Puma AG is a Germany-based multinational company that designs, develops, markets and sells athletic and casual footwear, apparel and accessories. Since its founding in 1948 by Rudolf Dassler in Herzogenaurach, Germany, the company has grown into one of the world’s leading sports brands. Puma’s product portfolio spans performance-driven footwear for football, running, motorsport and training, as well as lifestyle sneakers, sportswear and accessories. The company operates through wholesale, retail and e-commerce channels, targeting athletes, sports enthusiasts and fashion-conscious consumers.
With a global presence, Puma serves customers in Europe, the Americas, Asia-Pacific and Africa. The company maintains regional offices and distribution centers across key markets, leveraging local partnerships and direct-to-consumer outlets. In addition to its own branded stores, Puma products are sold through major sporting goods retailers, department stores and online marketplaces. Strategic sponsorship agreements with athletes and sports teams also reinforce brand visibility and drive product relevance in competitive and lifestyle segments.
Over its history, Puma has blended innovation and design to differentiate its offerings. The company has introduced technologies such as F.U.S.E. for cushioning and responsive midsoles, and it collaborates with designers and cultural icons on limited-edition collections. Notable partnerships extend to motorsport teams, football clubs and individual athletes, underscoring Puma’s commitment to performance and style. These collaborations help Puma stay at the forefront of technical development and trendsetting in sports fashion.
Leadership at Puma AG is headed by Chief Executive Officer Bjørn Gulden, who brings extensive experience in the sportswear industry. Under his direction, the company has focused on digital transformation, sustainability initiatives and supply chain optimization. Puma continues to invest in environmentally responsible materials and practices, aiming to reduce its carbon footprint and enhance long-term resilience. Through these efforts, Puma seeks to balance growth in emerging markets with sustained profitability and brand strength.
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