Reeds (REED) Stock Price, News & Analysis

Company Overview

Reed's, Inc. engages in the manufacture and distribution of natural beverages in the United States. The company offers Reed's craft ginger beer; Reed's real ginger ales; Reed's Classic Mules; Reed's Hard Ginger Ale; Reed's ready to drink products; and Virgil's handcrafted sodas. It sells its products to natural food and gourmet retailers, grocery store chains, mass merchants, club stores, convenience and drug stores, liquor stores, industrial cafeterias, and on-premise bars and restaurants, as well as directly to consumers through www.drinkreeds.com. The company was formerly known as Original Beverage Corporation and changed its name to Reed's, Inc. in 2001. Reed's, Inc. was founded in 1987 and is headquartered in Norwalk, Connecticut.

Key Stats

• Today's Range: $1.01 to $1.03
• 50-Day Range: $0.87 to $1.18
• 52-Week Range: $0.51 to $1.93
• Volume: 3,415 shs
• Average Volume: 7,139 shs
• Market Capitalization: $49.65 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $1.75
• Consensus Rating: Buy

Reeds Stock Analysis - MarketRank™

Reeds scored higher than 63% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

Reeds has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

Reeds has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Reeds are expected to grow in the coming year, from ($1.22) to ($0.09) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Reeds is -0.83, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Reeds is -0.83, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Reeds has a P/B Ratio of 33.67. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.14% of the float of Reeds has been sold short.

Short Interest Ratio / Days to Cover

Reeds has a short interest ratio ("days to cover") of 0.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Reeds has recently decreased by 15.31%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Reeds does not currently pay a dividend.

Dividend Growth

Reeds does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.14% of the float of Reeds has been sold short.

Short Interest Ratio / Days to Cover

Reeds has a short interest ratio ("days to cover") of 0.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Reeds has recently decreased by 15.31%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 1.3 / 5
• News Sentiment: 0.31

News Sentiment

Reeds has a news sentiment score of 0.31. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.99 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for Reeds this week, compared to 6 articles on an average week.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Reeds insiders have not sold or bought any company stock.

Percentage Held by Insiders

88.00% of the stock of Reeds is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

51.48% of the stock of Reeds is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

REED Stock Analysis - Frequently Asked Questions

How have REED shares performed this year?

Reeds' stock was trading at $0.6252 at the beginning of the year. Since then, REED stock has increased by 61.5% and is now trading at $1.01.

How were Reeds' earnings last quarter?

Reeds, Inc. (OTCMKTS:REED) released its quarterly earnings results on Tuesday, August, 12th. The company reported ($0.10) EPS for the quarter, missing the consensus estimate of ($0.04) by $0.06. The company had revenue of $9.52 million for the quarter, compared to analysts' expectations of $10.29 million.
Read the conference call transcript.

How do I buy shares of Reeds?

Shares of REED stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Reeds own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Reeds investors own include Avino Silver & Gold Mines (ASM), Sorrento Therapeutics (SRNE), Ampio Pharmaceuticals (AMPE), Trevena (TRVN), 22nd Century Group (XXII), Navidea Biopharmaceuticals (NAVB) and TherapeuticsMD (TXMD).

Company Calendar

• Last Earnings: 8/12/2025
• Today: 8/27/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Staples
• Industry: BEVERAGES - SOFT
• Sub-Industry: Candy & Soda
• Current Symbol: OTCMKTS:REED
• Previous Symbol: NYSE:REED
• CIK: 1140215
• Web: drinkreeds.com
• Phone: (800) 997-3337
• Fax: 310-217-9411
• Employees: 30
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Reeds: $1.75
• High Price Target: $1.75
• Low Price Target: $1.75
• Potential Upside/Downside: +73.3%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): ($1.22)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$13.15 million
• Net Margins: -43.28%
• Pretax Margin: -45.36%
• Return on Equity: N/A
• Return on Assets: -69.61%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.03
• Quick Ratio: 0.41

Sales & Book Value

• Annual Sales: $50.78 million
• Price / Sales: 0.97
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.03 per share
• Price / Book: 33.67

Miscellaneous

• Outstanding Shares: 48,674,000
• Free Float: 5,841,000
• Market Cap: $49.16 million
• Optionable: Not Optionable
• Beta: 0.10