Cebu Air, Inc., operating under the brand name Cebu Pacific, is the largest low-cost carrier in the Philippines, providing both passenger and cargo air transport services. The airline’s network encompasses a mix of domestic routes linking major Philippine cities with international connections to key destinations in Southeast Asia, Northeast Asia, the Middle East and Australia. Cebu Pacific’s product offering extends beyond basic airfare to include ancillary services such as seat selection, excess baggage, in-flight meals, and its GetGo loyalty program, designed to enhance the travel experience and generate ancillary revenue streams.
Founded in 1988 by John Gokongwei Jr. and commencing operations in 1996, Cebu Air embarked on a rapid growth trajectory that culminated in its initial public offering on the Philippine Stock Exchange in 2010. Headquartered at Ninoy Aquino International Airport in Manila, the airline operates a mixed fleet of Airbus A320 family aircraft for its mainline routes, supported by ATR 72 turboprops through its regional subsidiary, CebGo. With additional hubs in Cebu, Clark and Davao, Cebu Pacific has continually expanded its footprint to meet rising demand for affordable air travel in the region.
The company is led by President and Chief Executive Officer Lance Y. Gokongwei, whose tenure has focused on fleet modernization, network expansion and digitalization initiatives aimed at improving operational efficiency and customer engagement. Cebu Air is part of the JG Summit conglomerate and is traded on the OTC Markets under the ticker CEBUY, reflecting its commitment to transparency and corporate governance as it pursues long-term growth in Asia’s dynamic aviation sector.
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