Global Fashion Group is a leading online fashion and lifestyle retailer operating across emerging markets in Latin America, Asia-Pacific and Russia & CIS. Headquartered in Luxembourg, the company brings together a portfolio of regionally branded platforms—including Dafiti in Latin America, Zalora in Southeast Asia and Lamoda in Russia & CIS—to offer a wide assortment of apparel, footwear, accessories and beauty products. Through its digital marketplaces, Global Fashion Group connects millions of consumers with both global and local brands, addressing diverse style preferences and price points.
The company’s core activities focus on end-to-end e-commerce operations, encompassing assortment curation, technology development, supply-chain management and last-mile delivery. Leveraging proprietary data analytics and customer-centric marketing tools, Global Fashion Group continuously optimizes its online stores to enhance user engagement, streamline order fulfillment and expand payment options. Its in-house technology platform supports features such as personalized recommendations, real-time inventory tracking and integrated logistics, helping to deliver a seamless shopping experience across mobile and desktop channels.
Global Fashion Group serves over 30 countries, adapting its offerings to local market dynamics. In Brazil, Mexico and Argentina, it tailors payment options to include local wallets and cash-on-delivery, while in Australia, New Zealand and Southeast Asia it partners with regional carriers to ensure timely delivery and convenient return processes. In Russia and neighboring CIS markets, the company leverages a network of fulfillment centers to manage cross-border shipments and customs clearance, meeting the expectations of increasingly style-savvy online shoppers.
Founded in 2014 and backed by leading e-commerce investors, Global Fashion Group has grown through a combination of organic expansion and strategic acquisitions. Its management team draws on extensive experience in retail, technology and international trade, guiding the company’s evolution as a publicly traded e-commerce platform. With a focus on emerging market growth, digital innovation and operational excellence, Global Fashion Group aims to capture the long-term potential of fashion adoption in underserved regions.
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