7 Hold rating(s)	6 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$181.50	$181.47	$179.65	$168.53
Forecasted Upside	6.03% Upside	8.24% Upside	11.34% Upside	7.37% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

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PG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Procter & Gamble Stock vs. The Competition

Type	Procter & Gamble	Consumer Staples Companies	S&P 500
Consensus Rating Score	2.86	2.55	2.54
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	7.16% Upside	67.75% Upside	26.77% Upside
News Sentiment Rating	Positive News See Recent PG News	Positive News	Positive News

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Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
4/11/2025	JPMorgan Chase & Co. 3 of 5 stars	Andrea Teixeira Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$181.00 ➝ $172.00	+3.20%
4/3/2025	Truist Financial 2 of 5 stars	Bill Chappell Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$180.00 ➝ $185.00	+8.99%
3/27/2025	Barclays 3 of 5 stars	L. Lieberman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Equal Weight ➝ Equal Weight
3/17/2025	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Lingnau Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
2/24/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Korinne Wolfmeyer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$173.00 ➝ $172.00	+1.08%
2/10/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
1/23/2025	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Nik Modi Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Sector Perform ➝ Sector Perform	$164.00 ➝ $164.00	-0.81%
1/23/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Astrachan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$161.00 ➝ $165.00	+0.60%
1/23/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Chris Carey Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$176.00 ➝ $180.00	+9.38%
1/23/2025	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	L. Weiser Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$209.00 ➝ $209.00	+27.00%
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10/21/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$174.00 ➝ $191.00	+12.88%
10/21/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$180.00 ➝ $183.00	+8.25%
10/4/2024	Hsbc Global Res Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Zamacona Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
8/29/2024	DZ Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy	$190.00	+12.36%
8/23/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Badishkanian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
8/1/2024	Dbs Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Widjaja Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
7/24/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Hold	$182.00 ➝ $175.00	+5.03%
7/23/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Moskow Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy	$189.00	+12.31%
7/17/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$171.00 ➝ $176.00	+4.13%
7/10/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$177.00 ➝ $190.00	+13.96%
6/24/2024	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Grundy Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$187.00	+11.14%
4/25/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$180.00 ➝ $185.00	+13.49%
3/1/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Neutral	$168.00	+5.70%
1/24/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$170.00 ➝ $175.00	+13.65%
10/12/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Market Perform ➝ Market Perform	$162.00 ➝ $153.00	+7.02%
9/22/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$179.00	+17.64%
9/8/2023	William Blair Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Andersen Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Market Perform
8/1/2023	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$170.00 ➝ $175.00	+11.96%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 02:00 PM ET.

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, April 15, 2025. Please send any questions or comments about these Procter & Gamble pros and cons to contact@marketbeat.com.

Procter & Gamble
Bull Case

Here are some ways that investors could benefit from investing in Procter & Gamble:

Procter & Gamble's stock is currently priced at $166.96, reflecting a 2.1% increase recently, indicating positive market sentiment and potential for further growth.
The company reported a strong quarterly earnings result with earnings per share of $1.88, surpassing analysts' expectations, which demonstrates robust financial performance and effective management.
Procter & Gamble has a solid net margin of 18.35%, suggesting that it retains a significant portion of revenue as profit, which is attractive for investors seeking stable returns.
The firm has a return on equity of 33.00%, indicating efficient use of shareholders' equity to generate profits, which is a positive sign for potential investors.
With 65.77% of its stock owned by institutional investors and hedge funds, there is a level of confidence from large investors, which can be reassuring for individual investors.

Procter & Gamble
Bear Case

Investors should be bearish about investing in Procter & Gamble for these reasons:

The company's current ratio is 0.76, which is below the ideal benchmark of 1, indicating potential liquidity issues that could affect its ability to meet short-term obligations.
Procter & Gamble has a price-to-earnings (P/E) ratio of 26.59, which may suggest that the stock is overvalued compared to its earnings, potentially limiting future price appreciation.
The price-to-earnings-growth (PEG) ratio of 3.76 indicates that the stock may be expensive relative to its growth rate, which could deter value-focused investors.
With a beta of 0.43, the stock is less volatile than the market, which may not appeal to investors looking for high-risk, high-reward opportunities.
Recent increases in competition in the consumer goods sector could pressure Procter & Gamble's market share and profit margins, posing a risk to future growth.

PG Forecast - Frequently Asked Questions

: According to the research reports of 22 Wall Street equities research analysts, the average twelve-month stock price forecast for Procter & Gamble is $181.50, with a high forecast of $209.00 and a low forecast of $164.00.
: 22 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Procter & Gamble in the last twelve months. There are currently 6 hold ratings, 13 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" PG shares.
: According to analysts, Procter & Gamble's stock has a predicted upside of 6.03% based on their 12-month stock forecasts.
: Over the previous 90 days, Procter & Gamble's stock had 1 upgrade by analysts.
: Procter & Gamble has been rated by research analysts at Barclays, DA Davidson, Erste Group Bank, JPMorgan Chase & Co., Piper Sandler, Royal Bank of Canada, Stifel Nicolaus, Truist Financial, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like Procter & Gamble more than other "consumer staples" companies. The consensus rating score for Procter & Gamble is 2.86 while the average consensus rating score for "consumer staples" companies is 2.55. Learn more on how PG compares to other companies.

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This page (NYSE:PG) was last updated on 4/17/2025 by MarketBeat.com Staff

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Procter & Gamble (PG) Stock Forecast & Price Target