Metro AG (OTCMKTS: MTRAF) is a leading international wholesale company headquartered in Düsseldorf, Germany, with roots dating back to 1964. The firm specializes in business-to-business (B2B) wholesale, operating under the Metro Cash & Carry brand. Serving independent hotels, restaurants, caterers and small retailers, Metro offers a comprehensive range of food and non-food products tailored to professional customers. Over the decades, the company has evolved from traditional cash-and-carry outlets into a multichannel provider, integrating digital solutions alongside its physical store network.
The core of Metro’s business is its chain of wholesale stores that provide fresh, frozen and dry foods, as well as equipment, furniture and non-food items such as kitchenware and textiles. In recent years, the company has accelerated its digital transformation by launching an online marketplace and logistics services designed to streamline purchasing and delivery processes for its clients. Metro also delivers training and advisory services to support customer operations, focusing on optimizing food safety, menu development and cost management.
Metro operates across more than 30 countries in Europe and Asia, with significant market positions in Germany, France, Italy, Poland, Russia and India. The company strategically adapts its product range and sales channels to meet local customer needs and regulatory requirements. Over time, Metro has refined its portfolio through divestments such as the sale of its Real hypermarkets and the spin-off of its consumer electronics operations into Ceconomy, enabling a sharper focus on wholesale and digital growth initiatives.
Governed by a two-tier board structure typical of German corporations, Metro is overseen by a supervisory board and managed by an executive board responsible for day-to-day operations. The leadership team has emphasized sustained investment in technology, supply-chain optimization and customer service to strengthen Metro’s position as a preferred wholesale partner. With continued strategic focus on its core B2B model and digital expansion, Metro aims to support the evolving needs of professional customers worldwide.
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