Haier Electronics Group Co., Ltd. (OTCMKTS: HRELY) is a China-based manufacturer specializing in the design, development, production and sale of household electrical appliances. Its principal product lines include refrigerators, freezers, washing machines, air conditioners, kitchen appliances and a range of small domestic devices. The company’s offerings cater to both individual consumers and commercial customers, with a focus on energy efficiency and innovative functionality.
Established as part of the broader Haier Group, the company builds on roots dating back to the 1984 takeover of Qingdao Refrigerator Factory. Over the years, it has expanded its manufacturing footprint through continuous investment in advanced production technologies and quality management systems. This evolution has enabled Haier Electronics Group to diversify its product portfolio and maintain competitive positioning in the home-appliance sector.
Haier Electronics Group serves markets in China and around the world, operating sales and distribution networks across Asia, Europe, the Middle East, Africa and the Americas. It supports these channels with research and development centers focused on smart-home integration, as well as comprehensive after-sales services that include installation, maintenance and customer support.
The company benefits from the leadership model of its parent, Haier Group, under chairman and CEO Zhang Ruimin. Renowned for pioneering a customer-centric management philosophy and networked organization structure, this leadership has driven Haier Electronics Group’s commitment to innovation, quality control and the expansion of its global market presence.
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