Prosiebensat.1 Media SE is a Germany-based independent media company headquartered in Munich. Formed in 2000 through the merger of ProSieben Media AG and Sat.1 Satelliten Fernsehen GmbH & Co. KG, it has grown into one of Europe’s leading entertainment groups. The company operates a portfolio of free-to-air television channels, including ProSieben, Sat.1, kabel eins and sixx, serving audiences primarily in Germany, Austria and Switzerland, with additional reach through partnerships and distribution agreements across Central Europe.
The core business is split into television entertainment, content production and digital commerce. Through its TV Entertainment division, Prosiebensat.1 offers a broad mix of scripted and non-scripted programming, sports coverage and flagship entertainment formats. Advertising sales across linear and digital channels generate the majority of revenues, supported by audience measurement and targeted ad solutions designed to meet the needs of national and international advertisers.
In recent years, Prosiebensat.1 has expanded its digital footprint via streaming platforms, podcast networks and e-commerce ventures. Its joint streaming service, Joyn, provides on-demand and live TV content, while subsidiary Red Arrow Studios oversees global content production for third-party broadcasters and digital platforms. The company also invests in direct-to-consumer commerce projects, leveraging its advertising expertise to build and scale digital consumer brands.
Under the leadership of CEO Rainer Beaujean and a seasoned executive team, Prosiebensat.1 continues to pursue growth through strategic acquisitions, partnerships and digital transformation. With a focus on diversifying revenue streams and enhancing content offerings, the group aims to strengthen its market position in the DACH region and extend its influence across the broader European media landscape.
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