British American Tobacco (BTAFF) Stock Price, News & Analysis

Company Overview

British American Tobacco plc (OTCMKTS:BTAFF) is a global consumer goods company primarily engaged in the manufacturing and sale of tobacco and nicotine products. Founded in 1902 through the merger of the Imperial Tobacco Company and the American Tobacco Company’s international operations, the firm is headquartered in London, England. Over more than a century, the company has grown into one of the world’s leading tobacco producers, known for its extensive brand portfolio and international distribution network.

The company’s core business encompasses the production and marketing of cigarettes, including signature brands such as Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans. In recent years, British American Tobacco has also made significant investments in next-generation products designed to offer alternatives to traditional combustible tobacco. Its smoke-free portfolio includes heated tobacco products marketed under the glo brand, e-vapor products such as Vuse, and nicotine pouch offerings under brands like Velo.

British American Tobacco operates in more than 180 markets across six regions: Europe, the Americas, Asia Pacific, Africa and the Middle East. The company’s extensive global footprint is supported by local manufacturing plants, distribution partnerships and sales operations, enabling it to adapt to diverse regulatory environments and consumer preferences. This broad geographic coverage helps mitigate regional risks and supports long-term growth strategies.

Leadership at British American Tobacco is focused on driving a “smoke-free” future while maintaining strong performance in its traditional tobacco business. Since July 2023, CEO Tadeu Marroco has overseen the company’s strategic priorities, which include expanding smoke-free offerings, enhancing digital engagement with consumers and advancing sustainability initiatives. Under his guidance, the company continues to navigate regulatory challenges and invest in innovation to meet evolving consumer demands.

Key Stats

• Today's Range: $56.36 to $58.29
• 50-Day Range: $47.25 to $59.45
• 52-Week Range: $33.67 to $59.63
• Volume: 1,139 shs
• Average Volume: 9,288 shs
• Market Capitalization: N/A
• P/E Ratio: 29.86
• Dividend Yield: 2.49%
• Price Target: N/A
• Consensus Rating: N/A

British American Tobacco Stock Analysis - MarketRank™

British American Tobacco scored higher than 28% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for British American Tobacco.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of British American Tobacco is 29.86, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 280.92.

Price to Earnings Ratio vs. Sector

The P/E ratio of British American Tobacco is 29.86, which means that it is trading at a less expensive P/E ratio than the Consumer Defensive sector average P/E ratio of about 1,079.94.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

British American Tobacco has a short interest ratio ("days to cover") of 78.3, which indicates bearish sentiment.

Change versus previous month

Short interest in British American Tobacco has recently decreased by 11.40%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Leadership

British American Tobacco is a leading dividend payer. It pays a dividend yield of 4.23%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

British American Tobacco does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of British American Tobacco is 74.34%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

British American Tobacco has a short interest ratio ("days to cover") of 78.3, which indicates bearish sentiment.

Change versus previous month

Short interest in British American Tobacco has recently decreased by 11.40%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 3.1 / 5
• News Sentiment: 0.66

News Sentiment

British American Tobacco has a news sentiment score of 0.66. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.39 average news sentiment score of Consumer Defensive companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for British American Tobacco this week, compared to 1 article on an average week.

MarketBeat Follows

1 people have added British American Tobacco to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, British American Tobacco insiders have not sold or bought any company stock.

Percentage Held by Institutions

Only 39.67% of the stock of British American Tobacco is held by institutions.

BTAFF Stock Analysis - Frequently Asked Questions

How have BTAFF shares performed this year?

British American Tobacco's stock was trading at $35.2380 at the beginning of 2025. Since then, BTAFF stock has increased by 62.3% and is now trading at $57.20.

How do I buy shares of British American Tobacco?

Shares of BTAFF stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Defensive
• Industry: Tobacco
• Sub-Industry: Tobacco Products
• Current Symbol: OTCMKTS:BTAFF
• CIK: 1303523
• Web: www.bat.com
• Phone: 442078451000
• Fax: N/A
• Employees: 52,000
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 29.86
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: N/A
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: N/A
• Price / Book: N/A

Miscellaneous

• Outstanding Shares: N/A
• Free Float: N/A
• Market Cap: N/A
• Optionable: Not Optionable
• Beta: N/A