Imperial Brands (IMBBY) Stock Forecast & Price Target

$35.41 -0.07 (-0.20%)

As of 03:58 PM Eastern

Imperial Brands - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Strong Buy

Based on 2 Analyst Ratings

Sell
0

Hold
0

Buy
2

Based on 2 Wall Street analysts who have issued ratings for Imperial Brands in the last 12 months, the stock has a consensus rating of "Strong Buy." Out of the 2 analysts, 1 has given a buy rating, and 1 has given a strong buy rating for IMBBY.

Consensus Price Target

N/A

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IMBBY Analyst Ratings Over Time

Type	Current Forecast 3/26/24 to 3/26/25	1 Month Ago 2/25/24 to 2/24/25	3 Months Ago 12/27/23 to 12/26/24	1 Year Ago 3/27/23 to 3/26/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	1 Buy rating(s)	1 Buy rating(s)	1 Buy rating(s)	1 Buy rating(s)
Hold	0 Hold rating(s)	0 Hold rating(s)	0 Hold rating(s)	1 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	N/A	N/A	N/A	N/A
Forecasted Upside	N/A	N/A	N/A	N/A
Consensus Rating	Strong Buy	Strong Buy	Strong Buy	Moderate Buy

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IMBBY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

IMBBY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Imperial Brands Stock vs. The Competition

Type	Imperial Brands	Consumer Staples Companies	S&P 500
Consensus Rating Score	3.50	2.49	2.54
Consensus Rating	Strong Buy	Hold	Moderate Buy
Predicted Upside	N/A	45.61% Upside	17.62% Upside
News Sentiment Rating	Positive News See Recent IMBBY News	Positive News	Positive News

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Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating
10/9/2024	Barclays 3 of 5 stars	G. Jain Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
10/3/2024	Morgan Stanley 3 of 5 stars		Upgrade	Equal Weight ➝ Overweight
12/8/2023	Royal Bank of Canada 4 of 5 stars		Downgrade	Outperform ➝ Sector Perform
10/6/2023	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Neutral ➝ Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 12:18 AM ET.

Should I Buy Imperial Brands Stock? IMBBY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, March 25, 2025. Please send any questions or comments about these Imperial Brands pros and cons to contact@marketbeat.com.

Imperial Brands
Bull Case

Here are some ways that investors could benefit from investing in Imperial Brands PLC:

The stock price is currently at $36.05, reflecting a strong performance and potential for growth in the market.
Imperial Brands PLC has recently experienced a significant increase in short interest, indicating that investors are betting on a potential rise in stock value, which can lead to upward momentum.
The company has a diverse product range, including cigarettes, vapour products, and heated tobacco, catering to various consumer preferences and trends in the tobacco industry.
With a 12-month high of $36.25, the stock shows resilience and the potential for continued appreciation, making it an attractive option for investors looking for growth.
Imperial Brands PLC has a consistent dividend payout, with a recent dividend of $0.6779 per share, providing a steady income stream for investors.

Imperial Brands
Bear Case

Investors should be bearish about investing in Imperial Brands PLC for these reasons:

The company has a relatively high debt-to-equity ratio of 1.24, which indicates that it relies significantly on debt financing. This could pose risks if the company faces financial difficulties.
Short interest has fluctuated significantly, with a previous decline of 54% in January, suggesting volatility and uncertainty in investor sentiment.
The quick ratio of 0.36 and current ratio of 0.72 indicate potential liquidity issues, meaning the company may struggle to meet its short-term obligations.
Recent trading volumes have been below average, which may indicate a lack of investor interest or confidence in the stock at this time.
As the tobacco industry faces increasing regulatory scrutiny and changing consumer preferences, the long-term growth potential may be limited, posing a risk for investors.

IMBBY Forecast - Frequently Asked Questions

: 2 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Imperial Brands in the last twelve months. There is currently 1 buy rating and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "strong buy" IMBBY shares.
: According to analysts, Imperial Brands's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.
: Analysts like Imperial Brands more than other "consumer staples" companies. The consensus rating for Imperial Brands is Strong Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how IMBBY compares to other companies.

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This page (OTCMKTS:IMBBY) was last updated on 3/26/2025 by MarketBeat.com Staff

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Imperial Brands (IMBBY) Stock Forecast & Price Target