ZOZO, Inc. is a Japan-based e-commerce company primarily engaged in the online retail of fashion apparel, accessories and footwear. The company operates the ZOZOTOWN platform, one of the country’s largest internet fashion malls, where it offers a wide selection of both domestic and international brands. Through its proprietary technology and data analysis, ZOZO seeks to enhance the customer shopping experience by providing personalized size recommendations and curated product assortments.
In addition to its core marketplace, ZOZO has developed unique service offerings such as made-to-measure apparel via the ZOZOSUIT measuring system and a private‐label brand line that spans casual wear and premium fashion. These initiatives leverage the company’s logistics network and in-house production partnerships, allowing for rapid turnaround from design to delivery. ZOZO also provides platform services to fashion labels, enabling smaller brands to reach a broader online audience without the need for extensive infrastructure investment.
Founded in 1998 by entrepreneur Yusaku Maezawa under the name Start Today Co., Ltd., the company rebranded to ZOZO in 2019. Over its history, ZOZO has grown from a domestic start-up into a market leader in Japanese online fashion retail, expanding its reach through cross‐border e-commerce channels. In late 2019, Z Holdings Corporation (formerly Yahoo Japan) acquired a controlling interest in ZOZO, positioning the company within a broader technology and media group and providing strategic support for digital innovation and international expansion.
While Japan remains ZOZO’s primary market, the company offers global shipping to customers in multiple regions, including North America, Europe and parts of Asia. Its management team combines expertise in digital commerce, logistics and fashion merchandising, guiding ZOZO’s efforts to blend data-driven personalization with a diverse brand ecosystem. By focusing on technology-enabled retail solutions, ZOZO aims to maintain its leadership in an increasingly competitive online fashion landscape.
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