Laird Superfood, Inc. is a consumer products company that develops, markets and sells plant-based functional foods and beverages designed to support healthy living. Founded in 2015 by renowned big-wave surfer Laird Hamilton and entrepreneur Paul Hodge, the company leverages natural ingredients such as coconut milk, coconut cream, and MCT oils to offer alternatives to traditional dairy and synthetic creamers. Its core mission is to deliver convenient, nutrient-rich products that align with wellness-minded lifestyles.
The company’s product portfolio includes Dairy-Free Creamers, Functional Mushrooms blends, Instant Hydrate performance powders, and specialty coffee and tea offerings. Key items include its signature Coconut Creamer line, formulated to enhance coffee, smoothies and recipes with plant-based fats; Superfood Matcha and Cacao mixes; and Rebuild Protein Powders tailored to post-workout recovery. Laird Superfood continually expands its range with limited-edition flavors and ingredient partnerships to meet evolving consumer demands.
Headquartered in Santa Barbara, California, Laird Superfood distributes products across North America and select international markets. The company utilizes a multi-channel approach, selling through e-commerce platforms, direct-to-consumer subscriptions, natural and specialty grocery retailers, and major foodservice partners. This omnichannel strategy has supported the brand’s growth in health-oriented retail outlets such as Whole Foods Market, Sprouts Farmers Market and Amazon, while fostering a direct relationship with consumers through its online store.
Leadership is anchored by co-founders Laird Hamilton and Paul Hodge, with seasoned executives overseeing finance, operations and marketing. Hamilton’s personal commitment to athletic performance and wellness informs product innovation, while Hodge’s background in consumer goods and brand building guides strategic expansion. Together, the management team focuses on advancing research-driven formulations, scaling production capabilities and strengthening distribution networks to drive long-term growth.
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