High Tide Inc. (OTCMKTS: HITIF) is a Canada-based retail-focused cannabis lifestyle company offering a broad range of cannabis accessories, vaping hardware and branded consumer products. Operating under a portfolio of well-known retail banners and e-commerce platforms, High Tide supplies smoking and vaping paraphernalia such as glassware, vaporizers, rolling papers, grinders and storage solutions. The company also develops proprietary consumer packaged goods for both regulated cannabis markets and ancillary segments.
Founded in 2014 by Raj Grover, High Tide initially concentrated on the fast-growing vaping sector before expanding into brick-and-mortar smoke shops and online retail. Through strategic acquisitions of established e-commerce sites—including Grasscity and Smoke Cartel—the company built a digital footprint that complements its physical retail network. High Tide’s omnichannel approach aims to capture market share among both recreational consumers and adult-use medical patients seeking specialty accessories.
High Tide operates across Canada and selectively in the United States, focusing on provinces with mature cannabis frameworks such as Ontario, Alberta and British Columbia. Its network of stores serves urban and suburban markets, while its e-commerce platforms ship accessories to customers in multiple jurisdictions where permitted. The company continuously explores opportunities to extend its geographic reach through new store openings, licensing partnerships and targeted acquisitions.
Under Raj Grover’s leadership as founder and CEO, High Tide has pursued a growth strategy that balances retail expansion with digital innovation. The management team comprises seasoned executives in operations, supply chain and marketing, supporting coordinated efforts to standardize the in-store experience and streamline online order fulfillment. High Tide’s emphasis on branded products and customer engagement positions it as a key player in the ancillary cannabis sector, catering to evolving consumer preferences in North America.
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