Kuaishou Technology is a leading social media and technology company best known for its short-form video and live-streaming platforms. Founded in 2011 and headquartered in Beijing, the company operates a suite of mobile applications that enable users to create, share and interact through user-generated video content. Over the years, Kuaishou has expanded its offerings to include live commerce features, allowing content creators to sell products directly during live broadcasts and fostering a vibrant ecosystem of merchants, influencers and viewers.
The company’s flagship app serves hundreds of millions of daily active users primarily in Mainland China, where it competes with other major short-video platforms. In addition to its strong domestic presence, Kuaishou has pursued international growth, launching localized versions of its app in markets such as Brazil and several countries across Southeast Asia. These overseas expansions are supported by tailored content-recommendation algorithms designed to cater to diverse cultural preferences and usage patterns.
Kuaishou generates revenue through multiple channels, including digital advertising, virtual gifting in live streams and its integrated e-commerce marketplace. Advertisers can leverage Kuaishou’s in-feed ads and branded challenges to engage with a highly interactive user base, while the company’s live-stream shopping solution enables real-time product discovery and purchase. This diversified model has positioned Kuaishou as both a content platform and a facilitator of online retail.
The company was co-founded and is led by CEO Su Hua, with Cheng Yixiao serving as its Chief Operating Officer. Kuaishou completed its initial public offering in Hong Kong in February 2021. Since then, it has continued to invest in artificial intelligence, content moderation and community-building initiatives to enhance user engagement and maintain platform safety.
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