SalMar ASA (OTCMKTS:SALRF) is a Norwegian aquaculture company and one of the world’s leading producers of Atlantic salmon. Established in 1991 and headquartered in Frøya, Trøndelag, the company operates a network of marine farms along the Norwegian coastline under long-term licenses. SalMar’s integrated model spans the entire salmon production chain, from broodstock and smolt production to harvesting, processing and distribution.
The company’s core operations include marine grow-out sites, land-based hatcheries and advanced recirculation aquaculture systems (RAS) designed to enhance biosecurity and production consistency. SalMar offers a range of products including fresh and frozen Atlantic salmon, as well as value-added items tailored for retail and foodservice customers. Innovation remains central to its strategy, with projects such as the Ocean Farm 1 offshore facility demonstrating its commitment to technology-driven growth.
SalMar distributes its products globally through a network of sales offices and strategic partnerships, serving key markets across Europe, Asia and North America. The company emphasizes sustainable practices and holds certifications from recognized industry bodies to support responsible aquaculture. Its end-to-end supply chain and logistics capabilities ensure timely delivery of salmon products to major wholesalers, retailers and foodservice operators worldwide.
Led by CEO Gustav Witzøe, a member of the founding family and one of Norway’s largest private fish farmers, SalMar continues to pursue growth through selective license acquisitions, joint ventures and technological innovation. The company’s focus on operational excellence, environmental stewardship and continuous R&D underpins its position as a leading global salmon producer.
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