Innovator Equity Managed Floor ETF (SFLR) Price, Holdings, & News

ETF Overview

The Innovator Equity Managed Floor ETF (SFLR) is an exchange-traded fund that mostly invests in large cap equity. The fund aims to provide capital appreciation by holding a portfolio of large-cap US stocks while hedging the downside risk using a laddered options strategy. The fund utilizes four, one-year FLEX options packages with staggered 3-month expiration dates to target a maximum loss of approximately 10% on a rolling 12-month basis. SFLR was launched on Nov 8, 2022 and is managed by Innovator.

Key Stats

• Today's Range: $32.40 to $32.69
• 50-Day Range: $32.04 to $33.67
• 52-Week Range: $27.17 to $34.20
• Volume: 117,568 shs
• Average Volume: 151,234 shs
• Market Capitalization: $288.16 million
• Assets Under Management: $632.90 million
• Dividend Yield: 0.03%
• Net Expense Ratio: 0.89%
• Aggregate Rating: Moderate Buy

SFLR ETF - Frequently Asked Questions

How have SFLR shares performed this year?

Innovator Equity Managed Floor ETF's stock was trading at $32.65 at the beginning of 2025. Since then, SFLR stock has decreased by 0.3% and is now trading at $32.56.
View the best growth stocks for 2025 here.

Who are Innovator Equity Managed Floor ETF's major shareholders?

Innovator Equity Managed Floor ETF's top institutional shareholders include Pinnacle Wealth Management Group Inc. (1.96%), Brookstone Capital Management (0.72%), Signal Advisors Wealth LLC (0.48%) and Claro Advisors LLC (0.36%).

How do I buy shares of Innovator Equity Managed Floor ETF?

Shares of SFLR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

What other stocks do shareholders of Innovator Equity Managed Floor ETF own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Innovator Equity Managed Floor ETF investors own include Nuveen Nasdaq 100 Dynamic Overwrite Fund (QQQX), JPMorgan Nasdaq Equity Premium Income ETF (JEPQ), JPMorgan Equity Premium Income ETF (JEPI), Schwab US Dividend Equity ETF (SCHD), American Electric Power (AEP), Old Republic International (ORI) and Reaves Utility Income Fund (UTG).

Fund Details

• Issuer: Innovator Capital Management
• Fund Name: Innovator Equity Managed Floor ETF
• Tax Classification: Regulated Investment Company
• Stock Exchange: NYSEARCA
• Current Symbol: NYSEARCA:SFLR
• Inception Date: 11/9/2022
• Fund Manager: Thomas Seto, James Reber, Alex Zweber, Michael Zaslavsky, Larry Berman
• Web: N/A
• Phone: N/A

Fund Focus

• Asset Class: Equity
• Benchmark: S&P 500 Price Return Index
• Category: Size and Style
• Focus: Large Cap
• Development Level: Developed Markets
• Region: North America
• Number of Holdings: 228

Fund Statistics

• Assets Under Management: $632.90 million
• Average Daily Volume: $0.00
• Discount/Premium: -0.02%

Administrator, Advisor and Custodian

• Administrator: U.S. Bancorp Fund Services, LLC
• Advisor: Innovator Capital Management, LLC
• Custodian: U.S. Bank, N.A.
• Distributor: Foreside Fund Services, LLC
• Transfer Agent: U.S. Bancorp Fund Services, LLC
• Trustee: N/A
• Lead Market Maker: Susquehanna

Options

• Optionable: N/A
• Short Interest: 50,400 shs

Miscellaneous

• Outstanding Shares: 8,850,000
• Beta: 0.67