Bambuser AB (publ) is a Sweden-based technology company specializing in live video streaming solutions for e-commerce. Through its Software-as-a-Service (SaaS) platform, Bambuser enables retailers and brands to host interactive live shopping events, combining video, chat and purchasing capabilities in a single online environment. The company’s solution is designed to enhance customer engagement, drive sales conversions and provide real-time analytics to marketing and sales teams.
The Bambuser Live Video Shopping platform offers a range of features including multi-host streaming, shoppable video overlays, moderated chat and seamless integration with popular e-commerce and content management systems. Retailers can customize the look and feel of their live shopping rooms, schedule events in advance, and access metrics such as viewer count, watch time and click-through rates. This end-to-end service allows brands to replicate in-store experiences online and to build direct relationships with consumers in real time.
Founded in 2007 and headquartered in Malmö, Sweden, Bambuser initially focused on mobile live streaming before pivoting to the live commerce market in response to growing demand for interactive retail experiences. The company has since expanded its operations to serve brands and retailers across Europe, North America and parts of Asia. Bambuser’s customers range from established department stores and fashion labels to smaller direct-to-consumer brands seeking to differentiate their online shopping experiences.
Under the leadership of founder and Chief Executive Officer Daniel Boije, Bambuser has pursued strategic partnerships with major e-commerce platforms and invested in product innovation, including mobile SDKs and advanced streaming infrastructure. The management team combines expertise in video technology, digital marketing and retail strategy, positioning the company to capitalize on the growing trend of live commerce worldwide.
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